Small Business Blog

A Resource for Small Businesses

Browse our blog posts, tips, and industry trends

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How Small Businesses Can Protect Their Employees in 2020

October 27, 2020

Unfortunately, there is no handbook to guide small businesses through the effects of COVID-19. All you know for sure is that you need to protect […]

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10 Social Media Engagement Tactics That Can Help You Grow Your Audience

August 25, 2020

Promoting your brand or business through social media is vital. But getting your content out through these channels is not what will get you sales. […]

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5 Technology Trends That Have Improved Employee Culture

August 20, 2020

Technology is currently what keeps the world going at the pace we have become accustomed to. As technology improves and new things are designed to […]

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Is it Better to Buy or Lease IT Equipment?

August 18, 2020

At some point in your entrepreneurial journey, you’ll reach a stage where you find yourself no longer able to keep up with the workload. So […]

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5 Common Money Mistakes and How to Fix Them

August 13, 2020

The coronavirus pandemic has burdened many small businesses. One of the ways a business survives the pandemic and looks beyond it is to manage its […]

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CRO and SEO: How to Combine Strategies for Your E-commerce Business

August 11, 2020

SEO (Search Engine Optimization) and CRO (Conversion Rate Optimization) do not compete but go together. SEO, CRO, and SEM are the tailwinds of running an […]

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Mid-Year Financial Checkup: 11 Tips

August 6, 2020

Usually, we at IOU Financial share financial checkup tips with our readers every half-year. In normal times, we would discuss the prudent steps you should […]

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Resources for Business Owners with Disabilities

August 4, 2020

In 2019, according to the U.S. Bureau of Labor Statistics, 19.3% of Americans with disabilities were employed, compared to 66.3% of those who did not […]

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7 Steps to Create a Content Marketing Strategy to Grow Your Small Business

July 30, 2020

Businesses thrive on smart and accurate marketing strategies. Without a good strategy, consumers will have no idea what to expect from your company. A marketing […]

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