How to Leverage Customer Reviews to Grow Your Small Business
You shouldn’t underestimate the importance of customer reviews to support and expand your business. The vast majority of consumers read reviews before making a purchase and use social media to help them decide. Customers who take the time to write reviews want to see them posted and discussed. Moreover, prospective customers want to read reviews. […]
How to Increase Your Visitor-to-Lead Conversion Rate
Website traffic is an important metric that reflects the relevance, popularity, and engagement levels of your small business. More people on your site means that you’ve optimized your site very well with ample content and keyword implementation, technical specs, and other nuances that elevate your site’s ranking. It gives you a competitive edge, and it […]
Where Should You Spend Your Marketing Budget in 2020?
In general, small businesses allocate 7% to 12% of their gross revenues to marketing. This compares with the Small Business Administration’s suggestion of spending 7% to 8% on marketing. Of that amount, the total budgeted to digital marketing is expected to rise to 45% in 2020 compared to 42% in 2019. The biggest share of […]
How to Negotiate Rent on Commercial Spaces
When it comes to finding a lease there will be several things on your mind; location, size, affordability, and condition to name a few. But, when it comes to renting out commercial spaces the affordability factor becomes a much more important thing to consider. The fact of the matter is that you need to understand […]
Improve Your Business Credit with These 7 Steps
It can take a while for a small business to establish a credit rating and even longer to improve one. But make no mistake, your credit rating is an essential element when you seek credit or a loan. It also helps get you approved by landlords, suppliers, and vendors. Business credit scores are available from […]