- Utilize social media, such as Facebook, Pinterest and Instagram to share photos of your work and advertise any specials.
- Have “pop up sales” and offer discount prices on hair treatments or merchandise (hair shampoos and creams) for a few days. Announce the sale on social media, on your salon’s website and on the outside of your salon. Individuals are incentivized by good deals, and may make time for a hair appointment to save money even if they weren’t planning for it.
- Word of mouth can be the best advertising; create a referral program where you reward your existing clients for bringing in new business. You can offer a free blow dry with a paid haircut or a discount on the next treatment for any customer who brings in a friend.
- Diversify your services by offering classes. You can teach people how to braid hair, how to give themselves the perfect blow-out, or how to curl hair with their straightener.
- Take stock of inventory to determine what new items you need to order to prepare for the busy season.
- Clean out your stock room to make everything easy to find.
- Evaluate the condition of your salon and consider making improvements to improve the space, such as adding more sinks for hair washes or a larger waiting area.
- Don’t just focus on the inside of your salon; find ways to improve operations online as well. Contact an online marketing professional to discuss marketing campaigns that can help you reach a wider audience. You may need to redesign your website or invest money into advertising to boost sales.
