10 Ways to Get Traffic to Your Website

The buzz word for increasing sales and conversions for any website is traffic, traffic, traffic. As a small business owner, one of the most significant digital assets you have is your website.

When it comes to driving quality traffic to your small business website, there is no one-size-fits-all approach. There is also no single set-it-and-forget-it tool that is capable of driving quality traffic to your site on auto-pilot.

You’ll need to combine a mix of different channels and approaches with the aim of driving the right visitors to your website, increasing conversions, engagement, and sales for your small business.

In today’s online business world, competition is cut-throat. The internet today has over 1.5 billion websites, and over 200 million are active. How can you generate the much-needed quality traffic to ensure that your small business stands out like the North Star?

As a small business owner, you may not have the big marketing budget to undertake expensive marketing campaigns and paid ads aimed at driving quality traffic to your website.

Are you looking for simple, budget-friendly, and highly effective ways to get more traffic to your small business website? Here are some guidelines you should consider.

Create quality content.

When it comes to generating the right traffic for your website, good quality content is sacrosanct. Content is indeed King, and it ranks as one of the top 5 factors for generating quality traffic to your website as outlined by Google.

You can use a mixture of short and long-form content, infographics, or video formats depending on the kind of audience or readers you are targeting with your content.

Your readers should also be able to share your content on various social media platforms easily. Including a share button in your content would be a great way to achieve that.

You can create top-quality content in various forms like;

  • Webinars
  • Whitepapers
  • Emails and Newsletters
  • Podcasts
  • Articles or Blog content
  • Videos
  • Infographics
  • eBooks, and many more.

Although you may not need to use all these formats, having a plethora of content formats at your disposal will help you to reach a wider audience. Good quality content is a great way to keep your visitors engaged.

Imbibe SEO best practices.

Making your website content friendly to search engines is a great way to drive quality traffic to your small business website. Make sure you leverage both off-page and on-page SEO to get the maximum benefits for your website. When it comes to maximizing SEO for your website, here are some must-haves you’ll need to consider;

  • Title tags: This is the unique title or clickable headline given to a particular web page on your website.
  • Meta Descriptions: This is a summary of about 155 characters that describes a particular web page.
  • Keywords: They are relevant words and phrases added to your online content to help improve rankings on search engines.
  • Image ALT tags: They are used to describe images on your website.

Optimizing your website with proper SEO practices is a great way to drive high-quality organic traffic to your site.

Use Hashtags.

Using hashtags in your posts on social media is a great way to extend your reach to a broader audience. When users search for products and services with your hashtags, you’ll get more quality traffic to your website.

Ensure your website is mobile-friendly.

There are lots of visitors who want to access your website through the use of their mobile phones, tablets, and other devices; you need to make sure that your website caters to their needs by ensuring that your website has a responsive design.

Research undertaken by Statista revealed that over 52% of website traffic was generated through mobile phones in 2018. Today, more and more users are accessing websites through their mobile devices; you don’t want to miss out on a large amount of traffic all because you do not have a mobile-friendly website.

To check the mobile-friendliness of your website, you can use this Google tool.

Use email marketing.

If you’re looking for a cost-effective way to drive quality, organic traffic to your website, then email marketing will quickly be your best friend. A lot of marketers today say that email marketing is dead, yet, it is still one of the most powerful tools to create awareness for your offer and drive a ton of traffic to your small business website.

Do you know that a staggering 72% of customers prefer to receive information about products and services through their emails? As a small business owner with a limited marketing budget, email marketing is a pocket-friendly approach you can use. If you are yet to take advantage of email marketing, you need to start building your email list now.

List Your Business on GMB, Bing Places, etc.

Creating and optimizing a free Google My Business (GMB) listing is a great way to drive traffic to your website. In fact, you can get as much as 7 times more visitors if your Google My Business listing is well optimized.

A lot of potential customers are looking for businesses daily on Google My Business and other online business directories such as Bing Places and Yelp. Make sure to link your website to these online business directories so that you can drive more traffic to your website and grow your business.

Leverage social video sites

Videos are valuable assets and great tools that can be used to attract new customers and keep your existing customers engaged. Thankfully, social video sites like YouTube or Vimeo are great platforms you can use to host your video content online.

When you create captivating and engaging video content, you can add your website address in the video description column on the social video site. This way, you’ll get traffic back to your website when visitors click on your website link.

Always make sure you post interesting, captivating, and informative video content online. Do not forget to include a call to action (CTA) so your audience can take a particular action.

Use Guest Blogging

Guest blogging is another way to increase traffic to your website. Guest post on reputable blogs in your niche; invite other prominent business owners in your niche to guest blog on your site. You can use both ways to drive blog traffic to your small business website.

You can post content on relevant blogs in the local language of your target audience with the help of online translation services like The Word Point and other brands. Guest blogging also portrays you as an industry leader in your niche.

Be Active on Social Media

The enormous role played by social media in driving traffic to websites of business owners and entrepreneurs cannot be over-emphasized. Your social media audience can quickly become visitors to your website when you share engaging content on your social media page from time to time.

As a small business owner, you should endeavor to maximize the use of top-performing social sites like Facebook, Twitter, Instagram, Pinterest, YouTube, Linkedin, etc. Being active on social media is also a cost-effective way for you to interact with your target audience and build a community of loyal customers.

A survey carried out by Campaign Monitor revealed that 69.6% of small business owners use Facebook to drive traffic to their website, while 48.3% and 47% of small business owners use Instagram and Twitter, respectively.

Build Backlinks

Create links on other reputable websites of industry influencers in your niche that points back to your site. This way, your business is exposed to a larger audience, and your website will reap the benefits in terms of quality traffic.

Moreover, when reputable websites link to your small business website, Google trusts your site more. Here are some link building strategies that you can use to kick start your link building campaign;

  • Ask your friends to refer to your website from theirs.
  • Have a working business relationship with other brands.
  • List your business on reputable and trustworthy online business directories such as Yelp, Thumbtack, Yellow Pages, Better Business Bureau, etc.
  • Post content on aggregator websites like Reddit, Popurls, AllTop, Feedly, etc.

Wrapping things up

Generating quality traffic to grow your small business website can seem like a hard nut to crack if you do not know how to go about it.

If you do not want your website to become a glorified business card, then you need to start using the tips mentioned above to ensure that your website gets the right amount of traffic.

One thing is certain; you need to find ways to grow your small business irrespective of the marketing budget available to you. You need to start seeing good returns from your small business website, and generating quality traffic is one way to ensure that this happens.

Guest Post: About the Author

Thomas Lore is a 23-year old translator. He is also a creative and diligent freelance blogger, who is always seeking for new ways to improve himself. Thomas is very versatile and he wants to reach the tops with his writing skills.

Business on a Budget: Smart Spending Tips for Business Owners

For new and experienced business owners, balancing income and expenditures is never as easy as it seems. There is a qualitative cost to every decision made, and extreme cost-saving measures can make it hard to attract employees. Spending too little on marketing can cause a business to become invisible to potential customers, too.

Short-term profits can inspire investor confidence but sustaining a company over the long term requires a different kind of thinking. Retaining employees that can grow a company is hard, especially in an era when the internet allows employees to search for a new job with a click of a button. Employees need to be motivated to maximize their output—and that motivation often comes from feeling like they’re being invested in.

Cutting corners isn’t worth it if it kills a business’s image or employee morale. Here are the basic ways owners can spend their money wisely while still investing in the future.

Employee Benefits That Matter

Sometimes business leaders assume that “networking opportunities” are a great way to attract young professionals. While this is true for extroverts who want to build a name for themselves, many entry-level employees are more concerned with basics like health insurance. Older employees may also be seeking good 401k contributions, and time off matters to employees who have kids or want to travel—but one thing is for sure: Free luncheons and gym memberships don’t retain employees.

Health insurance is expensive, but it’s a much better use of money than catered networking events and yoga classes. Even if your labor force isn’t facing a high turnover right now, remember that employees’ priorities change as they have families or start to face health problems. They may seem to enjoy working for you, but they may seek out employers that offer better health insurance benefits, leaving you scrambling to find their replacements.

Keep Travel Costs Low

Travel can seem like an inevitable cost of wooing new clients and establishing trust with suppliers, but now it can often be replaced with video calls. While sometimes in-person meetings are necessary for inspecting supplier facilities or other manufacturing-related work, they are often just to make meetings clearer and more efficient than the standard conference call. Video calls offer a perfect balance of coordinated visuals and reduced costs for all parties. Travel can also burn out employees with families at home, so it’s not always a perk that attracts or motivates employees.

If clients begin to expect visits from executives, then it can be hard to stop those visits later on, so it may be best not to start them in the first place. Plus, the money saved by minimizing travel can be passed on to customers. Since travel is such an avoidable cost, it makes sense to keep it low at first, and then increase that budget if managers insist that it is needed.

Buy in Bulk

While buying in bulk requires some foresight and planning, it can be well worth it in the long run. Basic office staples like paper and printer ink cartridges have a near-indefinite shelf life, so stocking up on them is an excellent option for reducing long-term costs. It can also make it more worthwhile for you to do specific tasks in-house—like printing large quantities of newsletters and other essential documents.

Coffee and other cheap food items should be kept around the office as well. Instead of having someone run out for coffee ahead of meetings, encourage employees to use a basic stock of coffee, sugar, and creamer to avoid wasting time or being late for the meeting. For employees who are on a deadline or simply forgot to eat lunch, having granola bars stashed in the kitchen can make a huge difference in how quickly they’re able to get back to work.

Avoid Catering

Catered lunches are nice for meetings on a tight schedule, but they’re ultimately a waste of money. In many metro areas, even having sandwiches and chips delivered can cost over $15 per serving. Pizza can be cheaper but can still add up to hundreds of dollars per month for large departments.

Catering is only necessary for meetings with clients when the meeting location is far from most lunch options. It’s great for offices in a far-flung industrial park, but for urban offices with a variety of sandwich shops nearby, it’s better to give employees time to grab their lunch. Plus, catering for a large group can be tricky due to allergies and other dietary restrictions.

Choose the Right Location

Having office space in a high-traffic area is important for businesses that need to regularly attract new clients and customers. However, the exact location of that office can be tricky to figure out, especially in expensive metropolitan areas. While downtown offices can be great for visibility and networking, they might not be feasible for new startups or companies with razor-thin profit margins.

For businesses that have a strong manufacturing focus, offices near an industrial park can be just as good as downtown space. Opening a store downtown may seem like a great way to grow a business, but if most local shops are closer to the suburbs or in another trendy area, then that downtown location may be a waste of money.

Getting the best value possible will come down to a balance of location, size, and available amenities, so be prepared to sacrifice one of those three. Depending on the location, parking and other auxiliary costs could be more expensive as well.

Seek Employee Development

Sending employees off to special training can seem like an unnecessary cost, but it can be a huge asset to a growing business. Clients care about reliability and skill and being able to tout your employees’ certifications can help significantly in competitive and crowded industries. Even if the training doesn’t matter to clients or customers, it could be worth it for small businesses that need to run more efficiently on a shoestring budget.

Carefully research training in your industry to determine which ones will offer a significant return on investment. A vaguely titled training provided by a random consultant may not be worth the money, but a certification course offered by a university could be a game-changer. Of course, local and online options are preferable to far-flung training with high travel costs.

Negotiate with Everyone

Suppliers, vendors, landlords, and even lawyers all come with a price tag. However, that price tag can be surprisingly flexible—especially if you have a long-term healthy relationship with them. In economic downturns, landlords are particularly willing to negotiate a cheaper lease instead of risking losing a major tenant.

Negotiation is an art, so special training may be necessary to get results without hurting relationships with clients and suppliers. Plus, it’s far easier to negotiate cheaper hourly or per-unit costs when buying in bulk, so start with your biggest bulk expenditures. While your savings may not seem like much at first, they’ll add up after just a few months.

Your business’s overall outlook can improve quickly with negotiation skills and other tweaks to spending practices. Even businesses with low overhead can see savings when per-employee expenditures are taken into account.

Guest Post: About the Author

Tania Longeau serves as the Head of Services for InkJet Superstore. Tania oversees a team of Operations and Customer Service Reps from the Los Angeles headquarters. Before joining InkJet Superstore, Tania was a team leader and supervisor working for one of the biggest mortgage and real estate companies in the country. She is a happily married mother of one who enjoys spending time with her family and reading in her leisure hours.

How to Define and Implement Your Office Culture

These days, if you don’t have an appealing company culture, you can forget about attracting top talent. Office culture is defined as the environment you create for your employees, down to everything from the way your office is decorated to the core values and beliefs of the company at large. And while it may seem insignificant, this stuff matters a whole lot to your most-likely pool of applicants — millennials and Gen Z’ers — who repeatedly say they only want to work for companies that have a positive impact.

In fact, according to the 2019 Deloitte Global Millennial Survey, the vast majority of millennials and Gen Z’ers say they’d leave a company that didn’t align with their values. The study found that they’d ditch an employer that didn’t have a positive impact on local communities (74 percent say they’d leave), didn’t provide a motivating and stimulating work environment (73 percent say they’d leave) or didn’t prioritize diversity and inclusion (75 percent say they’d leave). The study also showed that work-life balance and flexible working practices are non-negotiables for the talent pool.

So, if you want to be at the top of your game and get the best of the best on your team, you’ve got to develop a workplace culture that caters to them. Here’s how.

  1. Brainstorm with Leadership:

    Step one: Figure out what your company believes in. While surveying your workforce will be important, your organization’s core values should start at the top. That’s what being a leader is all about! Once you have a general idea of your cultural foundation, send out a survey to all of your employees to get a general idea of what they believe in and care about.

  2. Create a Mission Statement:

    Once you’ve gathered the data, it’s time to put it into the official rulebook. Look to some game-changing companies to see what their mission statements are all about (remember, Google’s code of conduct famously used to say “don’t be evil”) and to get inspiration. Read good examples of company mission statements from Patagonia, TED and Life is Good.

  3. Brand and Promote with Your Mission Statement:

    Having a mission statement does you no good if you don’t use it to guide your company! Post it around the office and make sure every department references it in their daily decision-making. Remember to feature it in your branding, especially if you’re hoping it will attract a higher caliber of talent to work for you. Lastly, be sure to create a designated page for it on your website (and share it on social media).

  4. Hire with Your Mission Statement in Mind:

    Speaking of talent, your office culture is going to be really important when you’re deciding whom to hire. Now that you’ve got your mission set in stone, you can conduct “cultural fit” interviews, which include culture-focused questions in addition to aptitude-oriented ones. Some examples of culture fit interview questions include:

    1. Outside of work, what are you passionate about?
    2. How do you maintain a good work-life balance, even when you’re especially busy at work?
    3. What’s your view on co-worker relationships?
    4. In what kind of environment do you feel the happiest and productive?
  5. Celebrate Your Culture with New Hires:

    You’ve now got a mission statement as well as branding and employees to support it! Congratulations! Make sure you celebrate your workplace culture with every single new hire by surprising them with unique onboarding gifts and activities. On their first day, give them some company swag coupled with something more lighthearted to demonstrate your culture and break the ice, such as some funny socks or a cute mug.

  6. Designate Culture Captains:

    Perpetuating the culture of your workplace is important to ensure that it keeps its core values at the forefront as it rapidly grows and changes. But leadership can’t always be on the ground ensuring that culture is infused in every factor of business. That’s where your culture captains come in. These workers serve as culture representatives who can keep your mission statement alive through events, games, and awards.

  7. Plan Regular Culture Events:

    Have your culture captains set up a monthly employee activity that involves either the whole company or the whole department, depending on the size of your operation. Getting together periodically for non-work events brings your team closer together and solidifies your workplace culture. Activities like bowling, pro sports games, escape rooms and volunteering make awesome alternatives to the standard happy hour.

  8. Reward Top Performers:

    When you see an employee or department excelling in a certain area that adheres to your company’s core values, reward them! This is the best way to perpetuate workplace culture so it’s something that your entire crew adopts. Consider instituting a monthly culture-focused award and making the prize something everybody really wants, like an extra day of paid vacation or a gift card to the best restaurant in town. Don’t skimp! The better the prize, the more your workforce is likely to take it seriously.

Here’s the thing: All prospective employees want an appealing office culture, which means that modern operations feel the need to manufacture it, and that tends to come off as forced or fake. Plus, the applicants you probably want to hire don’t pay attention to things that they don’t deem authentic. The most important thing to keep in mind while you’re building out your culture is to center it around the things you and your workforce actually care about. Be authentic and reap the rewards!

Guest Post: About the Author

Josette is the Marketing & E-Commerce Associate at The Sock Drawer. She is known as the person you want helping you, who approaches each little detail thoughtfully but also has a strong sense of humor and a whip-smart attitude. Outside of work, she loves to dance, hang out with her cool husband and kids, and inject her upbeat energy everywhere she goes!

How Small Businesses Can Book Clients Through Social Media

Social media has become one of the go-to ways for businesses to connect with people, be they current or prospective clients. There are a number of reasons for this – advertising on social media can cost less than traditional advertising, and the biggest social media platforms have millions or billions of users. In order to fully appreciate the value of booking clientele through social media, it’s worth taking a deep dive into some statistics about the users of the major platforms.

The Statistics

Instagram has over a billion monthly active users and over half visit the site daily. 80% of those users follow at least one business page and 72% of users have purchased something they’ve seen on the platform. For those doing the math, that’s 720 million people who have purchased something they’ve seen on Instagram –  an enticing number for any business. Facebook (which owns Instagram) has over 2.3 billion monthly active users, 74% of whom visit the platform daily. That means a hefty percentage of the world’s population uses the platform every day, so if you have products you’re looking to ship to a global audience, Facebook is the place to be.

Twitter’s statistics are a little different. They look not only at daily active users but monetizable daily active users – in other words, the users who actually see ads (many people use ad-blocking software). There are 145 million such users every day. The company also reports that ad engagement is up and the cost for advertising is down.

Which of these platforms should you set up for online booking? Preferably, all of them, but that may require more resources than you’re willing to commit. Should that be the case, it’s important to understand where your customers are hanging out. You want to focus your efforts on the platforms that host the most users of your target demographic and you want to post during the hours those users are active – but we digress.

In order to book clients, you’ll need a business page on all of the platforms you want to use. Setting up these pages is fairly straightforward. For those who don’t have a business page, you can check out this handy guide that explains how to create a business page on Instagram, Facebook, LinkedIn, and Twitter.

How to Implement

With your business page set up, it’s time to start booking clients. The simplest way of doing this is to incorporate a link to a booking page on the business page of your main website. Each platform has a slightly different way of going about this. 

When using Twitter, you’ll log into your account, go to “Profile”, click “Edit my profile” then add the link to your booking page in the Web section. Simple!

Want to book clients on Facebook? You have a number of options: The most commonly used is going to your business page, clicking “Add a Button”, selecting “Book with you”, then “Book now”, then clicking “next”, then selecting “Link to Website” and adding your link. Recently, however, Facebook has added its own appointment booking software which you can use for free by clicking “Appointments on Facebook” and following the prompts.

How about booking clients on Instagram? The process is fairly straightforward: go to your business page, then edit profile, change your URL to your booking page, then change your Bio to something like “Click here to book!” (or a more exciting, emoji-filled call-to-action).

It’s worth noting here that there are many types of booking software available and they can save you a lot of time. Researching this software and finding the one that best suits your needs can drastically improve the efficiency of your business, especially if you find yourself suddenly flooded by a swell of social media requests. This software can automatically sync with your Google calendar, they can send you text message alerts, and they can even accept payments on behalf of your business. While their utility depends heavily on how much of your clientele books online, they can be incredibly useful.

Getting Clients to Book

Now that we’ve gone over the mechanisms of how to set up booking through social media, it’s worth taking a look into how to get clients to actually book. We could write whole manuscripts on the topic, but we’ll take a brief look now.

Consistency is key on Instagram and on other platforms. You’ll want to post at the same time of day, every day, at least once a day, in order to grow your following. Remember, every person who sees your profile sees your booking call-to-action, so each view is a prospective client. You’ll want to be careful not to oversaturate followers with posts, however, or they might unfollow you. Quality, not quantity, is key. This is especially true on visual platforms like Instagram; a couple of tweets in a single day doesn’t hurt as much as a barrage of image posts.

You’ll also need to learn how to use hashtags properly. In brief, you want to use hashtags that are common enough to be searched for, but uncommon enough that you’re not drowned out in a bunch of noise. You might also find value in following trends being set by the platforms’ power users. In essence, you’re looking to carve out a niche on the platform. There is a lot of room on most platforms to use multiple hashtags, so don’t be shy about using multivariate testing to see which ones have the most pull. 

Finally, you’ll want to make sure your call-to-action is eye-catching. Depending on what business you’re in, that could be something as simple as “Book Now” (seniors, for example, are often not looking for wacky call-to-actions). An amusement park, however, might have firework emojis and “Start your adventure here!” as a call-to-action. Know your industry and tailor all of your social media marketing appropriately. 

Guest Post: About the Author

Kiara is a natural organizer and she understands how important time and resource management are for small businesses. That’s why she is the perfect Content Manager for BookedIN – because BookedIN software is the perfect way to organize your business life. She enjoys spending her time reading and learning new things.”

5 Tips on How to Boost Your Business With Webinars

If you’re looking for new effective ways to promote your business, webinars are certainly worth giving a try. Webinars have proven to be an effective tool that generates high-quality leads quickly. One of the great advantages of webinars is that even small businesses and startups can afford them.

If you own a small business, the chances are that you like to learn something new and you already know what webinars are. And if you don’t, here are some great webinars for small business owners. However, webinars are not only a good educational tool but also a very effective solution for businesses that want to promote their products or services, gaining visibility and attracting a fresh audience.

What Webinar Marketing Is

Webinar marketing is based on the use of online seminars in order to reach out to a wider audience and to promote products or services. Usually, webinars provide valuable information for free, giving the participants an opportunity to purchase services and products offered by the company that created the webinar.

Just like downloadable ebooks or checklists, webinars act as lead magnets. However, they offer more value and they can also bring you better leads. Usually, webinars include a presentation and a Q&A session. The video format allows you to establish effective communication and to demonstrate your services and products in real-time.

Webinar marketing is an approach that benefits you while also educating your audience, which adds value to your marketing efforts. Besides, video content is extremely popular. Experts predict videos to make up 82% of all internet traffic by 2022. Besides, 72% of consumers like to learn about new products from videos. Compared to other types of video content, webinars are relatively cheap to produce. That’s why we mentioned webinars in our list of the best types of video content for small businesses.

Although webinars are often aimed to get the audience interested in purchasing something, it’s important to understand that they shouldn’t look like a sales pitch. A successful webinar provides value. Relevance and quality of the information that you provide determine the effectiveness of your marketing efforts. Here are some tips that will help you make your webinars interesting and effective.

How to Boost Your Business With Webinars

Choose the right topic

The main thing that determines whether or not people will want to attend your webinar is the topic. First, you should choose the right words for your title so that it will appeal to a wide audience. Secondly, you should determine what topic is most likely to generate interest.

When choosing a topic for your webinar, you can research keywords related to your niche and determine what people are searching for. The chosen keywords must be not only popular but also unique. Offering something unique is especially important for new businesses that face strong competition.

You may also check your existing ebooks and posts on social media or blogs to find content that has performed well. This way, you may find an engaging topic that will be interesting for your target audience. The main thing so to research your niche and not to choose a topic simply based on your instincts.

Plan your webinar properly

Successful marketers know that they shouldn’t rely on luck. You cannot improvise when your goal is to create an effective marketing product, especially if you’re creating educational content. You need a well-designed strategy and a clear plan.

First, you should understand why you need this webinar. You can use webinars for various purposes, and your purpose determines what strategy you should use. For example, you may want to launch a new product, to attract new leads, or to establish your brand as an expert in the niche.

When planning a webinar, think of your audience and determine what types of content might be most valuable and engaging for them. Focus on a single topic and plan the structure of your seminar. Usually, seminars are one-hour long. You may dedicate 45 minutes to the presentation so that you can spend the remaining 15 minutes answering your audience’s questions.

Do your best to create high-quality content

First, we recommend that you approach this step as a continuous process. Even if your marketing strategy has already demonstrated some success and some people showed up, you won’t be able to make them come back if you don’t produce more great content. Your content must be exciting and fresh.

We recommend that you offer useful information and a solution to the problem you’re helping your customers with. Always try to provide the ultimate solution but make sure to focus on helping your attendees, without being too self-promotional.

You should also make sure that your webinars will reach the widest audience possible. If you’re selling your products internationally, you may want to make your content understandable for people who speak different languages. Although it’s difficult to translate webinars in real-time, you can record them and add subtitles. Just make sure to use the right translation service, such as The Word Point.

Keep your audience engaged

Your presentation shouldn’t be boring. Thanks to modern technology, you have plenty of opportunities to grab your audience’s attention and to keep them engaged. Make sure that you’re broadcasting high-quality audio and video. Look at the camera so that your viewers can maintain visual contact with you.

The pacing of your presentation is also important. We recommend that you switch slides quickly so your audience will pay attention. Otherwise, your webinar may become boring. Your slides must be to the point and not overloaded with text. Just write the key points and keep your presentation simple and straightforward.

Promote your webinars

Even if your webinar is very informative and engaging, you may still have to do a lot of work to get enough participants. First, don’t promote your webinar at the last moment. According to statistics, only 33% of your audience is likely to register on the day your webinar goes live. We recommend that you start promoting your webinar in advance.

If you want to get the biggest number of participants, we suggest that you start to promote your webinar at least one month before it goes live. We also recommend that you promote your webinars on Tuesdays, as it turns out that 25% of people who attend webinars register for them on this day of the week.

When promoting webinars, try to use as many channels as possible. Promote them on social media and run email campaigns. According to research, 70% of people sign up via email. Don’t forget to create a nice registration page and send reminders before your webinars start. You may also edit your thank you message to add a link to the registration page.

Wrapping Up

Webinars are a great marketing tool that allows you to not only promote your business but also sell your products. However, the success of your webinars depends on your ability to create valuable and engaging content. Follow our tips, and you will take your marketing strategy to the next level, creating winning webinars that help your audience and generate sales.

Guest Post: About the Author

Frank Hamilton is a blogger and translator from Manchester. He is a professional writing expert in such topics as blogging, digital marketing, and self-education. He also loves traveling and speaks Spanish, French, German and English.

4 Reasons Why You Should Hire a Tax Accountant for Small Business

Tax accountants do much more than only handle your tax return. They advise on legislation that could affect your business. They oversee and prepare your company’s tax compliance reports. And they give feedback about budgetary concerns. If you’re running a business without a tax accountant, you can probably already see why adding one to your firm is a good idea. Not convinced? Then check out these four reasons.

A Tax Accountant Can Be a Good Investment

You may be worried about the cost of hiring a tax accountant, but an accountant can actually save you money in the long run. Most tax accountants have a wide variety of accounting knowledge and skills, so your accountant could be the perfect fit for the other accountancy tasks of your company. By getting invaluable tax and general advice from an accountant, you are sure to see your profits grow more than they previously did. A tax accountant could be the best investment you make in your business. If you run a more significant company, it’s worth investing in hiring a certified public accountant. CPAs are qualified and highly experienced. So, they can assist in tax issues and a variety of other accounting elements like financial planning, mergers, acquisitions, and investments.

You Can Avoid the Nightmare of Doing Tax Returns

Tax accountants obviously deal with tax issues. So, if you’re unsure about your taxes, you should hire a professional. After all, doing your company’s tax returns can be an outright nightmare. You need to know what tax codes mean, which forms you need to fill out, how to fill out the complicated forms and a hundred other things. With so much time and stress focused on your tax return, you’ll probably also be worried about incurring hefty fines from getting your return in late. If you’re not an expert in tax, it’s best to hire a tax accountant. He or she will ensure you avoid any late-fines and put your paperwork in order.

A Tax Accountant Helps You Stay Legal

If you don’t fully understand your taxes, you could end up overlooking a critical detail which could result in a severe fine or even an illegal action. If you want to ensure you stay on the right side of the law, hire a tax accountant. He or she will be able to advise you on other legal matters too. There are a lot of rules and regulations for business owners, and understanding all of them can be tricky. For instance, you may not know that you legally need to take out employers’ liability insurance. Having an accountant as part of your team ensures your business meets all applicable rules and laws.

You’ll Have More Time to Focus on Other Things

However large or small your business is, you’ll know that it takes up a considerable amount of your time. On top of full-time working hours, you’ll probably be doing other tasks like maintaining your firm’s website, ordering stock, looking for new contracts, or looking over any other business fundamentals. Indeed, running a business can often mean you have little leisure time to spend with your family and friends. Taking time out is essential for any business owner, but with a seemingly never-ending list of tasks, how do you find that extra time? Of course, the answer is: get a tax accountant. Hiring an accountant to handle your taxes and organize your finances means there’s a huge chunk of your work-life that you suddenly don’t have to handle. Instead, you can focus more on other critical areas of your business and spend more time with your loved ones.

Guest Post: About the Author

Erika is an independent copywriter and content creator. She is an avid reader who appreciates unread books more than read ones. You can follow her on Twitter.

Relocating a Business: 5 Factors You Need To Know

Relocating a business can be a very complex issue, whether you’re moving to another state or just down the street. To make everything run as smooth as possible, you need to plan the move carefully. The stakes are very high and there are a lot of things that could go amiss if you don’t organize everything down to the last detail. There are some factors you should make your priority in order to avoid future trouble.

Proximity to Transportation and Accessibility

When picking a new location for your business, one of the most important things to take into consideration is transportation options. In metropolitan areas, a large number of people rely on public transport, so if you have access to metro or bus stations it is good for both your customers and your employees. It provides the staff with a convenient and easy way to travel to work. Plenty of them might even be happy that they don’t have to get behind the wheel every day! Some people, however, find public transport intimidating and foreign so you should inform your employees about their options ahead of time. Organize a meeting with the staff before relocating and let them know about the nearby public transit options.

As for customers, you need to make sure they know how to find you and that they have easy access to your facility. Measure the doorways to make sure they aren’t too narrow and look for any step-ups that make it difficult for people to enter. If some concerns are raised, discuss them with your landlord before you sign a lease or your company could be subject to a lawsuit.

Staffing

There are a few main factors you need to consider concerning your staff.  First, you need to figure out the number of employees you need at your new location. If the new facility is bigger than the previous one, there might be a need for increased staff numbers. Is it feasible to hire more people with the current profit?

Second, can you attract a new workforce? Chances are you will have to let go of some of your trusted old employees as you move to a new location and you might need to hire new staff. If the living conditions in the area aren’t so good, you might find it difficult to find new people to hire. Looking for and training a new group of qualified and skilled workers can take some time at first. Do not forget that new people in the workplace might need some help fitting in. Team building exercises will bring your workers closer together and they will have fun in the process!

Hidden Costs

Looking at the rental price of your new building can be deceiving. Make sure not to take every expense at face value when relocating, as it can be easy to overlook many of the less obvious costs. When comparing two locations price-wise, don’t forget to also include expenses such as utilities, parking lots, flooding possibilities and snow removal costs. The new location might seem more expensive when you first look at the rent, but it could be the more economical choice overall if the price includes heating, cooling, wifi, parking and so on.

This requires a lot of research, especially if you’re moving to another country. Some things to look into are good infrastructure (you don’t want to deal with common power outages!), legal and regulatory structure and the culture. Ensure that the people have adequate education and if local universities provide courses that fit your company’s needs.

The move itself can also be costly and sometimes won’t go the way you planned. To avoid any hassle, you could hire a reliable logistics management services provider. They will do all the heavy lifting so you don’t have to.

Keeping Both Locations Running

This is a thing that can seem obvious at first, but keeping both locations running during the move is extremely difficult and requires a lot of cautious planning. If you don’t think this through properly, you might end up with a lot of unhappy customers! Either figure out a plan to keep the business running during the move, or make sure your customers are notified ahead of time that you’ll be taking a break for some time. Explain the issue to them and let them know when you will be open again. You will probably still end up with some complaints because not everyone will see the announcement in time, so beware!

Apart from the customers, it is also crucial to update your corporate address if you want to avoid orders and mail going to your old facility. Check if all suppliers and delivery services have your new location in mind.

Proximity to Amenities

While access to transportation options may be the most important thing to consider when looking at the facility’s surroundings, it is also a good idea to check if there are local amenities available in the area.

Having lunch options within walking distance is a sure way to keep your staff happy. Inform them about any shops, convenience stores, cafes or gyms you find nearby. Having the ability to run some errands or do some quick grocery shopping after work will be much appreciated by your workers. Keeping employees satisfied isn’t only a responsibility, but a pleasure as well.

Conclusion

Moving can cause a lot of headaches for both you and your staff. This list doesn’t cover all the issues you might face when dealing with such a complicated task, but it will surely help keep you on the right track. It is a risky business, but if you plan ahead carefully and strategically, success is nearly guaranteed.

Guest Post: About the Author

Nick is a blogger and a marketing expert currently engaged in projects for Media Gurus, an Australian business and marketing resource. He is an aspiring street artist and does Audio/Video editing as a hobby.

Does Your Small Business Need a Legal Team?

As with most business advice, the answer to whether or not your small business needs a legal team isn’t a straightforward ‘yes’ or ‘no’.

There’s no doubt that your business needs some form of legal aid, as trained attorneys and paralegals can help ensure that your business is legally sound. They’ll be able to spot issues in your operations that you might not have considered, and they’ll work with you to come up with solutions. But at what capacity is necessary for your business?

Legal Considerations to Keep in Mind

Picking the right legal help requires understanding the potential roadblocks you might face. So, with that in mind, here are some common legal issues for small businesses:

Business Structure
Entrepreneur cites failing to choose the right business structure as a huge issue small businesses often face. Setting your business up as a sole proprietorship versus an LLC or S Corporation has its own set of disadvantages and benefits, for example, that not many account for.

Copyright
There’s no shortage of small businesses nowadays, with new ones popping up almost every month. Protecting your name, branding, and products under copyright laws (remember that each of these is protected by different laws) allows you to differentiate from your competition.

Cybersecurity
A strong cybersecurity protocol is important in any business, especially in today’s tech-heavy world. Having lax cybersecurity policies could lead to a huge data breach, thereby slowing down operations and costing your business.

Factors you Need to Consider

With these situations in mind, here are some ways to help you choose the legal aid that suits your business best:

Understand the landscape
Many business owners shy away from seeking legal services because of the misconception that they cost lots of money. Small Business Trends’ list of low-cost legal services can be a great starting point for your business, as you’ll be able to get a quick overview of where your business needs help. Using these resources narrows down your selection of law firms that can tackle the issues that you need help with.

Set a budget
Most investments start with a budget, and seeking legal help is no different. Once you’ve surveyed the landscape, you’ll have a better price range in mind. You should also remember the different kinds of solutions available to you. A full-blown legal team costs more than a sole business lawyer, which then costs more than a quick consultancy or ad hoc team.

Keep trust in mind
You want to make sure that you trust whoever is handling your company’s legal affairs. After all, they have to know the ins and outs of your business—and they might even represent you in key meetings. An article by Special Counsel on ‘How to Choose Outside Counsel for Your Company’ points out that the best legal teams will get to know their clients on a deeper level. Firms who are worth partnering with understand the importance of cultivating a lasting relationship in order to give the best assistance. Working with someone you trust also makes it easier for you to let them into every nook and cranny of your business.

Our post on the ‘7 Ways to Avoid Financial Stress When Running a Business’ outlines that adopting shady practices can end up causing you stress in the long run. Investing in the right legal protection is exactly that—an investment—but it’s one that will save you a lot of heartache.

There are lots of factors that come into play when deciding what kind of legal aid you need. A legal team is but one of the many solutions you can adopt, so picking the right one comes from understanding the scope of your needs.

Guest Post: About the Author

Working as a business consultant for over 4 years, Alaia Catherine has found a passion in writing. Working as a freelance writer on the side, Alaia provides business advice to a variety of blogs and websites. When she isn’t writing or working, she’s trying out new restaurants with her husband near their home in Seattle.

4 Resolutions to Set For Your Small Business in 2020

As a small business owner, it’s likely you’re aware that things in the business world are ever-changing. Whether you’ve been in business for 10 years or 10 months, the new year is a great time to set some goals and resolutions in order to maintain and increase your success. While there are many ways in which you can go about setting goals, below, we’ve listed five tips we feel are crucial to help small business owners like yourself achieve success this coming year.

Establish Your Social Presence

These days, digital is the way to go. It’s rare anyone picks up a newspaper to find out what’s going on in the world, and if that’s where your business is being advertised, it’s pretty unlikely many people are hearing about it. If you’re thinking to yourself, “I already have a Facebook or Twitter account so that should be enough,” think again! While having these platforms is great, they’re doing absolutely nothing for your business if you’re not utilizing them strategically.

Depending on what’s happening within your business, make it your resolution to post weekly, or even daily, in order to engage with your customers. When you’re creating these posts, you’ll want to be sure they are consistent across the various platforms you’re utilizing. Because your social platforms are connected to your business, you want their presence and tone to be a reflection of that. Be sure to use language that is professional and on-brand and if you post photos, make sure they are appropriate and tell a story that relates back to your product or service.

If you’re someone who is not super tech savvy but would like to learn, there are courses you can take, many of which you can find online for free. On the other hand, if you do not have the time to devote to familiarize yourself, hiring someone may be in your best interest. If you’d like to learn more about various titles and job descriptions to make sure you’re hiring a candidate to meet your specific needs, visit this page for a breakdown.

Streamline Your Finances

While there are many reasons to start a small business, one of the main motives is to, of course, make a profit. Once you’ve established your business and start to see a profit, it’s important to keep your finances secure. A lot of business owners make the mistake of mixing their personal finances with their business. Having a shared account may work in the early stages, however, over time, things can get tangled leaving you with a big mess that could have been avoided had you kept your accounts separate from the start.

This year, look into opening a business bank account, more specifically a digital business bank account, to handle all your small business needs. Going digital provides you with 24/7 access to your accounts, the ability to make deposits and receive transfers at your fingertips, avoid waiting in lines, and you’ll even be able to loop your bookkeeper in on your finances, making tax-time and making sense of your financial statements a little less stressful. A digital bank account is a great option for owners or employees who are required to travel as they can access their banking information anywhere, anytime. To learn more about why you should go digital with your small business, check out this article.

Take Out a Loan

This may seem like a backward tip since you’ve already gotten your business up and running, however, taking out a small business loan may be exactly what you need to do in order to expand your growing business in the new year. Maybe you’re in the market for some new, more ergonomically correct office furniture, or maybe you’ve grown so quickly that you’re considering a second location. Either way, a small business loan can help get you there.

In the business world, opportunities come and go in the blink of an eye. That said, once you discover something lucrative for your business, you must act quickly. You’ll want to take this into consideration when selecting a company from which you borrow. At IOU, we understand this sense of urgency and do what we can in order to approve loans up to $500,000 in 24-48 hours leaving you with less time to worry about money and more time to focus on your business needs.

Give Back

Being a small business owner requires lots of hard work, patience, dedication, and perseverance and is oftentimes a thankless job, especially in the beginning. However, waking up each day knowing that you’re heading to work to do what you love has to feel pretty great. Why not share this energy with the community in which your business is housed?

As a small business, there are a number of ways you can give back to your community and they don’t all involve donating financially. For example, you and your team can select one day per month to spend time volunteering at a local animal shelter or a food pantry. It may seem like a lot to ask of your employees, but the intangible reward of helping those who are in need will make it all worthwhile. If you happen to be in a position where you can give back financially, consider sponsoring an event or even a youth sports team. Your contribution to the people in your area will be appreciated and although it is not intended to be a means of advertising, you may gain some new customers as a result!

The new year is a time for change and growth within your business and some of your practices as a business owner. It’s time to perfect your craft and welcome new ideas into your flow. Taking the time to make resolutions and actually sticking to them can be imperative in the success of your business. These tips we shared are just a few of the ways in which you can start 2020 off on a strong foot and continue to have a profitable business for years to come.

6 Ways to Make Sense of Your Small Business Financial Statements

Running a small business usually means doing many different things simultaneously. As a solo entrepreneur, you are probably dealing with everything from sales to marketing, but the majority of business owners consider financial tasks to be the most difficult.

After all, this is exactly why only 50% of companies survive their fifth year in business. Financial statements are one of the features that particularly bother small-sized companies.

By definition, financial statements are written records that convey the business activities and the financial performance of a company. In other words, it is a document that clearly reveals the overall condition of your company.

Financial statements consist of three basic elements – balance sheets, income statements, and cash flow statements. However, it takes more than that to design a meaningful record of business activities. In this post, we are going to show you six ways to make sense of your small business financial statements.

Create an Accurate Income Statement

We already mentioned the three elements of a financial statement, so let’s open the list with the first component. We are talking about income statements, also known as the profit and loss statement.

This is a major feature because it reveals the profit gained and all of your expenses in a given timeframe. For instance, you could be creating a quarterly or annual income statement.

The income statement helps you and your clients to understand the nominal value of your small-sized business simply by comparing the revenue with the sum of expenses that took place in the same period.

Mind the Balance Sheet

Although very important, income statements cannot compare to balance sheets. The second item on our list is the real indicator of professional success, so you have to pay special attention to it. Bearing this in mind, it’s not a surprise to see clients and investors asking for this document in particular.

Unlike income statements, balance sheets reveal the current situation of your finances. The document applies to the specific date, thus showing the company’s situation in terms of liquidity and stability. A balance sheet should pinpoint three features:

  • Business assets: This includes everything your organization owns.
  • Liabilities: It reveals everything your organization owes.
  • Owner’s equity: This one allows you to see what’s left for the owner once you’ve nullified all of the liabilities.

Don’t Forget a Cash Flow Statement

The third component of a financial statement comes in the form of a cash flow statement. This is another very important feature because 60% of failed small and medium enterprises cite cash flow issues as the main reason.

For instance, your sales results might be flourishing, but you could still be struggling with delayed payments and the way cash flows into your business. In this case, you could be spending more money than you can afford due to the underperforming cash flow cycle.

You can analyze cash flow whenever you want and craft anything from annual do daily cash flow statements.

Make a Revenue Forecast

So far you’ve seen the essentials of creating a financial statement, but we must add three more elements to the equation. The first one is called a revenue forecast and it represents a critical report if you want to take a glimpse into the future of your small business.

To put it simply, the revenue forecast is the evaluation of the profit and loss in the next year or any other period in the future. If you make a realistic estimation, you can make additional plans related to marketing investments, sales strategies, operational costs such as salaries, and so on.

If you don’t want to enter the following year blindfolded, then making the revenue forecast is the only way to go.

Conduct an ROI Analysis

Too many small businesses are not able to calculate return on investments (ROI), especially in the field of sales and marketing. According to the report, only 50% of marketers believe their organization can correctly calculate ROI.

If you want to keep the business profitable in the long run, you have to be clever enough to measure performance on a regular basis.

The idea is simple – you just need to divide the outcome/benefit of your investment with the actual cost of the same investment. If you get in return more than you paid for in the first place, then you can consider the investment to be worthwhile.

Hire a Professional to Make Financial Statements

The last tip on our list is clear and direct – if you find the abovementioned tasks too difficult, then you should hire a professional to do it on your behalf. A lot of entrepreneurs hate to admit it, but the truth is they cannot handle financial reporting single-handedly.

If you are one of these small business owners, we strongly recommend you to stop experimenting and start taking things seriously. Hiring a professional accountant might cost you at first, but you won’t have to worry about possible mistakes that could have a devastating effect later on in your business.

Conclusion

Small-sized businesses are often struggling to get things done timely and efficiently. With too many duties and not too many workers, you can hardly find enough time to take care of financial statements and do it without making substantial errors in the process.

In this post, we discussed six ways to make sense of your small business financial statements. Can you do this job single-handedly? Do you have other useful tips to share with your peers? Feel free to write a comment – we would love to see your experiences with financial statements!

Guest Post: About the Author

Becky Holton is a journalist and a blogger at essay writing service australia. She is interested in education technologies,  assignment help and is always ready to support informative speaking at resume writing service. Follow her on Twitter.