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Best Marketing Methods to Bring in New Salon Clients

For a salon to be successful, your calendar must be full of appointments. If you are just starting out, you must attract new clients so that your salon doesn’t operate without any customers. To grow an existing salon business, you need to maximize the amount of clients so you can hire more stylists to grow your profits. How do you attract new clientele to your salon? By utilizing the following proven marketing methods:

Utilize Local Social Media Groups

While some people will walk into a salon without knowing anything about it, most people want some kind of referral. In the past, we had to rely on our friends, family members and colleagues. In today’s world social media is king when it comes to referral sources.

As a salon is a brick-and-mortar business, you must concentrate on the individuals in close proximity to you, as they are your most obvious customers. Apps such as Nextdoor and local groups on Facebook are great resources to connect with your neighbors.

Stay on top of these groups – answer questions in which people may ask for services such as those your offer, or inquire about advertising opportunities on these groups.

Start a Referral Program

To motivate your current clients  to refer your salon to their network of friends, simply offer them a reward!

You can offer a special discount or a free service or product for any customer who brings in their friend! Reward top referrers with special prizes to encourage them to keep spreading the word.

Social media can also play a role in this strategy.  Ask your clients to post reviews, upload photos and recommend your business on their social media accounts.

Become an Influencer

Many small business owners turn to influencers, or individuals with large social media followings, to market their services. The problem is that strategy is typically expensive, and it doesn’t target your local audience.

Instead, spend your efforts to become an influencer yourself! Create a YouTube channel, start an Instagram account or open a Pinterest account to share your expertise in a given area—makeup, hair, nails or hair removal services.

With the right photos and videos and relevant advice, you can become an expert in your field and lead new customers to come to you instead of searching for them!

Get Involved in the Community

Another way to achieve brand recognition in your neighborhood is to get involved in your community. Sponsor a local school event, a charity or a little league team. Organize a park or beach cleanup event to do something good!

If you can get local media to cover the event, and create some posters or make T-shirts, that would be amazing advertising for your business.

It has been proven by a study that community involvement is something that customers keep in mind when choosing which business to support, and that it leads to “loyal customers and happier employees.”

Investing into marketing strategies to bring in new clients is never a bad idea. However, if you don’t have the financial means required, IOU Financial is ready to help. Contact us to learn how you can get qualified for a small business loan of up to $300,000 in just 24-48 hours!

Three Resources Your Salon Can be Using to Make Life Easier

Hair and nails salon owners know that time is of the essence when it comes to managing their business, which is why it is essential to stay on top of the latest resources that could be making your life easier. A large portion of the time spent managing a salon requires booking appointments, managing staff schedules and marketing to attract new clients. In this article, we will explore the latest resources to help you with these endeavours.

Booker

One of the most difficult and time-consuming tasks for a salon owner is managing employee schedules. Booker takes the pressure off this responsibility by eliminating the need to check in with your stylists and have miscommunications about schedules by automating the staff scheduling process.

You can input a weekly schedule for your staff which will remain constant throughout the year, or give them access to the system so they can update their schedule without your involvement. Your stylists can access their schedule from anywhere at anytime, knowing when they have appointments and whey they have time off.  

Schedulicity

If you are like the typical salon owner, your customers call you to schedule an appointment, you check the appointment book and/ or ask the individual stylists if they are available and write the appointment in. This system is antiquated and not foolproof; how many times have you written down the wrong contact information or name while you were in a hurry? How many clients forgot about their appointments altogether because you simply didn’t have the time to make reminder calls?

Imagine eliminating this entire process and saving yourself time to concentrate on something else. With Schedulicity, you can take yourself completely out of the equation of scheduling client appointments! Simply plan ahead by creating an online calendar based on your stylists’ availability and allow your customers to schedule their own appointments online!

Clients can utilize this calendar from a computer, smartphone or tablet, and can add their personal information as well as notes for the stylist. Plus, Schedulicity has the ability to send text reminders to your clients prior to their appointments, reducing cancellations.

DemandForce

DemandForce is a solution to attract new clients and keep your loyal customers coming back. It integrates with your current business management system to automate communication with your customers via voice, text, email or on social media.

DemandForce offers several features, such as providing the latest information about your business to local listings, such as Google, Bing, Citysearch, Yellowpages.com, etc. To help your customers find you, you won’t need to update your contact information or hours on each website anymore; all you will need to do is update it on the DemandForce site, sit back and let them do the work.

This tool will send automatic surveys to your customers after their appointments, letting them know you care about their feedback and providing you with a chance to correct a situation before you lose a client or get a bad review online. You have the ability to feature positive reviews on your site or on social media.

While some of these services are free, others have premium features which can streamline your operations and help your business. IOU Financial is committed to helping salon owners grow their business. We can offer a small business loan up to $300,000 in 24-48 hours. Contact us today!

How to Keep Your Clients Engaged With Your Hair Salon

While some hair salon owners have regular clientele, others struggle with maintaining customer loyalty as they are often seeing clients who come in once or twice and then never return. How can these small business owners promote loyalty and increase business? With customer engagement!

There are many reasons why a client may not return to your salon – they forgot about you, found a better price or a more convenient location. However, if you take the time to engage with your clientele, many are willing to drive a little further or pay a little more due to the fact that they are emotionally involved and have developed a relationship with you and your business.

How do you engage with clients? Small business owners are not like large chains and cannot designate millions of dollars to advertising and marketing budgets. However, there are ways that require little financial investment that work, such as:

Blogging

There are hundreds of blogs dedicated to hair online, and a hair stylist is the perfect person to contribute content to this topic. Blogging requires no initial investment, as there are websites such as Wix and WordPress offering free platforms for bloggers. To increase engagement, you can ask your existing clients to subscribe to your blog, which notifies them via email every time you create a new blog.

There are endless topics to write about for a hair blog, such as:

  • Latest hair styles
  • Hair coloring tips
  • Hair treatment options
  • Product recommendations
  • Styling advice

Keeping in regular communication with your clients through blogging will keep you fresh in their minds, and coming back to your business time and time again.

Tutorials

Another way to engage with your customers is through tutorials – either offering in store or online classes to give hair-related advice. Just as with blogging, tutorials can cover any hair-related topic; you will just need to secure a model willing to participate in advance. Consider showcasing how to:

  • Do a french braid
  • Trim your bangs
  • Curl your hair
  • Give yourself the perfect blowout
  • Use specific products for your clients’ desired styles.

If you establish weekly workshops in your salon where you provide styling tips and advertise that with a poster in your store and leaflets around your neighborhood, you will not only promote loyalty with your current customers, but will attract new clientele as well.

If you also share the tutorials on your blog, you could reach customers who were not able to attend your workshop in person. Plus, you can use that content in your online advertising campaigns and social media postings to increase your outreach even further.

Utilize Social Media

Social media is a the perfect tool to connect with current and potential clients without a big ad budget. Websites such as Facebook, Pinterest and Instagram allow you to post photos, videos, and text to market your brand and engage with users.

One caveat is that there is a lot of competition on social media, therefore, salon owners need to be creative about capturing the audience’s attention. Knowing the demographics of your clientele – gender, age group, location, and styling preferences – can help you create relevant posts to engage your target audience.

In addition to normal postings, social media sites allow business owners to pay to advertise and promote their posts on their platforms. For example, Facebook lets salon owners create a daily budget for ads, and then target them to audience based on your specifications.

With a little extra effort and a small budget, hair salons can make a big difference in their client engagement within their salons, and easily create loyal customers that will come in for more than their normal scheduled haircuts.
If you want to engage with your existing clients and attract a larger customer base, but need financial help in doing so, contact IOU Financial. We support small businesses with affordable loans of up to $150,000 in under 24 hours!