Small businesses need to find their voice. Building a loyal audience and customer base around your brand has never been as important as it is today. In modern business, content marketing plays an essential role in promoting your company’s mission and vision and stats tell the tale. Content marketing is used by 86% of B2C […]
Small Business Owner’s Guide to Podcast Marketing Read More
Even if a company has a winning product, a top-notch customer service model and a team full of overachievers, it won’t go far if nobody knows about it. While the way we generate leads is rapidly evolving, the goal remains the same for small business entrepreneurs: to grow business without maxing out the budget. Thankfully,
8 Great Lead Generation Tactics for Your Small Business Read More
With billions of people logging into social media networks worldwide, by now every business owner must know the importance of having a brand presence on social media. In fact, 94% of all small businesses have at least one social media account. The frustrating factor for many small and medium-sized business owners is that between the
What Your Business MUST be Doing to Stand Out on Social Media Read More
Every small business owner knows building relationships is the best way to cultivate repeat customers. But how are you supposed to develop relationships with new customers when your only interaction is a short ecommerce sales cycle? Our advice will help you draw first-time customers to your online store and convince them to return to your small
How to Create Loyal Ecommerce Customers Through Relationship Building Read More
Marketing is an essential pursuit for all companies, creating brand awareness for new customers, generating leads and engaging existing customers to keep them loyal. There are numerous marketing strategies, channels and goals—depending on the needs of the company. Do you have a new product coming out? Did you just reach a significant milestone? Are you
Short-Term vs. Long-Term Marketing: How to Optimize Both Strategies Read More
Every business needs a strong business plan. Whether your motive is to attract potential investors or to have to a clear direction, your business plan is critical for your success. However, writing a business plan isn’t that easy. There are plenty of free online templates to help you out, but they don’t include all of
7 Things to Know When Writing Your Business Plan Read More
There are only so many hours available in the day, and many of us feel like it’s never enough to accomplish everything we have set out to. What’s even more frustrating are the co-workers that seem to have just as much responsibility as you do, but who manage to get everything done and leave it
Three Proven Ways to Prioritize Your Day for Maximum Efficiency Read More
Are you looking to secure a loan to grow your business? The numbers aren’t exactly encouraging when it comes to approval rates. Alternative lenders approve around 56 percent of small business loans, while traditional banks (who have less experience with non-collateralized loans) only approve around 27 percent. Despite these somewhat disheartening statistics, there are several
5 Keys to Qualifying for a Small Business Loan Read More
As an entrepreneur or small business owner, it’s important to make sure you’re covering all areas of business in the most effective way possible. While you’ll have different priorities at different times, your accounting department is just as important as your customer service department. Each cog is vital in running a smooth and effective machine.
The Best Tech Tools Entrepreneurs Recommend to Boost Business Productivity Read More
Spring is a time of rebirth and new beginnings, and it’s not just for nature or your closet. Your business can greatly benefit from a spring cleaning to clear out the old, and streamline the new. What tasks can you tackle that can help you run a more productive and profitable company? Below are some
Spring Cleaning for Your Business: Tackle These Tasks Read More