Corporate social responsibility (CSR) is a strategy many small and mid-size business owners should embrace for two reasons: to help society and to help their own image. There are many causes you can choose to support, such as saving the rainforest, helping refugees, or contributing to a local boys & girls club. A source lists […]
How Corporate Social Responsibility Can Help Your Business Read More
Technology is meant to be a productivity enabler whatever industry it serves. The media and investment bankers are so keen on nicknames that they cannot help from creating neologisms to define new sectors or industries. A technology driven sector has to be named SOMETHING-TECH. Playing with words usually helps simplify complex concepts, until it just delivers
THE FINTECH PARADOX IN ONLINE BUSINESS LENDING Read More
Working in today’s world is not easy – the hours are getting longer, the responsibilities more intense and the push to cut costs are brutal. Many business owners find that they have more to do to stay afloat with less resources to hire staff, so all employees end up doing more with less – less
Low Corporate Morale? Five Ways to Boost Employee Engagement Read More
If you do not yet have a business website, you should make this a priority in 2017! Not showcasing your products or services online is likely hurting your company’s bottom line, as you are losing out on potential customers around the world that may not have the ability to walk into your physical location. What
Why Now is the Time to Move Online Read More
There are different types of leaders – micro and macro-managers. Micro-managers are akin to dictators, they want to be involved in every small decision, and do not provide their staff members with the ability to think for themselves. Macro-managers, on the other hand, lead a democratic team, encouraging their employees to make their own decisions,
Five Ways to Lead Independent Thinkers Read More
There is a question that should come across every small business owner who generates content for their customers: what good is putting out content that nobody sees or is interested in? Let us take this one! Putting out content no one sees or is interested in doesn’t do a company any good. It is a
Social Media Basics: 5 ways to Create Engaging Content for Your Customers Read More
Keeping up with the growing number of social media sites and trying to put your small businesses mark on the map can seem overwhelming. What platform does what?, How do I use each one?, and Aren’t they all the same? are most likely questions your business has asked when the word “social media marketing” comes
When operating a small business, how do you increase brand exposure to try and compete with the bigger, better-known companies? While large corporations and established business can have multi-million dollar advertising budgets, many small business owners cannot afford to spend 1 percent of that. However, one marketing tactic that any business owner can implement is
Is Email Marketing the Right Business Solution for You? Read More
As the new year momentum continues, it can be beneficial to review the core values of your business to see what you can amend and improve upon. Redefining your business core values to make them significant and actually mean something to your staff, partners, and customers can play a monumental role in the way your
How Redefining Your Core Values Can Benefit Your Business Read More
Offering employees perks is no new concept. Many companies offer great benefits, 401k options, and discounts on everyday purchases through employee rewards programs. For many companies offering perks to employees has been a major selling point when they aim to recruit some of the best talent. But what about offering employees the perk of unlimited
Is Offering Unlimited Paid Time Off Right for Your Company? A Top 5 Pro and Con Review Read More