Branding is a diligent and time-consuming process. You may hire an entire team to do it for you, but you’ll have to be involved in one way or another. As a business owner, you might be wondering: is there a way to make branding easier, so you can focus on the business itself?
Let’s see. We’ll suggest few ways on how to promote your brand without doing anything complicated
Start a Blog
As any other smart business owner, you already covered the website part, right? You absolutely need to establish the brand’s online presence. When people are interested to buy your products or services, they are going to search for them online.
But did you implement a blog section on the website?
Blogging is a crucial element of search engine optimization. Mark Roberts, part of the marketing team at Essay On Time, explains that: “When someone searches for a product or service you want to sell, Google will show them high-quality results. Google evaluates websites according to many factors, but content is the main one. The blog gives you tons of space to provide such content, which would appear in the first page of results and attract target customers your way.”
But we were talking about promoting a business without making much effort right? Blogging seems like a lot of effort. It won’t be if you hire the right people. You may count on freelancers or writing agencies.
Start an Affiliate Program
You don’t have much time to promote your business? Why don’t you let the customers promote it for you? When you start an affiliate program, each customer will get benefits, such as discounts or free packages.
Payoneer, for example, is an online payment service that has such a program. For every new user that signs up through the affiliate link, the user who recommended it gets an actual payment. If that’s too advanced for you, you can offer simple discounts and free products for each referral.
The best part is that you just develop the program and it works for you. You’ll be gaining new customers by the day.
Giveaways!
Before someone decides to buy a product or service from you, they will want to read a review. It’s no wonder why people are so obsessed with Amazon reviews. They want to be sure they are spending their money on something valuable.
But how do you get enough reviews when your business is still new? Giveaways!
Organize contests with valuable prizes: product packages or yearly subscription to your service. Ask the winners to share their honest experience, and feature those reviews at your website.
Connect with Influencers
Since you cannot engage in all activities needed for the promotion of your brand, you need people who will promote it for you. Social media influencers! That’s what you should be thinking at this point.
When you connect with influencers on Instagram, Facebook and other platforms, you’ll make a deal. You’ll send them a free package of products or provide a subscription to your service free of charge. Most influencers will require a payment, too. What you get in return is promotion in front of thousands of people.
These are social media users who have a huge base of followers. When you gain such exposure, it will be a matter of time before your brand becomes big.
When engaging in influencer marketing, it’s important to target influencers with relevant interests to what your brand provides. You want to target an audience that would buy from you. So choose your influencers wisely.
See? Branding is not that big of a deal, after all. Of course; you have to make an effort to make the process successful, but some aspects can run smoothly without major involvement on the part of the business owner. Hopefully, the above-listed tips will make the branding process simpler for you.
Guest Post: About the Author
Terence Murray is a journalist and an editor from London. He loves to meet new people and talks with them about literature, photography and jazz music. Join him on Facebook and Google+
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