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9 Mistakes You Could Be Making On Your Website That Can Ruin Your Business

Having a website for your brand is a wonderful thing, especially if you are focused on working globally. You can use it to interact with your users, sell your products and services, share content on your products, market your services, share reviews etc.

It became a norm in the business world. Benefits of having a website are highly talked about and praised in our modern society. Experts say that having a website can improve your business, create a good image of your brand and help you expand and engage with more people.

However, no one really talks much about how doing things wrong on your website can deteriorate your image and cost you your business. There are common mistakes that are often made not out of ignorance but coincidentally or because of forgetfulness.

Effects of these mistakes can be seen in sales, website visitation rates and bounce rates. This is why you need to be aware of them and have tools and knowledge to improve your website, eliminate the mistakes you are making and inevitably, improve your business.

Here are some common mistakes and some solutions to them:

There is no social proof

Imagine visiting a website where there are no reviews – good or bad – no newspaper articles or banners claiming that the website is legit. Would you stay on that website and make a purchase confidently?

Your answer is probably no. According to study, approximately 70% of people look at reviews, testimonials and other social proofs before making a decision to buy.

People need a social proof to be sure that they will not be tricked. This is basic psychology – you need to know that someone has walked that path and came out unharmed and happy if you are to walk that path yourself.

And this is what so many websites get wrong.

Avoid this by adding customer reviews, even if they are just good ones to your website. Include your stamps of approval from influencers, newspapers, other businesses from your niche, social media. Do whatever it takes to prove to a new visitor that you will not trick them.

You have a bad layout and design

People are visual creatures. They like looking at pretty things and if your layout and design don’t meet their expectations, you can be in trouble.

Bad layout, for one, can be confusing and hard to focus on. This is another easy fix – you only need to hire an expert to help you figure out what is the best layout for your business.

Design is another place where a lot of mistakes can happen. Wrong color scheme, font or illustrations can lead you to lose a lot of customers. Go for neutral colors that are easy on the eyes, pick readable fonts and make sure that everything is consistency with your brand. Check out the competition and see what they are doing. Don’t let your website look outdated.

There are no social media tags

If you are a business without social media profiles, you know you are doing something wrong.

Social media platforms are so good for businesses because they offer a unique way to build and maintain a relationship with your customers, according to study conducted by Moz. You can see their complaints and praises in the comments sections and use that to improve your business, you can get them to like you better by being fun and interesting on social media – the possibilities are endless.

If you do have social media profiles or pages, share them on your website. A customer can make an easier decision about a sale if they see that you are truly working with real people. Sometimes, this is all the social proof you need.

You have a confusing navigation

People don’t like visiting a website and being confused. Make it easy for them to find a page and move around your site. According to study conducted by Joshua Porter, users are more likely to make 3 clicks on the website to access the target page rather than 12 clicks. If some information is hard to find, they are likely to give up and move on. This is really bad for your business.

Hire someone to review your website as a new visitor and through the fresh eyes, you’ll be able to see if your website is easy to use or not.

You don’t provide enough information

On your website, you need to be open and share enough information about your business and yourself. Display your contact information or contact page prominently  – it should be your main goal for customers to be able to find you easily. Then proceed to tell your story and share just enough for them to be entertained and for you to seem legit.

Sharing too much can also be a problem.

Collin Nevin, an SEO-specialist at Boomessays, states, “You have to give your users enough information about your website and yourself for them to see you as a relevant and trustworthy business and person. Don’t make the information too hard to find and don’t make yourself unreachable. Share your addresses both email and physical, numbers and tell your story.”

You don’t post quality content

Take your time and write content that will truly resonate with your readers. You will not be able to achieve much with bad content. You can hire writers, writing services or write it yourself, but it needs to hold all of the relevant information.

Another mistake with content that you could be making is not checking it for plagiarism. Google doesn’t like plagiarized content, favoring more fresh information and new takes on different subjects. This is why you should definitely employ the services of a plagiarism checker like Copyscape or UKWritings.

You don’t optimize your images for speed

Visual content is always a good idea but not if it slows you down. People don’t like waiting and if your page takes too long to load, they will not stay.

Make sure that everything is in optimal condition and test your website while imitating similar pressure that it would endure with an enormous flood of visitors.

“Anything that might slow down your loading speed is your enemy. People don’t like waiting. This is why you need to optimize your images, icons and videos so that they don’t slow your loading speed down but improve it. This isn’t hard to do but it will mean a lot for your website and your business,” says Miranda Grayson, a Web Developer at Essayroo.

Your site is not mobile-friendly

Most of the readers like to consume their content and get information on their mobile devices. If your website is not mobile-friendly, they will not ‘pinch and zoom in’ for too long and they will move on quickly to find another, mobile-friendly website.

You make grammar and spelling mistakes

According to new studies and statistics, people don’t like grammar mistakes or misspelt words. It signals them that your website is not to be trusted and that it may be a scam, potentially harmful for their devices. This also represents you as someone who doesn’t care enough to eliminate these when they are so easy to fix by using tools like StateOfWriting or SimpleGrad.

Conclusion

While there are many benefits to having a website, there are also a lot of mistakes that you can make. Some of them are on this list and if you follow these tips on how to fix them, you’ll set yourself up for success.

Guest Post: About the Author

Grace Carter is a content manager at Paper Fellows and Academized, online writing services. She checks content quality, curates writers and explores marketing possibilities. Also, Grace is a tutor at Eliteassignmenthelp.com, academic website.

Are you Monitoring Your Online Reputation? How to Get Started.

The advent of the internet age has made competition for all businesses a bigger challenge than it ever was before. As customers are no longer constricted by time or distance, they’re able to purchase goods from around the world.

Since it is difficult to compete by offering unique products or lower than average prices, business owners should strive to provide the best customer service, which goes a long way in keeping current customers loyal and attracting new clients.

It’s important to monitor your online reputation to see what is being said about your brand online because 74% of shoppers base their purchasing decisions on positive online reviews. That means that if you have poor reviews about your products or services, you may be losing out on ¾ of your potential sales! Read on to see how you can get started with monitoring your online reputation to help your business succeed!

Set Up Google Alerts

Google offers an incredibly useful tool that all business owners should become familiar with; and the best part is that it is completely free! Instead of dedicating hours of your time on a weekly basis to scouring the web, Google Alerts will email you when your business is mentioned online on websites, blogs, etc.

Setting this up is easy; simply log into or create a Google account and set up words or phrases that you want Google to track. This can include your company’s name or the names of products or services you offer.

Know Where Your Audience “Hangs Out”

Although Google Alerts is a great resource, you can’t rely on it to report 100% of what goes on online. This is why it’s important to know your audience—customers, employees, investors, etc., and learn where they hang out online.

If you have a physical location, such as a restaurant, body shop or hair salon, it’s likely that your customers tend to frequent review sites, such as Yelp.

If you target a younger demographic and/ or offer products or services that are presented well in photos and videos, such as a travel agency or a clothing boutique, your target audience may be found on Instagram.

On the other hand, if you offer professional services, such as bookkeeping or accounting, you may find your company being mentioned on professional sites, such as LinkedIn or Glassdoor. Remember that your employees may also leave reviews about the experience of working at your company, which can influence shoppers!

Verify Your Information is Correct

While the internet offers a multitude of benefits, it also often takes the control out of business owner’s hands. You can’t regulate what a person or a company posts online, and that may lead to wrong information about your business being posted.

Yext is a helpful tool that can help you manage listings on review and location sites, such as Yellow Pages. It automatically reviews these sites and alerts you when a mistake is found or there is no information at all.

This will help you keep your contact information, address, business hours and link to your website current so your customers can always find you.

Monitoring your online reputation is the first step; however, the most important step is the second one. If you notice a bad review or wrong information about your business posted online, do something about it! If a customer had a negative experience shopping on your site or visiting your brick-and-mortar location, reach out to them and attempt to make it right. Showing your online audience that you are invested in your brand’s reputation and committed to providing the best customer service will go a long way in setting you apart from the competition!

If you need financial assistance with establishing your improving your online presence, turn to IOU Financial. Our company specializes in small business loans of up to $300,000 in as little as 48 hours.

How to Effectively Set Up Your Website to Collect New Leads

Content has always been a very important component of inbound marketing, and now more so with Google’s algorithm that reward fresh, relevant content. Without good content, it is hard to drive visitors to your website or convert them into leads.

Decide on your messaging strategy:

Here are four questions to ask yourself about your website’s content:

  1. Do visitors immediately understand what the website is about?
  2. Will visitors know which page they are on and why?
  3. Can visitors easily navigate to the next page?
  4. Is there some value proposition to cause visitors to interact with your site rather than someone else’s?

An affirmative answer to all four questions will translate into more traffic, more leads, and a lower bounce rate.

Here are a few tips for making sure your message gets out:

  • Use headlines and subheads to outline your most important ideas on each page. Avoid clichés, doublespeak and jargon.
  • Offer a powerful value proposition. That means either giving away something of value of offering it at an incredibly attractive price. Anything from downloads to free offers can be used.
  • Include clear calls-to-action, which direct visitors on what to do next to benefit from the value proposition. Put links into the body content that direct readers to registration dialogs, data intake forms, exclusive offers, etc.
  • Perform A/B testing on your copy and headlines to see which alternative yields better results. There are online tools from Google and others that help determine which variation drives more conversions.
  • Go beyond simple product content. Offer eBooks, videos, whitepapers and other types of educational content. This attracts visitors who may not know yet that they want to buy from you – they are on the outer tip of the marketing funnel. Suck them into the funnel with free, valuable content.
  • When delivering a sales pitch, use a writing style that matches colloquial one-on-one conversation. Pronouns like “you” and “we” are preferred over “one” or “they”. Never talk down to your audience.
  • Your content should help visitors solve their problems. Don’t go around bragging about how you are the best – instead make a point of explaining how your content helps viewers.

Share quality content:

When we speak about quality content, we are actually talking about quality, unique content. If you copy, you die. Search engines pick it up right away and penalize you, sometimes by de-indexing you altogether. If you have nothing original to say, don’t say it. Next, write to the highest language standards you can. Humans appreciate good grammar, sentence construction, proper spelling and logical thought. Your original content should educate or entertain its readership – boring content is, well, boring. People are busy and need to extract value from your content, or they will spend their time elsewhere.

There are times when it helps to provide evidence to prove a point. If, in the course of presenting your material, you quote facts, statistics, events, etc., give them some backing with a credit, either inline or as a footnote. A backlink to your source would be appropriate.

Finally, try to avoid jargon and clichés, such as “cutting edge” or “mission critical”. These phrases have been so overused that they have lost their meanings. They turn off readers and make your content seem suspect. Prose that contains phrases like “ground breaking” seldom is. Often, spammy websites substitute clever headlines and captions for clear content. You can’t trick your readers into enjoying your content with snappy headlines alone. Give them clear, concise material and leave the gimmicks to others.

If you’re looking to re-vamp your website and need to hire a marketing pro to do so, IOU can help with the funds. Visit our site at www.ioufinancial.com to learn more about how you can borrow up to $300,000 in under 48 hours.

 

Google Adwords: The Basics for Small Biz

To keep your company profitable and competitive, it is important to create a strong online presence. To accomplish this goal, a necessary tool is Google Adwords, a search marketing tool. Unless you’re an internet or marketing expert, this process may be confusing, which is why we are going to break down the basics of using Adwords for your small business.

What is Google Adwords?

There are two ways to help your website rank higher in Google searches, organically or by paying. If you have a new website, it can take months or even years for it to climb the rankings, causing your site to live in obscurity and losing out on sales. As an alternative, Google allows you to pay to have your site show up on the first page of Google.

The paid results show up on the top of or to the right of organic results, and while they look almost identical, they do have a “Sponsored” label to identify them.

How Does Adwords Function?

Adwords allows you to advertise based on keywords (words or terms relevant to your business) that your customers are likely to search for when looking for your products or services. The tool provides relevant data, such as how many people search for the keywords, what the competition for each term is, and how much it would cost every time a person would click on the keyword (PPC).

Once you find relevant keywords, you can bid on them against your competitors, and if you place the highest bid, your link would appear in paid Google search results.

How to Set Up Google Adwords?

Once you have your keywords, you can set up a paid campaign on Google Adwords by following these steps:

  1. Select a campaign: Google gives you a variety of options for the type of campaigns you want (video, search, etc.). Select the type you want and give it a name.
  2. Choose the area: Decide where you want to advertise by country, state, city or even metropolitan area.
  3. Choose your bid strategy and budget: Google allows you to choose how to place bids, depending on conversions, clicks, views or impressions. You can also set daily maximum bids to stick to your budget.
  4. Fill out Ad Extensions: This is additional information you want your ads to show about your company.
  5. Write a headline and short text for your ad.
  6. Insert keywords.
  7. Set your default bid: The max you want to pay per bid.
  8. Enter your billing information.

How Do you Track Your Google Adwords Results?

Any time you spend money on marketing or advertising, it’s important to track results to see what is effective and what isn’t. Over time, you will see which keywords bring the best results, and you can concentrate on specific campaigns to help with your ROI.

To track your Google Adwords conversions, follow these steps:

  1. Click on Tools, and then Conversions in your Adwords account.
  2. Click on the +Conversion button.
  3. Click on website to track the results.
  4. Name the specific action you’re tracking, such as how many people sign up for your newsletter, make a purchase, visit a site, etc.
  5. It’s possible to define a monetary amount under the value section if you only offer one product/ service. For example, if you sell T-shirts for $19.99, that is the value you’d input. If you sell items for different amounts, you can specify that amount value for different conversions.
  6. Count: Choose to either count one conversion per ad click, great to track leads, or for sales, you can track every conversion.
  7. Conversion: Decide how long you want to track the ad for, from 1 day 90 days.
  8. Click Create.

By concentrating on finding a new audience base with paid online marketing, you can expose your brand to new customers and grow your sales. If you would like to hire an expert in this field to share their expertise in this area with you, or need financial assistance in paying for online ads, IOU Financial can offer easy and fast small business loans. Visit our site at www.ioufinancial.com to learn more about how you can borrow up to $300,000 in under 48 hours.

How Can You Optimize Your eCommerce Store to Increase Sales?

You’ve put a ton of work into your online store and even started getting a decent amount of traffic to it. But, when it comes to sales, you aren’t meeting your goals. Does this sound like you? If so, don’t worry — Many online stores owners are facing the same problem. You need to optimize your marketing efforts to acquire more customers, and this article show you how.

First, You Need to Determine When Shoppers Leave Your Site

While there are some general optimizations that will benefit allonline stores, the areas where you need to make improvements to your site are determined by user behavior. You need to know precisely when a shopper leaves your website. Upon determining at what point website traffic navigates away, you will have an idea what elements must be improved.

So, you’ll have to monitor your website traffic. From real data, you can acquire invaluable understanding. Here are the indicators you want to look for and what you can do to improve your sales potential.

A High Bounce Rate and How to Solve it

A high bounce rate (above 56%) indicates that your page design or load speed is severely lacking. The problem for your shoppers is immediate, so they leave right away — and most of them won’t come back. So, the first thing you need to do if your bounce rate isn’t at least average, is run a page speed test.

Google PageSpeed Insights can provide you with page load speed and optimization ratings for mobile and desktop browsers. Follow the advice given, step-by-step, right to an optimized user experience upon arrival to your online store.

If you find that your website is fully-optimized and your bounce rate stays in the high range, it may be time to get some feedback on your design and/ or images; the aesthetic appeal of your site might be non-existent or lacking (this is a tough but extremely commonpill to swallow).

Tip: Find a neutral focus group to test your design and give you unbiased feedback on your website design. Most of the time, your staff, friends, and family are going to tell you what you want to hear, whether the aesthetics of your site are terrible or not.

Site Traffic Drops off on Product Pages and What This Means

After arriving at your home page, interested, qualified leads will likely move to your product pages. If this is where they move away, there could be something wrong with your product descriptions. Crafting optimized product descriptionswill have a powerful effect on your sales.

SignMission’s now hiring banner product description provides a great example of everything necessary for converting a page visitor. Here’s why it works:

  • Right off the bat, it tells the reader what to do with the product: “Advertise your employment needs…”
  • Next, it showcases the main benefits: durable, pre-grommeted mounting holes, indoor and outdoor use, fade-resistant, made in the USA, outdoor, heavy duty, 13 oz vinyl.
  • Then, it explains where the product can be used: job fairs, grand openings, roadside, and more.
  • Plus, it seems to be super SEO-friendly with wise use of subheadings and lists.
  • Finally, it makes wise use of grammar and power words.

If you wrote the product descriptions for your online store and this is where visitors are moving away, it’s time to study up on psychological sales triggers, power words, and maybe even grammar. There’s a lot that goes into effective product descriptions.

Tip: If you hire someone to help you rewrite your product descriptions, make sure that you check references. You’ll probably be better off hiring someone with experience in your niche because they will already know the language if your target market.

What if Shoppers Drop off on Category Pages?

You may think that when your traffic moves away upon landing on your category pages, it’s for the same reason as product pages and you need to update descriptions; this couldbe part of the cause, but it’s definitely not the most likely. Instead, when shoppers leave after landing on category pages, it’s probably because your navigation needs some work. The simpler your navigation menu is to use, the longer shoppers will browse.

MightySkins’ provides a great example of an eCommerce site with good navigation. From one category page you can choose to create your own popsocket skin, buy a pre-designed skin, use the dropdown menu to see a list of the most popular products, or do a search. In the sidebar, they provide product images of other popular products with images. Follow their lead to encourage clear opportunities for conversions on category pages.

Tip: Try to make your main conversion point stand out on your top menu. If website traffic is drawn to the “Shop” button, you’re likely to get traffic to your money pages.

Are Your Shoppers Abandoning Their Carts at Checkout?

. Shopping cart abandonment is one of the main conversion killers eCommerce stores face. You’ll need a streamlined checkout experience if you want shoppers to see their purchases through. So, learn why online shoppers abandon their cartsand check to see if your experience makes the grade.

Here’s what an optimized checkout process looks like:

  • It never presents shoppers with unexpected costs.
  • The price of your products, including shipping, is competitive.
  • Site is functioning properly as far as page speed and bandwidth.
  • Utilizes minimal security measures while maintaining trustworthiness.
  • Presents sufficient and affordable (free when possible) delivery options.
  • Shows relevant currency information.

Tip: If you sell the same inventory on and offline, you should use a credit card reader that connects to your online store. This way, you’ll have an easier time with inventory management.

Final Thoughts

An optimized online store leads to higher conversions, hence a greater ROI. If you’re in the business of selling online, use these tips to improve your business’ financial situation. Most of these tips can be implemented right away, so don’t wait to make the right move – start now.

Guest post: About the Author

Ashley Kimler is part of the superhero team atHeroic Search in Tulsa. She’s been working in the digital marketing industry for over a decade. Follow @ashleykimlerand @heroicsearchon Twitter to see what she and her team share next.

 

Should My Business Participate in Cyber Monday?

Cyber Monday (CM), the Monday after Thanksgiving that promotes online shopping, has become almost as important as Thanksgiving and Black Friday in terms of holiday sales. In 2016, CM sales increased by 12.1 percent year over year, reaching a volume of $3.45 billion. That’s a higher sales volume than experienced on 2016 Black Friday. There is nothing to prohibit online sellers from participating throughout the Thanksgiving holiday, but CM is the day set aside for the biggest online promotions. The question of whether your small business should aggressively compete for CM business turns on several considerations:

What is your online presence?

If you don’t have a website, or if the website has problems, it’s getting late to make it work right. You certainly don’t want to be out there on CM with an untested or buggy site – it’s much better to perfect the website before using it. You’ll be better off by opening a page on Etsy or Amazon this year and then promote your website next yet.

What do you sell?

The extended Thanksgiving selling season favors products over services, with perhaps the exception of travel. Certain merchandise has historically seen strong sales on CM, such as laptops, cellphones, data storage, clothing, and beauty products. But that’s not to say you shouldn’t participate on CM with different types of merchandise – it’s ultimately your call.

Can you afford CM?

The purpose of CM is to achieve a sales spike. That means you might need extra merchandise and extra labor. Depending on your size, this might not be a major consideration. However, if you are a bigger business, you might have to prepare for CM by purchasing extra inventory and hiring additional part-time workers. If you anticipate significant costs in this regard, consider taking a loan from IOU Financial – the terms are fair, the money is available quickly, and you repay a small amount in daily or weekly increments instead of facing a largely monthly payment.

Can you absorb promotion costs?

Sure, on CM you can sell your most popular items for 90 percent off and make a big splash. Can you afford such an aggressive promotion? Is it overkill, or is it a reasonable response to your competitors? Do you sell a product mix that encourages repeat shopping? If so, getting folks to place their first online order with you might be worth an upfront loss. On the other hand, if you give away the store, you might not survive until next year’s CM. It comes down to sales projections, budgets, and cash. You can prepare for just about any promotion if you start early enough, but spontaneous last-minute promotions might leave you in a cash crunch.

Engage social media.

Activate your pages on Facebook, Snapchat, Twitter, LinkedIn and so forth to promote your CM sales. Ads on these pages are cheap and can be very effective. If you maintain a customer email list, prepare to ramp up a few days before Thanksgiving and again on CM. Services like MailChimp can help you set up and execute an email strategy – it’s not expensive but requires some preparation, so don’t wait until the last minute.

Try to establish closer relationships with new customers:

Hopefully, your CM promotions will draw in first-time customers. Besides adding them to your mailing list, do something extra to help cement your relationship with them. You might send them special offers or coupons as a thank you for shopping with you.

If you fit the CM profile, go for it! After all, you do want to increase sales, don’t you? Need to get a handle on your budget before the big day? Check out our Business Budget Smart Sheet. 

How to Start an Online Site for Your Retail Store

Whether you already own a brick and mortar store, or just want to focus your retail efforts online, creating a website is an important step to growing your business. With over half of Americans preferring to shop online, not creating a user-friendly e-commerce site is not a smart decision. Read on for steps on starting an online site for your retail store.

Choose a Website Name

The first step to creating a retail store is choosing a website name. Ideally, you want the name to be the same as your actual business name. If you are just starting a business, consider including relevant keywords into your domain name to make your site come up in Google search rankings. 

Check GoDaddy to verify if your first choice for domain names is available; the site can also recommend domain names for you based on keywords you input into the search field. If available, choose a .com address as that’s the most common and easiest to remember. Although this is not officially stated anywhere, Google doesn’t prefer .biz or .info extensions because a majority of those websites are considered to be spam. Purchase a domain name through your web hosting provider or a different domain name service.

Pick a Hosting Solution

In order for your website to be found online, you need to choose a web hosting platform that will store your site on its server. There is a multitude of web hosts to choose from, both free and paid. Paid web hosts typically provide more options and services that can benefit your site in the longer, such as:

  • Storage: While free web hosting solutions offer up to 10GB of free storage, a paid service can give you unlimited storage space. Images and videos can take up a lot of space, causing you to run out of storage quickly.
  • Domain Name: If you want a custom domain name, you will need to pay for your web host because free options mostly include their own site in your domain name, such as www.wix.com/yournamehere
  • Ads: Free web hosts often make their money by advertising on your site; if you would rather control what ads (if any) you run, you will need to pay a premium fee.
  • Support: It’s very difficult to get support for free web hosting solutions, while paid ones will usually provide a phone number or chat options to a specialist who can help you 24/7.

Consider Wix, WordPress, HostGator or FatCow for inexpensive options for your ecommerce website.

Hire a Web Designer

While many web hosts allow novices to build websites from scratch using pre-designed formats and add-ons, it is always best to hire a professional web designer who will create an easy-to-use, functioning and unique website that will look and feel professional.

Concentrate on Search Engine Optimization (SEO)

According to Entrepreneur, SEO is the third vital step to online business success after offering good products and creating a great site. Optimizing your website with keywords that online users can search for to lead them to your site is imperative to gain traffic. 

Utilize Google’s Keyword planner to enter terms relevant to your brand. This free tool will suggest other terms, as well as provide information about competition and search results for each keyword. Once you have this information, you can include the keywords in your website content, blogs, press releases and image tags.

Starting a retail website usually requires an initial investment for website design, SEO and advertising. If you need financial help to grow your business, turn to IOU Financial. We can provide a small business loan of up to $300,000 in 24-48 hours.

 

How to Boost Your Online Reputation in Three Easy Steps

While most e-commerce website owners worry about maintaining a positive online reputation, many brick-and-mortar companies that don’t sell goods online don’t think that is something they need to worry about. The truth is that way of thinking is false, and can seriously hurt their business. It can take a single negative bad review to diminish a brand’s credibility, which is why online reputation is important and needs to be monitored and managed on a consistent basis. How do you boost your online reputation? Start with the following three steps.

Monitor Your Online Reputation

The first step in boosting your online reputation is to know exactly what is being said about you online. Start by reading online reviews on your website and on review sites, such as Yelp and Citysearch. Review social media websites, like Facebook, especially if you have created business-specific pages or profiles, to see what your clients may be posting about you there.

It is advantageous to create a Google alert for your business name so that you can get current notifications right in your inbox anytime something is written about your company on the web.

Join the Conversation

To start boosting your online reputation and increasing brand loyalty, you must join in on the conversation about your brand. Start by responding to the reviews your clients leave, whether they are negative or positive.

Some business owners only respond to negative reviews, which is not a good business strategy. You want to thank the people that took the time to say something good about your business, and encourage them to do so more often. You can also use the space to follow up on their comments or suggestions by recommending a new product or service, thereby increasing sales.

When responding to negative reviews, be very careful. Even if they are untrue or extremely rude, you must remember to stay professional and on-point when representing your company. It’s best to thank the person for their opinion and explain that every single review is important to you, but correct something you don’t agree with in a calm and peaceful way.

When your clients will see that you’re actively involved and care about their opinions, they will feel valued and will remain your client for years to come.

Set Yourself Up as an Expert in Your Field

People want to buy from companies they trust, and the best way to establish trust with your clients is to set yourself up as an expert in your field. Put your knowledge to good use by becoming an educator for your customers in your marketplace.

If you own a hair salon, start a YouTube channel with advice on the best and most affordable hair management techniques. If you have a bodyshop, start a blog instructing people how to properly maintain their cars.

Whether your business is online or offline, you want your clients to see you as an authority in your space and the way to do that is by sharing your knowledge in an open forum, such as the internet.

There are many other more advanced strategies that can help boost your online reputation; however, many of them will require a financial investment. IOU Financial wants to help you grow your business with a loan of up to $300,000. Contact us to see how we can make it happen in 24 hours!

Why Your Website Isn’t Getting Traffic

If you have a functioning business website, you are on your way to connecting with customers and increasing your sales. The problem is that many business owners don’t realize that website management is not a single step, but a continuous process.

After the website is running, it is imperative that statistics are monitored to make sure that the website is getting sufficient traffic. If you see that there is a lack of traffic to your business site, there are some common problems with easy solutions that can jumpstart your traffic!

Common Problems and Solutions that Inhibit Website Traffic

Broken Links

The online world is constantly changing and evolving; for instance, you may stop selling certain products, rendering the links to those offerings invalid. You may also have linked to another site in your content that has since stopped being active, creating a broken link.

Broken links severely impede website traffic; one source states that “only 23% of users who came to 404 error page, make a second attempt to find the requested page, and the remaining 77% will leave the site forever!”

When Google’s bots peruse websites, they penalize those with broken links, leading your search rankings to suffer. To improve your website traffic, improve search engine visibility by removing 404 error and broken links from your site.

It would be very time consuming to click on every link on your site to make sure it’s working, which is why there are many online tools that can do the job for you. Try Dead Link Checker or Broken Link Checker to quickly and easily find and fix broken links.

Insufficient Content

Another reason that your website may be lacking in sufficient traffic is because no one knows it exists. You must lead online users to your site, and one of the most effective and affordable ways of doing so is with content.

Including product descriptions, website copy, articles, blogs and press releases on your website plays a big role in improving traffic. One survey found that sites that publish 16 or more new articles per month saw 3.5 times more traffic than sites than with 4 or less blogs per month.

Make sure that the content is relevant to your audience, and is informative and engaging. Include photos, diagrams and videos if possible to make your content more interesting to readers.

Poor SEO

Search Engine Optimization (SEO) is a strategy that tells search engines, specifically Google, what words or phrases are relevant to your brand. By conducting a search on Google Adwords Keyword Planner, you can get detailed information about what relevant keywords online users are searching for, as well as how much competition each word has.

Once you have this data, you can include these keywords in your content, or base your content on the incorporation of these keywords. Ideally, you want to focus on keywords with the highest search rates and the lowest competition.

It may be beneficial to hire an experienced internet marketing professional or content writer to help increase your internet traffic. If you need help investing in this endeavour, IOU Financial can help by providing a small business loan of up to $300,000. Call us today to find out how you can become pre-approved and financed in 24 hours!

Sell Mobile: 5 Steps to Take Your Storefront Business Online

Running a storefront business is not the only way to reach your customers. With many customers choosing to shop online, expanding your sales channels to the internet, by way of website or other selling platforms can be a great way to boost revenue. For some business, knowing where to start is half the battle. In this post we will review the 5 steps you can take to get your storefront business online and making sales in no time! Lets get started.

 

  1. Get a website

In order to have an online business presence you will need an online platform to get your product out there. Consider starting a website to sell your items, market your products, and create a one stop online shop. For some businesses, the idea of starting a website is daunting. Starting out by selling on eBay, Amazon, or other platforms may be a simpler way to ease into the market. Another option is launching a simple e-commerce site featuring shopping cart, easy check out, and simple designs on platforms such as Shopify, Squarespace, Weebly, or Wix to name a few.

 

  1. Identify online price-points

Selling in store and online are vary different things. When selling online you have to factor in shipping costs, potential return costs, and packaging to send out orders. Start by identifying your price points, margins, profits, and possible losses and determine what the revenue would be if you sold an item in store versus online. Depending on your product you may be able to cut out excess costs by finding a distributor to ship your product or a facility to hold your product for quick shipping.

 

  1. Prepare Mock Ups

People need to know what your product looks like! Online shoppers first buy with their eyes. Start by taking some great images of your product and begin categorizing what it is you want to sell. Prepare a good variety of product mock-ups that you can use on social media sites, your website, Google Shopping, or other selling platforms.  Highlight the best features when showing customers what they will get when they make an order from your store.

 

  1. Start a web based campaign to sell

Unless your business has a long standing website already, getting found on the Internet may be tough when first starting out. That is where online marketing tools come in. Start a web based campaign to get the word out. Share on your social media accounts, create a Bing Business and Google Business page, and search for other listings where your customers may be shopping. You need to let the Internet know you are here!

 

  1. Build a contact list

You have customers coming in the doors so why not turn those into online shoppers? Start by collecting sign ups for every customer who comes in by offering discounts in exchange for their email address and contact information. You can then turn this list into your next email marketing campaign with new online store features, offers, upcoming sales, and discounts for ordering their next product online. Better yet, upgrade your point of sale technology to collect email addresses upon purchase, then you can send targeted messages based on what your customers purchased in store. All of this helps turn the on foot customer into a customer you can access any time of day!

 

Moving a store to an online platform may seem complicated or too tricky. The upside to working through a plan for preparing an online store can generate more sales and future growth. By implementing 5 strategies to moving a storefront into the online selling world, the task can be accomplished with less stress than going at it blindly. Calculate how much your business could generate in additional revenue through this new stream, and get the funds to make it happen! IOU Financial is able to offer your small business working capital, up to $150,000 in as little as 24 hours, so all you have to focus on is your products! Start working to expand to the internet and see what your store has “in store” for your customers.