7 Tips for Boosting Your Tax Refund

The tax season is slowly kicking into gear. It’s a constant struggle to keep up with the legal changes, leaving many of us with missed opportunities, pondering just how much we could have gotten in tax refunds.

In this article, we aim to help you with a few simple tips. Each of them offers a glimpse into the current law, more like a lead you can use to further find out how you can benefit most from tax refunds this year. Interested? Keep reading. 

The Power of Tax Credits

Tax credits are often mentioned to be better than deductions themselves. This is because they subtract from your tax bill in a 1:1 ratio, and not in proportion to your rate. It’s a pure “dollar-for-dollar” deal.

There are several tax credits for which you can qualify as a business owner:

  1. Work Opportunity – a credit for employers who hire candidates facing significant employment obstacles, such as food stamp recipients or ex-felons;
  2. Disabled Access – similarly to the first one, a credit for employing candidates with disabilities;
  3. Qualified Research Activities – credit for resources spent on research and development – whether for a product, software, or a patent.

Look into the tax credit regulations to know which ones you are eligible for.

Prepay

If there are any fees that should be paid in January of the following year, try to pay them off by the end of December.

However, don’t get carried away in the race to pre-pay everything and run your account balance low. Look for smaller expenditures in membership fees, software subscription renewals, office space rental, warranties, etc.

Track Mileage

Whether you are an employer or an employee, track your commute to work. Over time, the mileage can add up to a significant tax deduction. There are two ways to go about it:

  • The Standard Deduction Rate – which covers the actual mileage (the IRS adjusts the rate each year, so make sure to stay informed), and
  • The Actual Expense – which covers everything else: gas, parking fees, insurance, etc.

According to a lot of firsthand online testimonials, many have found that the standard deduction rate works best for them. If you’re having trouble tracking mileage, there are smartphone apps that can help you get accurate tracking. Plus, it’s easier to turn it into a habit.

Stay in the Loop

When it comes to taxes, changes are being implemented every year. More so for businesses than for private households. It’s expected that most of it will be difficult to follow, especially when we’re busy.

Luckily, you can hire a tax expert to help you. Together with them, you can look over your current state, where the missed opportunities are, and how to fix any possible mistakes you’ve been making so far. It’s a great way to get a leg up on your finances and to make the taxes work for you, not against you.

Your 401K

“Investing” in your 401K or IRA (Individual Retirement Account), is a great way to ensure your future money is safe from taxation. It stays that way until you make your first withdrawals, which can be a few decades from now. Look into maxing out your contributions each year, and if the company you work for has a specific percentage for matching your investment, be sure to take advantage. 

If you are a business owner, your follow-ups to the employees’ contributions can also be written off as tax-deductibles. Just make sure to consult your tax expert beforehand, because the return value depends on the payment method.  

Employee incentives

We all know about the health and retirement plans, but there are also company picnics, gifts, bonuses, and even educational assistance. These can all be tax-deductible. Again, the best way to go about it is to visit the IRS webpage and check which ones are eligible for your business.

Write off Bad Debts

While many are already familiar with bad debts, it doesn’t hurt to remind: you can write off bad debts from clients that didn’t manage to pay you out. However, this comes with numerous caveats. It depends on how much time has passed for your request to be valid, and also on how well the business is doing financially. You’re more likely to get the debt written off if the company is near foreclosure and bankruptcy.

In the End

The secret to boosting your tax deductibles lies in your knowledge. Get informed as thoroughly as you can. A lot of the abovementioned tricks are known among experienced business owners and employees as well. If possible, hire an accountant or a tax expert for help. Look for advice among your peers, as firsthand accounts give great insight into what is possible and what isn’t.

Guest Post: About the Author

Michael Deane is one of the editors of Qeedle, a small business magazine. When not blogging (or working), he can usually be spotted on the track, doing his laps, or with his nose deep in the latest John Grisham.

4 Social Media Marketing Failures & What You Can Learn from Them

With over two million businesses using Facebook for advertising, 50 million businesses using Facebook business pages and 93% of Pinterest users using Pinterest to make plans and purchase decisions, businesses whether small-scale or large-scale, B2B or B2C, local or international, etc. have little to no choice but to use social media marketing to try to reach out to potential customers and engage their current customers.

Reasons for Social Media Marketing

Of course, there are several reasons why businesses, brands and companies use social media marketing. These include:

Access to market and potential customers

According to Statista, 1.37 billion active users visit Facebook every day. Many of these active users visit Facebook and other social media platforms to check on the activities of friends and family, pursue their interests, sell something and socialize online. A business can easily attract the attention of potential customers with ads on the social media platform that their target customers visit the most.

Encouraging engagement

Social media marketing is the best way through which businesses and companies can engage their current customers and retain them. You can use social media marketing to create a two-way communication means for your customers, allowing them to make their wishes known and you can update them on new developments on your products and services.

Customer service support systems

Social media marketing is another great opportunity for companies, businesses and brands to get customers’ opinions by tracking customers’ questions and complaints about the business all over social media platforms. Companies can also get feedback and criticism from customers’ social media conversation with others.  It is also the best way to curtail customer loyalty because customers will also appreciate the fact that when they post comments on your social media page, they receive a personalized message rather than an automatic message.

Affordable advertising

Compared to traditional marketing, social media marketing can be pretty affordable and sometimes free of charge, after all, you don’t have to pay to open a social media account on any of the numerous social media networks that exist. Even social media marketers who decide to use paid advertising only have to pay, based on their campaign type, for clicks on ads.

Measurable advertising

Apart from being affordable, social media marketing is also measurable. That is, using different analytics systems: Twitter analytics and Pinterest analytics, you can find out the number of people who viewed your ads, clicked your ads or walked away after viewing your ads.

Drive brand awareness

Many startup companies and businesses have applied different social media marketing strategies to drive their brand awareness and increase their brand visibility and recognition. And since 59% of shoppers prefer to buy new products from brands they are familiar with, companies or businesses will benefit greatly for making potential and present customers familiar with their brand.

Target audience awareness

By observing the activities of your customers and potential customers, you can find out their needs and wants directly by asking them for their opinions with surveys or just questions, or by tracking their social media comments about your brand. This way, you can have a better understanding of your customers, their reactions to your products and services and your competitors which would inform your social media marketing strategies.

4 Social Media Marketing Failures That You Can Learn From

With the many advantages of social media marketing, this does not mean that your social media strategy cannot end up failing, having little return on investment or bringing negative attention to your product. This is why every business or company using social media marketing have to look out for other company and brand marketing failures so that they can learn to avoid making the same mistakes.

1. The Coca Cola 2016 marketing hit-and-miss

As the Christmas holidays were approaching in 2016, Coca Cola decided to do their holiday season advertisement with a snow-covered map of Russia which unfortunately excluded Crimea, Kuril Islands and Kaliningrad. They should have probably avoided creating a map of Russia at all, since the Russian map is a highly controversial issue especially since Russia’s annexation of Crimea from Ukraine in 2014.

After the Russian internet users’ negative reaction to this map excluding Crimea, Coca Cola social media marketing team decided to recreate and post another Russian map which included Crimea this time and unfortunately, earned the wrath of Ukrainians and their online support for the ban of Coca Cola.

This marketing hit-and-miss was further complicated by some important figures in Russia who posted that because of Coca Cola’s restructured map, global American Companies had accepted the annexation of Crimea even though the official stand of the United States and even the European government is one of condemnation of the annexation of Crimea. This marketing hit and miss therefore, warranted many apologies, taking down both social media marketing campaign maps permanently and left behind some unhappy Ukrainians and Russians.

2. Melbourne Cup and horse racing campaign

The Melbourne Cup attempt to connect with their online and social media audience definitely flopped in a most predictable way. After all, the company itself was a controversial one in the first place. The Melbourne Cup attempted to get audience to #NameAHorseRace after themselves on Twitter, forgetting that not everybody approves horse racing and that many people thought it was an example of animal cruelty.

Although, they did promote what they did best and tried to engage their customers, they failed to think of how this marketing campaign could backfire against their brand. In short, they did not think about how people would react to the controversial topic that horse racing is.

3. Dove’s transformation campaign

Dove has always been known for empowering women and encouraging women to focus on realistic standards of beauty and the concept that everybody is beautiful in their own way.

Their “Real” beauty marketing concept has always worked for them as seen from their “Real beauty sketches” marketing campaign and “Evolution” marketing campaign had focused on making women proud of their natural looks over the years and it had worked for them till they brought the Transformation marketing campaign.

The Dove Transformation ad saw a black woman transform to a white woman after the use of the Dove body lotion. Of course, a marketing ad involving anything like skin color or race definitely resonated wrongly with their target audience both black and white. This ad had the misfortune of offending racists, non-racists and people against racism.

The marketing ad also disproved all their previous brand messages and contorted the brand image that they had spent over nine years trying to build. With that single ad that went against the “all beauty is real beauty” concept, they dismantled the reputation they built over the years. The ad alienated and even insulted a large part of their audience and definitely caused many to walk away.

Despite their apology after the ad was removed based on customer (women of all races) complaints and backlash stating that they were uncomfortable and even infuriated with the ad, it still took some time for Dove to recover from this brand awareness setback.

4. The Audi #PaidMyDues campaign

From research, Assignment Man have realized that while planning for social media marketing campaigns, inevitably, brand social media marketing teams can decide on marketing ads that bring no returns to the company (no return on investment or brand awareness).

For example, the Audi #PaidMyDues marketing campaign which had nothing to do with beautiful luxury cars and definitely backfired. Many people follow Audi on different social media platforms to see different beautiful photos of luxury cars. So, when Audi decided to tell real-life stories about people triumphing over adversity, they definitely didn’t carry their audience along.

Of course, they probably thought they could engage their followers by asking them to tweet or Instagram their inspiring stories but they were wrong because many followers felt irritated with these inspiring stories which did not have anything to do with cars. Some social media audiences were found complaining about how the marketing campaign had nothing to do with cars and many threatening to unfollow Audi on social media.

Although the Audi #PaidMyDues campaign did not offend anyone’s values, it resulted in a great drop in engagement level with their audience, customers felt that Audi was no longer as invested in their main purpose which was making great cars and many customers also felt that Audi was not listening to their opinions and customer feedback since it took them more than two weeks to completely drop the campaign despite complaints from clients.

What You Can Learn from These Social Media Marketing Failures

Know your target audience

Based on research by an academician at custom paper writing service, any brand, company or business that does not know their audience is sure to fail in their social media marketing. Taking the example of Audi’s #PaidMyDues campaign which was based on good intentions but definitely did not resonate with their audience.

Consider the different ways marketing campaigns can be misconstrued or twisted

Companies and businesses need to be careful of the way their campaigns can be twisted on social media. Different types of people hide behind their phones and computers on social media and will take any opportunity to get followers on twitter and get influence by ridiculing people and brands if given the chance. Therefore, brands on social media should be careful not to create open-ended social media campaigns that can be twisted in different lights and backfire.

An example is ALDI social media marketing campaign which asked people to fill in the blanks. The ad was something like “Complete the sentence by filling the blank space” and it ended with sentences like:

“I became an ALDI lover when I tasted ________ for the first time.”

The ad was definitely twisted by people on social media who began to make crude comments and eventually the campaign had to be terminated.

Keep track of your analytics

Track your analytics and customer feedback to see if your marketing campaign is resonating in the right way with your target audience.

Be careful with controversial concepts

College-paper.org reviews also advises that you should be careful how you feature controversial concepts like sex, drugs, race, violence, etc. in your social media campaigns.

Deal properly and carefully with social media negative feedback

All in all, companies, businesses and their social media marketing teams should be careful to improve their skills, logical thinking, and knowledge so they can deal with social media negative feedback in the right way.

Conclusion

Although, it is kind of inevitable for companies and businesses to make social media marketing mistakes once in a while due to different reasons, these can be minimized by looking at other brand’s social media marketing campaigns (especially competitor’s) and knowing what your target audience wants or does not want.

Guest Post: About the Author

Becky Holton is a journalist and a blogger at best paper writing service. She is interested in education technologies, expert writing, my assignment help and is always ready to support informative speaking. Follow her on Twitter.

12 Creative Marketing Ideas to Boost Your Business

A business without marketing is like a person without an identity. Without a proper strategy, the target audience cannot understand your mission, competitive advantages, and professional vision. Therefore, it’s not the issue of whether you should use marketing to boost your business, but rather how to do it most productively.

There are literally thousands of marketing mechanisms to rely on while promoting your products or services, but we want to help you out by filtering creative ideas that can make the biggest impact on your target group. Let’s see the 12 most interesting tactics.

1.   Create High-Quality Content

The basic rule of contemporary marketing is to create amazing content that draws attention and inspires potential customers to engage with your business. Although it sounds simple, it’s not that easy to make standout content in the world where people and organizations publish millions of posts daily.

This is why we recommend you to take the extra step and make a versatile content strategy. You should mix different formats to impress the target audience and combine the following features:

  • Blog posts and images
  • Videos, GIFs, and animations
  • Audio podcasts
  • Graphics, charts, and infographics

2.   Guest Blogging

Another great way to market your business comes in the form of guest blogging. What makes this tactic so powerful is the fact that it’s not pushy but rather subtle and indirect. The idea is simple – you will publish an excellent article on someone else’s blog and insert a link to your website along the way. Users who read and like your post will likely decide to visit your blog and get acquainted with your business in general.

3.   Optimize Content for Engine Searches

Search engine optimization (SEO) is one of the most important marketing mechanisms because 93% of all traffic comes from Google and similar platforms. In such circumstances, you must conduct a keyword analysis for each post individually and use only the most relevant terms and phrases.

For example, check out these three SEO phrases:

They probably look the same to average users, but content creation agencies know that each keyword is different and targets a highly specific audience group. You have to be just as delicate when choosing keywords for your own posts.

4.   Answer Questions on Quora

Quora is one of the largest question-and-answer websites as it attracts millions of users from all over the globe. You can take advantage of it to promote the business using the same principle as guest blogging. The only difference is that members of Quora rate answers, so your post has to be very good to stand out from the rest of the commentators.

5.   Concentrate On the Right Social Platforms

The Internet is full of social networks that gather thousands, millions, or even billions of users. There are so many options to choose from here, but the usual suspects include Facebook, YouTube, Instagram, Twitter, Pinterest, LinkedIn, Snapchat, and similar.

Our suggestion is not to waste the energy trying to cover each of the major social platforms. Instead, you should focus on two or three networks that can help your business to flourish. This is more than enough for most companies, so don’t try to bite off more than you can chew.

6.   Don’t Be Shy to Advertise

Digital marketing gives you a plethora of extremely precise advertising opportunities. From Google AdSense to social media advertising, you can publish sponsored content on multiple locations to raise brand awareness.

The thing we love about it is that you can target users very accurately, so the return on investments is guaranteed. You should, of course, spend most of the time thinking about organic promotion, but a few nice ads every now and then can really do a lot for your business.

7.   Organize Social Contests

Another thing you can do via social media is to organize contests. According to the report, a typical contest earns brands more than 30% of new social followers. It’s a super-engaging marketing trick because people just can’t resist free stuff. All it takes is to offer small perks and your fans will be more than willing to take part in the contest.

8.   Refresh Old Posts

As you keep publishing content week after week, you will run out of ideas sooner or later. This is why you should make use of this sneaky tactic and refresh older posts from time to time. Jake Gardner, a content marketer at the paper writing service, says this tactic doesn’t even require a lot of work: “You can simply change images, replace outdated stats with fresh data, or add some new tools to your lists. The content will look more appealing and it will probably earn you a bunch of new visitors.”

9.   Build Brand Ambassadors

Another thing you should think about is building relationships with your customers and turning them into brand ambassadors. It’s a wonderful opportunity to raise brand awareness through the power of word of mouth marketing.

The easiest way to do it is through social networks because they enable you to approach followers, ask them questions, answer their own inquiries, like, and re-share their posts. In the long-term perspective, it will help you to strengthen relationships with your fans and turn some of them into loyal brand advocates.

10.   Don’t Forget Email Marketing

Despite being the oldest channel of digital marketing, email newsletters are still a dominant tool of business promotion. Almost four billion people use email services, so make sure to exploit it to approach customers regardless of their locations.

11.   Host Events

We already mentioned that successful marketing campaigns usually combine digital and traditional features. Corporate events represent one of the most fruitful mechanisms of traditional marketing because they give you the chance to meet customers and clients face-to-face.

The benefits of organizing business events are numerous – you can talk with the prospects, sell products or services directly, boost team morale, contribute to local communities, etc. Therefore, you should always dedicate at least a small portion of the marketing budget to corporate events.

12.   Utilize Local PR

The last tip on our list is to engage locally and take advantage of public relations. Try to find local media outlets and specialized industry magazines where you can give interviews, advertise, or place business-related stories. This tactic is particularly important for companies with physical branches trying to win over more clients from the neighborhood.

Conclusion

Growing the business and outperforming the closest competitors is impossible without some serious marketing efforts. But it’s getting increasingly difficult to find a perfect combination of new and traditional promo mechanisms, so we decided to help you out by presenting the 12 most important and creative marketing ideas. Don’t hesitate to use these tricks – they could give your company a brand new boost!

Guest Post: About the Author

Lilian Chifley is a digital marketing expert working mainly with online writing services. Her current assignments are with https://australianwritings.net/, https://bestessayservicesreview.com/bestessays-review/ and AssignmentGeek writing service. When she’s not at work, she loves to go out for jogging or cycling, read motivational and inspirational books and spend time with her two young daughters.

9 Tips for Building Customer Retention and Customer Loyalty Through Relationships

Retaining loyal clients just makes business sense. Repeat clients spend more and are easier to convert than first-time shoppers. But building those relationships can be tricky, especially if you manage a lot of client accounts. Here are nine of our top tips for cultivating customer loyalty and retaining clients, from asking for feedback to apologizing like a pro.

Keep in touch regularly.

Sometimes no news is good news, especially when it comes to customer support. If people aren’t reaching out, then everything is probably working as planned. However, you shouldn’t depend on customers to keep the conversation going, and it’s a good idea to reach out on a regular basis to keep them updated on your product or service and see how they’re doing. Even if they don’t need anything from you at the moment, a personal email from a sales rep will let them know you’re thinking of them.

Celebrate milestones together.

Speaking of checking in, milestones are a great chance to do this naturally. If you work with individual clients, birthdays are a popular time to reach out (often with a discount or other reward) to make them feel special. However, if your clients are all B2B, celebrating a different milestone such as your six-month or one-year anniversary of working together is more appropriate. If you track the data, it can be really fun to pull together some highlights—i.e., projects completed, minutes logged, etc.—to see how far you’ve come together.

Say thank you.

Sometimes you don’t need a specific milestone to reach out and say “thank you.” It can be as simple as a quick email, or if you really want to get fancy, you can go with a handwritten card. End-of-year appreciation gifts around the winter holidays are also a tradition in client-based businesses, but you’ll want to do some advanced planning and flex your creative muscles to make sure that your gifts don’t get lost in the shuffle. Branded promotional products will ensure that your clients know exactly which gifts came from you.

Highlight loyal customers.

Not all “thank yous” have to be cards or promotional gifts. If you have some customers who are really jazzed about your product or service, leverage their enthusiasm and ask if they would be willing to write or film a testimonial for your website. These testimonials are also great fodder for email campaigns to current customers and leads so you can showcase what’s possible with your product using real-world examples.

Put personalization to use.

The more time you spend with your clients, the more you’ll get to know them, and you should be leveraging that knowledge. If you use a marketing automation system, technology will collect that data for you, but it’s also good to remember customer preferences from your personal meetings and phone calls with them. Use this information to guide the content you send them. If your client is interested in increasing brand awareness, focus your attention on that rather than (say) launching a new product.

Reward them for referrals.

Word of mouth is one of the most popular marketing tools in your arsenal, so you should absolutely be incentivizing customers to use it. Offering a discount or some other type of perk in exchange for a referral (or X amount of referrals) will get you more leads and give your customers a fantastic motivation to spread the word. Even better is a loyalty system that rewards both customers and new leads. For example, if you refer someone and they sign up for a trial, you get $20 off and so do they.

Ask for feedback and implement it.

Your customers work closely with your products or service, and they pay you for it, so they’re in the best position to tell you what they want and what they’re willing to pay for. However, very few people will proactively reach out to offer ideas for new features, so you’ll need to get the ball rolling and solicit feedback from them. Many customers will be flattered that you value their opinion, but just asking isn’t enough. You need to follow through and implement the best suggestions to show that you take them seriously.

Respond quickly to support tickets.

Nothing is more frustrating than sitting on hold or having to send three emails to customer service before getting a response. When a customer reaches out for help, try to respond as promptly as possible, even if it’s just to pass them off to the right person. If you can’t solve their problem directly, try to keep an eye on the ticket and make sure it doesn’t languish in the queue. When you’re going to be out of the office or unable to respond quickly, make sure that your OOO message has alternative contacts that customers can reach out to in case of an emergency.

Apologize when you make a mistake.

No one is perfect and each sales rep is bound to make mistakes sometimes. When you goof, own up to it and apologize to your clients. Tell them you’re sorry and explain what steps you and/or your company are taking to fix it. If necessary, review the complaint or error with your customer to figure out what went wrong where. While you may think that mistakes and apologies will drive customers away, if you do it correctly you can actually diffuse their frustration and build customer loyalty in the process.

Building close relationships with your customers takes time and effort, but it’s so worth it in the end. Not only are they likely to spend far more money with you, a good working relationship makes business much more pleasant and even enjoyable. Start building loyal customer relationships today with these nine strategies.

Guest Post: About the Author

Lee Becknell serves as the Senior Digital Marketing Manager for Pinnacle Promotions. Lee oversees digital marketing from the Atlanta, GA headquarters. She has been with Pinnacle for over six years. Lee enjoys spending time with her husband, son and golden retriever, running and taking naps.

 

9 Books with Advice to Make Networking Less Excruciating

Very few people truly enjoy networking, which is why so many experts have created a cottage industry out of offering advice. But how do you know what strategies are legit and which aren’t? We’ve done the legwork for you and rounded up nine books on networking by experts from both the business world and academia. Pick up a highlighter and get ready to note all the great tips you’re about to read.

How to Win Friends and Influence People by Dale Carnegie

First published in 1936, this book is a worldwide bestseller that has sold tens of millions of copies. Carnegie was a lecturer and writer who taught self-improvement courses on topics such as sales, corporate training, and public speaking. This book covers his important tips for accomplishing exactly what the title says, from becoming genuinely interested in others to showing respect for others’ opinions. It’s a classic for a reason, and we’d be remiss not to start our list off with this book.

Networking Is Not Working: Stop Collecting Business Cards and Start Making Meaningful Connections by Derek Coburn

If you’re sick of endlessly swapping business cards with people who immediately forget your name as soon as you shake hands, this book is for you. It’s a quick read, only covering 163 pages, but it will quickly help you rethink how and why you network. Coburn covers essential topics such as identifying the core group of people you want to focus on, enhancing the value you deliver to your best clients and positioning yourself for more quality introductions to ideal prospective clients.

The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn’t by Robert I. Sutton, PhD

Sutton is a professor of management science at Stanford University’s School of Engineering where he researches evidence-based management. While this book isn’t about networking per se, it’s an excellent guide to spotting toxic people that you want to avoid—and how not to become one yourself. Sutton explains 12 warning signs of toxic workplace behavior, including sarcasm, humiliation, interruption, backbiting and snubbing. Then he delves into the frequency, costs, and damages of this sort of behavior, highlighting case studies from real life companies. If you ever wanted an argument for being a nice person in professional contexts, this is it.

Superconnector: Stop Networking and Start Building Business Relationships that Matter by Scott Gerber and Ryan Paugh

The most successful networkers don’t just meet people for networking’s sake. Instead, these Superconnectors focus on building relationships and providing value through making key introductions and helping their contacts solve problems. Gerber and Paugh advocate for a three-pronged Vision-Execution-Profiting approach to help you build these connections and create mutual value in the age of social media. They cover the dos and don’ts of introductions, finding your own community, Google-proofing your reputation and more in this book.

The 20-Minute Networking Meeting by Marcia Ballinger, PhD and Nathan A. Perez

This tactical guide will teach you how to network and get a job using real-world scenarios, short stories, meeting examples and dozens of tips and observations. Depending on where you are in your career, you might opt for the Professional edition or the Executive Edition. In either one, you’ll learn how to master the five most important parts of a networking meeting, break into the hidden job market, maintain your new network throughout your career and more.

Never Eat Alone: And Other Secrets to Success, One Relationship at a Time by Keith Ferrazzi and Tahl Raz

Originally published in 2005, an updated and expanded edition of this popular book was released in 2014 to incorporate the rise of social media and new management styles. Master networker Ferrazzi shares his networking mindset and then breaks it down into basic, easy-to-follow principles that readers can replicate, such as “don’t keep score” and “never eat alone.” Throughout, he also shares tips from some of the world’s best connectors, including Bill Clinton and the Dalai Lama.

Give and Take: Why Helping Others Drives Our Success by Adam Grant, PhD

Organizational psychologist Adam Grant teaches at the Wharton School of the University of Pennsylvania. He has authored multiple best-selling books, including Give and Take, which was a New York Times and Wall Street Journal bestseller and was eventually translated into 30 languages​. In this book, Grant investigates how our professional success is becoming ever more dependent on how we interact with others. Grant investigates how three particular styles (taking, giving, and matching) play out and which ones the best networkers use to develop connections.

Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by John Ruhlin

Many people use branded gifts to create and nurture relationships with their clients. But if done wrong, these gifts can waste your money and even backfire, negatively impacting the relationship. In this book, Ruhlin teaches readers how to give gifts the smart way, harnessing the power of radical generosity to create goodwill and increase their connections in the process. If people aren’t returning your calls and emails and you don’t know why, this book might have a solution for you.

Taking the Work Out of Networking: An Introvert’s Guide to Making Connections That Count by Karen Wickre

Silicon Valley veteran Karen Wickre has worked for Google and Twitter, among other major companies, and she also counts herself as an introvert. Wickre wrote this guide to share her passion for connecting people and to show introverts that they too can be good at networking. Wickre teaches her readers how to “embrace the quiet side” and coordinate networking opportunities that work for them, such as one-on-one coffee dates instead of big professional mixers with dozens of people.

If you’re feeling stuck in your networking activities, or feeling nervous about attending an upcoming trade show, try reading one or more of these books to inspire yourself and learn new strategies. Good luck at your next mixer or coffee chat, and remember that you never know when a stranger might turn into a mentor or colleague.

Guest Post: About the Author

Lee Becknell serves as the Senior Digital Marketing Manager for Pinnacle Promotions. Lee oversees digital marketing from the Atlanta, GA headquarters. Lee has been with Pinnacle for over six years. Lee enjoys spending time with her husband, son and golden retriever, running and taking naps.

Simplify Your Content Marketing Strategy with a One-Page Plan

The recent Content Marketing Institute release, a B2C content marketing report, took the attention of all content marketers. It’s an important annual study because it helps shed light on various aspects of content marketing that we’d otherwise be blind to.

B2C marketers with a documented strategy were found to be more effective than those without one in every aspect of content marketing. But yet, only 39% of marketers have a documented content marketing strategy.

Why do you need a one-page strategy?

We’ve already established that having a documented content strategy is far better than the alternative. For people that don’t have a written content marketing strategy, having a simple one is a great place to begin.

On the other hand, if you do have a detailed strategy but are having a hard time with it, simplifying it is going to help you figure out where the weaknesses are and possibly seal them.

A one-page content marketing strategy is advantageous regardless of the size or stage your business is in, because it helps in the following concrete ways:

  • It helps clear up holes in your overall business plan.
  • Content producers can all be sure of what exactly is expected of them.
  • It gives the business a more focused vision.

For smaller business, it might end up being all you need. Most times content strategies end up being too convoluted and ineffective.

Pinpoint the organization’s needs and goals

The first step in creating a simple content marketing strategy is to find out what the organization aims to achieve in that year. Since almost every company’s ultimate goal is growth, they share almost the same objectives. This should be outlined in documents like internal memos. They should help you outline:

  • The profit target
  • Revenue target
  • How growth is to be achieved

With all this data, the next step is to figure out what role content marketing is supposed to play in helping the company achieve those three goals. Don’t forget to have a way to measure the kind of impact content marketing will have had on the company’s end goals at the end of the year.

What to include in your one-page strategy

Having been used to writing five pages of more worth of details for your strategy, how do you know what to include and what to leave out? The following are the most important aspects it will normally boil down to:

Goals

Business goals are the most critical achievements your business should reach in the near fiscal year or over a 5-year period or so.

Examples of goals that could be outlined in your content marketing strategy include:

  • Increase market share of your product from XX% to XY%.
  • Grow percentage of sales from new products

Objectives

There is understandable confusion among marketers when it comes to differentiating between goals and objectives of a business. Goals are the general guidelines that are going to direct you over the long term and reflect the mission statement and vision of the company.

Objectives are meant to define how the goals are to be achieved – think of them as measured steps towards achieving your final goal. These should optimally have a measurable impact, should be specific and, preferably, have a completion date.

For instance:

  • Increase revenue by XX% over the next 12 months.

Strategy

This part of the document should detail how exactly you plan on achieving your goals and objectives. What qualitative impact will content marketing have on the business over the course of the next year? For example:

  • Increase awareness of the new product by launching an ad campaign.
  • Create a better customer service experience by retraining company representatives.
  • Increasing brand engagement by launching a social media campaign.

Metrics

This section should detail how you are going to measure what the content marketing strategy has achieved in the course of a year or so. These should directly reflect on the goals, objectives and strategies the business has put in place for itself.

It’s important to note that all details included in this section should be concrete and measurable. For example:

  • Awareness of the new product was increased by XX%.
  • Customer satisfaction rating improved from XX% to XX%
  • Sales revenue jumped from XX% to XY%.

Other useful details to have at hand

Once all of this is said and done, there are a few more factors you might have to consider when it comes to a content marketing strategy. A one-page strategy is a great rough guide for how the business should achieve its goals, but you may end up leaving out some finer details that are required to get to the end result.

These include:

The type of content to produce

There are several different kinds of content that can be used to reach the eventual end goals.

  • Blog posts: Blog posts are an excellent way to increase search engine presence and make your business discoverable on the internet.
  • Case studies: Case studies usually coincide with testimonials and are an excellent way to let potential customers know how your customers feel.
  • Videos: Videos have risen to the top of the content marketing world because they are one of the most engaging forms of content that can be produced. According to the data presented by HubSpot, videos are 40 times more likely to get ahead on social media than other kinds of content. Granted, it needs a larger amount of investment, but it has a proportionately higher ROI.

If you want to outsource your content to an expert, find the best essay writing service through essay review and domywriting reviews online. It will help you focus on your core areas and get you better results with the help of professional online writing experts.

To sum up

A Content Management System (CMS) is a program that helps to manage all the content you create and could have a lot of bearing on how your content appears and what kind of analytics you can harvest from your visitors.

Some of the most popular CMSs out there include WordPress, Contentful and HubSpot. Your business strategy might include new ways you can use and implement a new CMS or how you can leverage the power of the old one to your advantage.

Guest Post: About the Author

Lilian Chifley is a digital marketing expert working mainly with online writing services. Her current assignments are with Assignment Masters, Dissertation writing service and Custom writing services. When she’s not at work, she loves to go out for jogging or cycling, read motivational and inspirational books and spend time with her two young daughters.

How To Optimize Your Business For The Digital Age

Nowadays, everything and everyone is digital. But how do you keep up? With a few simple tips on how to optimize your business, moving it online and utilizing the cloud for example, you can be on your way to fitting in seamlessly with today’s ‘phone-zombie’ crowd.

Be Realistic

You have to consider the pros and cons of doing a full-on move to the online world vs. just dipping your toe into the digital revolution. Not every business will need to drop everything and go entirely online, so consider the scope of your business and the degree of change which will be necessary. Taking down a checklist of your personal goals for your company, and seeing how many of these could be made easier or achieved by going online, might help – do you want to reach global customers easily and cost-effectively? A website would be a good idea. Do you want to become a quaint local business, and cater to the surrounding customers? Maybe the internet isn’t quite for you, or at least you shouldn’t put too much of your budget into building the perfect, modern website.

Consider Employees

“Employees are the backbone of your business, so you can’t make any major changes without considering them,” Charlie Miller, a marketer at Lastminutewriting and Writinity, says. “If you have a fast-paced, modern set of staff, then they will, most likely, have no problem with some hardware and software updates, and will most probably welcome the modernization. However, older and more conservative employees may be harder to convince, and need specific training or even just less change altogether in order to keep the office running smoothly.”

Plan Frugally

Of course, moving online isn’t going to be an inexpensive process, but you can make sure that your bank account takes the least amount of damage possible by planning ahead and making your budget stretch as far as possible. If you’re working with freelancers – which is a cost-effective method in itself since it eliminates a lot of the cost associated with traditionally hiring – make sure that you communicate and only hire at a reasonable rate. Hiring someone – traditionally or otherwise – to keep your finances in order might be a sensible idea, so that you don’t splash the cash and end up running low on funds for your business after a digital buzz.

Keep Security In Mind

“Although the internet is a wonderful place, it can also be very dangerous.” Izzy Hicks, a business writer at Draftbeyond and Researchpapersuk, warns. “Hackers are constantly trying to access normal people’s information, so businesses are a higher risk, higher reward target to them. If they can get into your data, which your digital transformation (if you don’t consider security) will give them more access points to, then it could be horrible for your security, and cause you to lose massive amounts of customer trust and possibly even money.” Invest in cyber-security, possibly even hiring some employees specifically for this purpose, to make sure that your digital move is secure.

Work With Your Employees

Not all employees will be as happy about the digital move as you are, so make sure that you don’t just sweep their concerns under the rug and actually deal with them head-on. Staging meetings where all employees are welcome to voice their opinions and ask any questions about the digital move which they might have. If you’re certain about the level of your digital changes, then make sure that you can bring all employees up to speed, and not just some. Everyone needs to feel welcome and like they can contribute and work with the digital changes to the office.

Automation Is Key

Once you’ve started your digital change, something you should consider is automation. Ideally, automation should be so stream-lined and smooth that a customer doesn’t even realize it exists in the first place – the difference between a human response and your automated response should be minimal at best. Emails and social media can benefit from automation, and giving your employees some training on implementing and working with automation could do your business a world of good.

Mobile

Finally, mobile phones are key. Almost everyone now carries a smartphone in their pocket everywhere they go, so you need to take advantage of that and make sure that you are catering to the huge mobile phone-using audience. Many prefer a smartphone over a laptop, so you’ll need to make sure your website is optimised for viewing on a smartphone screen, or perhaps even invest in the creation of an app (which could be commissioned by a freelancer) to appeal to this very modern, digital audience.

Guest Post: About the Author

Ashley Halsey writes professionally at Lucky Assignments and Gum Essays, while being involved in many projects throughout the country, which focus on both writing (and the English language) and business. As the mother of two beautiful children, she is well-used to working through adversity and getting her job done alongside bringing up the kids, and yet she still finds time for travelling to amazing places, reading fantastic novels and attending business training courses – her schedule is almost as busy as the creative insides of her mind, which is really saying something!

 

 

Social Media Tricks That Can Bring a Fresh Breath to Your Business

Growing your small business through social media should not be that stressful. If you know which tools to leverage and you are equipped with ample knowledge of online marketing, especially social media marketing, it will be easier to attract prospects and gain customers. Social media is a huge platform where you can promote your business in fun, simple and cost-effective ways. If you have a small business and want to conquer all social media channels, here are some social media tricks that can bring a fresh breath to your business.

Cinemagraphs

If you want to keep the interest of your prospects online, don’t bombard them with lengthy texts since they will only find these overwhelming and boring. Instead, make visual content your weapon in increasing engagement. For one, use cinemagraphs or still images with some animation. Unlike actual videos, they are very easy to make using programs like Fixel and Fotodanz. Using these apps, you can make beautiful cinemagraphs which your audience will surely find interesting and engaging.

Stock Photos

If you don’t have enough time to take your own pictures or you just want to save some bucks from hiring a professional photographer, you can always take advantage of stock photos. They can increase your business’ visual appearance and make your content more appealing. Stock photos are easy to find, save and upload to your social media page and they have the same quality as the photos taken by professionals.

Hello Bars

Also known as floating bars, hello bars are simply notification bars that prevent your visitors from being disturbed when browsing your page. These will notify your customers and prospects when you are making announcements, offering a lead magnet, showcasing more content, asking your prospects to subscribe to your email list or running a limited-time offer. By using a simple floating bar, you can easily promote your business without annoying your prospects.

Free ‘Click to Tweet’ Option

The click-to-tweet option is a good way to promote your brand and boost your sales. This is free and you can put it on your website or anywhere there is text on your page. If people like your content, they will click it and share it on Twitter, where more prospects can see it. A lot of people use Twitter and when people start sharing your content in this platform, you’ll have a higher chance of gaining customers.

Shopping on Instagram

Every month, more than 800,000 consumers use Instagram to shop and business owners around the world have been using this platform to share their products and stories. Now, you cannot just use Instagram to share content, but you can actually sell your products here. You only need the approval of Facebook shop and you can start tagging your products on your posts. This is a great way to increase your revenue since more people can now see your products and go to your website when they find any interesting item from your shop.

Killer Captions

Whether it’s on Facebook, Twitter or Instagram, always make sure that you use killer captions. Don’t post your content right away without making an interesting caption or checking each word you wrote. If you’re not that good with wordplay, you can let your social media manager take care of it or hire a copywriter to improve your captions. Killer captions are made with some storytelling using captivating words. Just make sure the captions are free of clichés and focus on quality instead of quantity.

Catchy Hashtags

Hashtags are also a great way to increase your audience so make good use of them all the time. To garner a broad interest, use popular hashtags in your industry and include your company’s name in the list of hashtags you use. However, avoid using too many hashtags and only put relevant ones. Try to shorten your hashtags since long ones are difficult to read due to the lack of spaces.

Giveaways

Everybody loves freebies and even though giveaways are very traditional, they hardly fail marketers in boosting their sales and engagement. Because people are always on social media, it is a great place to run all these contests. Take advantage of holidays and celebrations and run a contest where you can give some nice giveaways. The rewards may come from your shop or you can also offer other appealing and valuable items. It is also a great way to thank your customers for their patronage and encourage them to buy more of your products.

Fun Facts/Inspirational Quotes

Sometimes, you can rest from posting videos and other visual content. You can also post some fun facts or memes to entertain your customers or share some inspirational quotes to cheer them up. If you’ll notice, most fitness coaches use this trick but even if you’re not in the fitness industry, you can always do this to increase engagement and motivate your customers and prospects.

Guest Post: About the Author

Lidia Hovhan is Digital Marketing expert and SEO guru. She contributes articles about how to integrate digital marketing strategy with traditional marketing to help business owners to meet their online goals. You can find really professional insights in her writings.

6 Ways to Make Your Customers Trust Your Brand

Trust between the customer and brand isn’t always so evident. People are wary of who they give their money to now more than ever. We can read into this too much, but the matter of the fact is that the market is too large and people just aren’t sure who to trust. In a day and age when scams are very frequent, it’s only natural to do thorough research before you spend money on anything.

That being said, it’s your job as a business to extend a hand to your customers and show them why they should trust you. It may seem like a very abstract concept, but building trust between you and your target audience doesn’t have to give you a headache. Just like with everything else, you’ll need a game plan. In this case, you’ll have six to choose from.

1. Have a voice

Without a voice, your brand is just a name. Soon enough, people will forget all about it. Coming up with a brand voice makes you more memorable, more human, and more trustworthy. It can be hard finding your voice, but if you ask yourself one simple question, you’ll be there in no time. That question is: what do I stand for?

In other words, figure out what you care for most. Whether it’s the environment, family values, or anything in between, make sure it’s a consistent part of your voice. The message you’re trying to send should be evident and easy to understand. Be direct, but don’t be pushy. It’s important for your customers to know where you stand but try not to push your agenda onto them.

Also, make sure that your message matches your actions. Consistently saying how you care about the environment and then not actually going green or doing anything to help the environmental crisis just makes you a hypocrite. People want to see you act on your ideals as well as hear them.

2. Be transparent

Though you may not think what goes on in the office is any of the public’s business, some of it actually needs to be. The more transparent and open you are about how you run business, the better you’ll resonate with your users. People don’t like businesses who keep everything behind closed doors and who refuse to share any of the information the public might want to know.

It’s pretty simple, those who are reluctant to share anything with the public probably have something to hide. You could be the most honest business in the world, but people are simply not going to believe you unless they have evidence for it. No one just takes anyone’s word for anything anymore.

With the facts out in the open, you’ll have nothing to worry about and people will have no reason to talk. Even if someone starts saying untrue things about your business, there will be outright solid evidence to show them they’re wrong. In any case, people will have no reason to distrust you when you’re completely open with them.

3. Build relationships with customers

By building relationships, you’re building trust. You can do this on a more personal level by taking an interest in your existing customers and showing them that you care. Whether it’s remembering their birthdays or sending an email for the holidays, you’re bound to win them over with the attention you’re giving them.

When they come into the office, always be kind and interested in whatever they have to say. People like being listened to, so extend your hand, ask them how their day is going, and you’ll already be making an impact. Little tokens of affection are also very nice ways to nurture customer relationships.

Just think of Christmas, for example. This is the time of year when everyone’s thinking of someone else. You can send all your customers season’s greeting cards to thank them for their business. This is bound to impress them and make them trust you even more. Don’t be afraid to splurge on gift baskets for your most valued customers or whenever you make a new business deal. Giving even the smallest gift makes a person feel appreciated and loved.  This is a gateway to trust.

4. Own your mistakes

You’re not a robot, of course, you’re going to make mistakes from time to time. Regardless of how big or small that mistake is, you have to own it. Most companies try to sweep it under the rug, bury it, and completely forget about it. This just makes it seem like you’re ashamed of the mistake you made and leaves room for others to dig up dirt about you.

Owning your mistakes and making an effort to publically fix them makes you way more responsible and trustworthy. By doing so, you admit that you aren’t perfect and show your customers your humane side. A public apology may be a nice touch, but it shouldn’t be the only thing you have to offer for your mistakes. Instead, come up with a plan of action to fix what’s broken.

This plan should also be public and you should let people in on your progress from time to time. This will let them know that you’re still actively working on fixing your mistake and that the plan and public apology weren’t just a sham. People respect those who can tell when they’re wrong and who actively try to make amends. They’re going to forgive you much more easily if you show them you’re growing and changing.

5. Work on Authenticity

Being authentic may be the safest bet you have that your customers will take to your brand. With so many similar products on the market, people like seeing something completely original and unique. Whether it’s the design and patterns you use, the way your product works, or the product itself- it should be something they tie only to you.

The trouble here is that customers won’t be the only ones who notice your authenticity. Competitors may want to get a piece of the action, which may lead them to copy your products. If you believe that someone is selling knock-off or has copied any part of your product or process, you should contact experts like Actuate IP. This way, you’ll be able to protect your authenticity and show your customers that it’s not your product which doesn’t work the way you promised.

If you just let people get away with things like these, it makes you seem rather unprofessional and untrustworthy. Your audience rarely knows the difference between the knock-offs and the original, leaving them to think it’s you who lacks quality and originality.

To have grounds to take legal action against someone copying you, make sure that you’ve protected your product with copyright. Everything from the making process to the specific parts of your product should be protected. Also, make sure that you’ve protected the idea you’ve had for the product. This way, you have plenty of evidence that the idea, manufacturing process, and product were all yours to begin with.

If we look at the other side of the mirror, it’s also important not to copy anyone around you. Using your competitors for inspiration and coming up with something yourself is fine, but copying anything off them is a huge no. Not only will this be bad for business, but it also shows your customers that you’re someone not to be trusted. Integrity and trust don’t go without each other.

6. Always reply

Lastly, you should always reply to your users. Whether it’s emails, social media accounts, or any other platform, their comments and messages should not go unanswered. The main benefit of technology is that it has made communication much easier. In business, this means that you don’t have an excuse not to listen to your users anymore. People want to be heard and listened to.

Post relevant content to engage your users and you’ll see how many more comments and messages you’ll be getting. Ask them questions, be funny, and encourage their interactions by replying. Not only does this bridge the gap between the firm and the customer, but it also makes you seem more down to earth.

Companies usually seem way out of our reach, thus making them less human. You become something abstract instead of something they can relate to. By communicating, you show people that you’re just as human as they are. This makes it much easier for them to trust you and guarantees an increase in sales.

Conclusion

Loyalty comes hand in hand with trust. This means that, by building trust, you’re building business relationships that will last a lifetime. To grow and expand your firm, you’ll need to attract as many new customers as you can, but you’ll also have to retain them. Trust is the healthiest glue that can tie you and your target audience together, so don’t be afraid to use it excessively.

huge no. Not only will this be bad for business, but it also shows your customers that you’re someone not to be trusted. Integrity and trust don’t go without each other.

Guest Post: About the Author

Nick is a blogger and a marketing expert currently engaged on projects for Media Gurus, an Australian business, and marketing resource. He is an aspiring street artist and does Audio/Video editing as a hobby.

10 Video Content Ideas That Work with Your Small Biz Budget

Savvy marketers know that, in 2019, video marketing simply must be a part of the strategy. To illustrate why that is, let’s take a look at a few stats: 93 percent of businesses say they’ve earned a new customer by posting a video on social media and 72 percent of users say they prefer video over text when they’re learning about a product or service. Video as a digital medium and a mode for advertising grows exponentially every year, making it a requisite for all businesses looking to position themselves for success.

With all of this in mind, it’s clear that your small- or medium-sized business could benefit greatly from integrating video into your process. But with a limited budget, is that even possible? Indeed, it is! Start by realizing that you don’t need any expensive equipment or software to shoot viral-worthy vids. In fact, you can transform your DSLR camera or iPhone into a high-tech piece of equipment by purchasing affordable video accessories to outfit your existing gear, and there are plenty of free and cheap editing programs out there.

Coupled with some of the affordable video concepts listed below, you’ll be well on your way to a successful campaign that doesn’t bog down your budget.

  1. Crowd-Sourcing Content: Basic User-Generated Videos

    Looking to produce compelling video content without actually making any videos? Here’s a tip: encourage your users to make their own vids that you can use in your campaigns. Offer an incentive to your fans to create a review, a tutorial video or a testimonial that you can then turn into its own video. Nothing’s better than word-of-mouth advertising, and this is one of the best ways to do it in the world of modern marketing, where everything’s online.

  2. Getting Personal: Meet the Team and Behind-the-Scenes

    One of the things that video marketing does especially well is helping users connect with brands, giving marketing a real, personable face and voice. Filming a few behind-the-scenes videos, such as a meet the team video or a how it’s made video, will help your viewers, fans and potential customers get a better idea about the essence and vibe of your company. Don’t forget to film an interview or a feature showcasing your founder and the origins of your brand.

  3. Brand Rep 101: Testimonials and Reviews

    Perhaps the most obvious way to use video as a marketing tool is to create content that promotes. Invite in a few of your most loyal customers or those who have seen amazing results from your product and film an interview-style video featuring their feedback. Make sure your testimonial videos are built for success: make them short, simple and authentic, and definitely don’t use a script.

  4. Educating Users: How-Tos andTutorials

    Gone are the days of in-store demos and door-to-door salesmen. These days, YouTube is all you need to explain how your product works. Have one of your most camera-ready employees film how-tos and demonstrations detailing how your product or service works. Whether you film it yourself with your iPhone (and a few essential filming accessories, of course) or have an artist create a custom animation just for you, you can count on these vids to educate and sell at the same time.

  5. NoFilmingNecessary: Webinars and Audio-Only Videos

    Naturally, with the set, the hair and makeup and the lighting, the visual component of video marketing can be hard on the budget, especially when you’re working with minimal funds. Consider recording audio only and then pairing the audio portion with still photos, screen-sharing shots and other components to provide the same enjoyable viewing experience of a regular video. This can be done relatively easy with your phone or DSLR and a camera microphone.

  6. Expert’s Circle: Interviews and In-Depth Guides

    If you want to position yourself as a thought leader in your industry (and therefore gain more leads and better brand recognition), you need to be pulling insight from the experts in the field. Cater to general searchers who are looking to learn with educational, expert-driven content that adds to a broader conversation.

  7. Live-Streaming:Day-to-Day Snippets

    No doubt about it: embedded videos and a strong presence on YouTube and other platforms are great, but you also have to make sure you’re leveraging your “one-and-done” channels, like Snapchat, Instagram Stories and Facebook Stories to get your products in front of users. Film and post everything from employee community engagement to press conferences and company networking events.

  8. Listicles: Turning Your Text Content into Compelling Videos

    You’ve probably come across short videos on Facebook and Instagram that feature still photos and video clips with text overlays, highlighting interesting facts or telling a story. This is a great format for companies that want to repurpose their existing text content into video format — listicles, tip articles and buyer’s guides can make surprisingly sharable video content.

  9. Adding Art: Animations and More

    It may be a lot cheaper and even more effective to ditch the video footage altogether. Instead, consider hiring a digital artist to create an animation or a stop-motion video highlighting your product or service. These kinds of videos tend to capture the attention of people scrolling through your feed, but they don’t require actors or a set, so they can save you a pretty penny.

  10. Influencers: Creating ‘Why We Love It’ Vids

    Finally, don’t forget to invite real, influential users to come onto your channel to help highlight why it’s worth trying your product or service. Whether you enlist a real-life user from your community or a professional influencer is up to you, but you can count on these vids ramping up your reputation and earning you more followers.

Once you start exploring, you’ll be surprised to find out how many clever video concepts you can nail without a hefty investment. It’s all about leveraging what you have around you — your existing equipment, your existing content and your video-ready team — and then dialing it up a few notches by adding the special sparkle of video. When your brand goes viral, you’ll be glad you made the effort!

Guest Post: About the Author

Ethan Long is the business development director for MovoPhoto. Before starting with them, he worked in advertising in NYC where he gained over eight years of experience in content and video marketing. In his free time, he enjoys being outside, learning new photo and videography techniques, and spending time with his wife and their dog, Rory.