If you are a business owner, you know the importance of an online presence for your company. Even if you don’t sell your products online, you need to create brand awareness through marketing and advertising to build a strong and positive reputation. Simply creating a website is not enough for this endeavour. To make your […]
Google Analytics: Everything You Need to Know to Track Your Traffic Read More
Your business is growing and that once small start up has turned into a solid, reputable, and stable small business. While you grow your business, you may also find yourself considering the idea of hiring a virtual assistant: someone to tackle the day-to-day scheduling of work tasks or business meetings, and handling administrative duties to
When Should I Hire a Virtual Assistant For My Small Business? Read More
Whatever small business you run, there is a core set of financial and related functions that just about every business must perform. In 2017, that means choosing apps that meet your requirements and are easy to use on your computer and smartphone without breaking the bank. Here are some of the top apps that fit
Best Apps to Use to Better Manage Your Business Finances Read More
Every business owner knows that the way to successfully grow a business is to have a loyal customer base. The increasing competition in the global marketplace makes customer acquisition costs (aka the amount of money it takes to land a sale) higher than ever before. Plus these days, the cost of online and traditional marketing
Surefire Ways to Turn Potential Customers Into Loyal Customers Read More
A good marketing strategy can make or break a business. There have been startups that have succeeded simply because of their brilliant marketing ideas, and established brands that have failed due to marketing mistakes. Most small business owners don’t have the budget to hire marketing consultants that can advise them on the best way to
Top Marketing Mistakes You’re Making Right Now Read More
The global market has led to increased competition for business owners. Nearly every service and product available today can be easily duplicated and offered at a lower price. While big brands can outcompete their rivals with million-dollar advertising campaigns, small business owners find themselves at a loss for how to promote their brand and stand
How to Successfully Capture Customer Reviews Read More
Who doesn’t love listening to a good story? Storytelling has been helping brands around the globe connect with their customers and increase brand loyalty. An essential part of content marketing, storytelling is a useful technique that helps business owners craft their message to their clients in the most engaging way to capture their attention and
The Importance of Using Storytelling in Your Marketing Efforts Read More
There are innumerable benefits of using social media to promote a business online, such as communicating with your target audience, increasing brand exposure, and increasing inbound traffic to your website. The problem is that many business owners encounter don’t know how to use social media effectively. To create the best strategy for your business needs,
Are you Using your Social Media Platforms Effectively? Read More
Email is one of the most affordable and simplest way for business owners to communicate with their customers. One of the biggest problems of using email as a marketing tool is the inability to cut through the clutter of the multitude of other emails in customers’ inboxes. How do you get your readers to actually
Email Marketing Tips: How to Engage with Your Customers Successfully Read More
Television ads, billboards, direct mailers — these are all common ways world-known companies market their products and services. However, if you don’t have thousands of dollars to invest into your marketing budget, how do you engage with your potential clients? Small business owners often find it difficult to stretch their tight budgets to effectively market
How to Successfully Market Your Small Business on a Tight Budget Read More