Holiday Planning

Email Tips for a Successful Holiday Season

Time’s running out in the holiday season to execute your email marketing campaigns, so let’s get cracking. Typically, holiday sales account for 20% or more of annual retail sales. Not exploiting email during your most profitable quarter is like leaving money on the table. Here are some tips to extract maximum value from your holiday …

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Get Your Business Budget Ready for the Holidays

Your business’ budget should reflect the challenges and opportunities of the holiday season. The process starts with goal-setting: What volume of business do you want to achieve in the holiday period, and what expenditures should you make now to reach your goals? It’s easier to update your budget by breaking down your goals into a …

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6 Tips to Prepare Your Business for the Holiday Season

Now that Autumn has arrived, the holidays can’t be far behind. In other words, things are going to get hectic soon, which means now is the time to start preparing your business for the 2019 holiday season. Depending on the size of your business, you might personally handle these tasks, but it’s a good idea …

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How to Prepare Your E-commerce Business for the Holidays

The holidays are upon us! While you may just be getting ready for Halloween, it’s vital to start thinking beyond that to prepare your e-commerce business for the winter holidays. In fact, most marketing experts believe that July is the right time to start planning, so if you haven’t yet, you’re already behind! The holiday …

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What You Should be Doing Now to Get Your Business Ready for the Holidays

Summer has come and gone and Fall is well underway. Its time to get your business ready for the holidays! If you think you can wait, think again – it takes time to plan and execute your holiday operations. Here are 7 tips for you to consider: Optimize your website: Whether you employ your website …

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Four Proven Marketing Tips for Restaurants to Implement During the Holidays

The holidays are a joyous and busy time for many, but some restaurants owners see a decline in business during the winter months. One source found that as many as 61% of restaurants reported a decline of up to 20% in patrons and sales during this time. There are a multitude of reasons that sales …

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4 Proven Ways your Business can cut Costs this Holiday Season

It’s no secret that the holiday season can be a stressful one for business owners. Although it is a time to reflect, be grateful and celebrate, some businesses see a decline in sales, which, coupled with typical employee raises and bonuses during this time, can make it a financially burdensome time for owners. However, there …

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Four Proven Marketing Strategies for the Holidays

The holiday season is the perfect time for businesses to attract new clientele and connect with existing customers. With buyers scouring for Christmas presents, many stores experience a significant surge in sales. Service-oriented companies, such as gyms and beauty salons, report an influx of new customers around January, when people make New Year’s resolutions to …

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Should My Business Participate in Cyber Monday?

Cyber Monday (CM), the Monday after Thanksgiving that promotes online shopping, has become almost as important as Thanksgiving and Black Friday in terms of holiday sales. In 2016, CM sales increased by 12.1 percent year over year, reaching a volume of $3.45 billion. That’s a higher sales volume than experienced on 2016 Black Friday. There …

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