Privacy policy.

Effective Date: January 14, 2026

Introduction. IOU Central Inc. (“IOU Financial”, the “Company”, “our”, “us” or “we”), a subsidiary of IOU Financial Inc., takes steps intended to meet privacy principles and requirements under applicable privacy legislation with respect to personal information. Personal information is information about an identifiable individual, as more particularly described under applicable privacy legislation. This Privacy Policy describes how IOU Financial collects and uses the personal information you provide, or provided on your behalf, or which may be generated or collected when you interact with our website IOUFinancial.com. It also describes the choices available to you regarding the use of, your access to, and how to update and correct your personal information. Does not apply to information about our employees or to information that is not personal information.

Personal and Business Information We Collect. IOU Financial and its agents and representatives collect personal information about you from various sources (including, without limitation, from credit reporting agencies, creditors, and businesses and financial institutions with which you have had a financial relationship). Personal information we collect includes, without limitation:

• your name, address, e-mail address, Internet Protocol address, telephone number, date of birth, and other contact information;
• your business name, address, tax id number, business inception date, business bank statements (and data about your banking transactions), telephone number and address;
• financial information, such as your bank name and your bank account number, personal and business credit bureau reports, payment behavior, and other reports concerning your credit history and experience;
• other financial or personal information about you, such as your percent ownership in the business, your liabilities, and your financial condition;
• your social security number;
• your identity through an acceptable form of government-issued identification;
• we may collect data through a third party site inspection vendor, or social media sites or services.
• information about any previous loan applications you may have previously applied for (directly or on your behalf), and any previous IOU Financial loan payment history;
• such other information we may collect with your consent or as permitted or required by applicable law; and
• personal information about you given to us by others and personal information about others provided by you;
• background information of the personal guarantors of the business and/or business itself.

Use of Personal Information. We generally use personal information for the following purposes:

• to process loan transactions;
• to verify your identity in connection with our user registration process;
• to manage and administer your account with IOU Financial;
• to facilitate the transactional process between financial institutions
• to compile and analyze information to better understand our customers
• to determine your risk grade, interest expense rate, term and maximum loan amount;
• to set up auto payment deductions as may be required by our loan agreements
• to produce data analytics and reports containing summaries of data and general information that we may share with business partners.
• to prevent fraud, identity theft or illegal activities;
• to maintain our business records for reasonable periods and to generally manage and administer our business;
• to resolve disputes and to enforce our loan agreements;
• to compare information for accuracy and verify it with third parties; and
• to meet legal, regulatory, insurance, audit, processing and security requirements imposed on us, which may include establishing and verifying your identity and checking your identity against money laundering, terrorist financing or similar watch lists established by regulatory agencies or similar bodies in the United States and/or Canada.

We may also use your personal information in other manners with your consent or as permitted or required by applicable law.

In certain situations, IOU Financial may be required to disclose personal or business data and other information we collect in response to lawful requests by public authorities. We reserve the right to disclose your personal information as required by law, such as to comply with a judicial proceeding, court order, or legal process served on our Web site when we believe that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

Disclosure of Your Personal Information. We may disclose your personal information to our affiliates for internal audit, management, billing or administrative purposes. In addition, we may disclose your personal information in the following circumstances:

Service Providers. We may disclose personal information to outside agents, representatives and service providers (including affiliates of IOU Financial acting in this capacity) that perform services on our behalf, such as website systems operators, credit reporting agencies, banks and collection agencies, live chat, law firms or otherwise to collect, use, disclose, store or process personal information on our behalf for the purposes described in this Privacy Policy. We take reasonable steps to ensure that personal information we disclose to these outside agents, representatives and service providers is protected and not used or further disclosed for purposes other than as directed by us or as required by applicable law.

Legal, Regulatory, Etc. We may disclose your personal or business information as necessary to meet applicable legal, regulatory, industry self-regulatory, insurance, audit and security requirements and obligations, including as required by our outside agents, representatives and service providers.

Business Transactions. Personal information may be used by us and disclosed to third parties in connection with certain business transactions, including, without limitation, in connection with a proposed or actual financing of IOU Financial or a sale, assignment or other disposal of all or part of our business or assets. In that case, personal information may be disclosed to third parties for the purpose of, among others, evaluating and consummating the proposed transaction, or fulfilling reporting, due diligence, inspection or audit requirements or obligations to those parties. Assignees or successors of IOU Financial or any part of our business or assets may use and disclose your personal information for similar purposes as those described in this Privacy Policy. You will be notified via a notice on our website of any change in ownership, uses of your personal information, and choices you may have regarding your personal information.

General. We may otherwise disclose your personal information in ways that are described in this privacy policy and with your consent or as permitted or required by applicable law.

The Internet and Our Website. We operate and control our website at IOU Financial.

Tracking Technologies. We and our partners, affiliates, or analytics or service providers, use technologies such as cookies, beacons, tags, and scripts, to analyze trends, administer the website, tracking users’ movements around the website, and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual and aggregated basis.

We may use “cookie” files to enhance the use of our website and the loan marketplace for our registered users and other users. A “cookie” is a small text file placed on a computer’s hard drive by our web page server in order to recognize that a user has previously visited our website and to apply the configuration preferences that the user has chosen. Other than the information provided by a user, cookie files do not contain information that can be used to identify an individual user. You can disable cookies using your Internet browser’s settings and you should consult your browser’s help function for information on how to disable cookies. Please note that if you disable cookies, certain features of our website may not function properly. We do not require anyone to accept cookies in order to use our website or the loan marketplace.

The use of cookies by our tracking utility company and service providers is not covered by our privacy policy. We do not have access or control over these cookies. Our tracking utility company and service providers use session ID cookies to make it easier for you to view your business address and provide us with usage tracking for the platform.

We and Third parties with whom we partner to provide certain features on our website or to display advertising based upon your web browsing activity use HTML5 to collect and store information. Various browsers may offer their own management tools for removing HTML5.

We partner with a third party to either display advertising on our website or to manage our advertising on other sites. Our third party partner may use technologies such as cookies to gather information about your activities on this website and other sites in order to provide you advertising based upon your browsing activities and interests.

As is true of most websites, we gather certain information automatically and store it in log files. This information may include Internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data.

We may combine this automatically collected log information with other information we collect about you. We do this to improve services we offer you, analytics, and site functionality.

E-mail Policy. Once you complete our user registration and your IOU Financial account is created, we will use your e-mail address as one method to contact you regarding your IOU Financial account. We may also contact you at any telephone number, or physical or electronic address to collect and may include SMS messages (including text messages), calls using prerecorded messages or artificial voice, and calls and messages delivered using auto telephone dialing system or an automatic texting system. Automated messages may be played when the telephone is answered, whether by you or someone else. In the event that an agent or representative calls, he or she may also leave a message on your answering machine, voice mail, or send one via text. In order to provide consistent and high-quality registered user service and support, we may store any correspondence with you in a file specific to you. Furthermore, we will use your e-mail address to provide you with e-mail updates regarding changes. We do send communications periodically to inform you of the status of transactions or events related to your IOU Financial account and your use of our website.

No Third-Party Marketers. We do not sell, rent or trade your personal information to third parties or marketing firms for their promotional purposes. Some of these communications are required in connection with transactions you are considering or have concluded through the IOU Financial website. Receiving emails from our website is part of our service. If you no longer wish to receive these emails, you may opt out of them by unsubscribing or by contacting Customer Service.

Security. We take reasonable steps to protect your personal information using physical, electronic or procedural security measures appropriate to the sensitivity of the information in our custody or control, which may include secure web pages, encryption, password intrusion detection systems and firewalls as described below. If you have any questions about the security of your personal information, you can contact us at Contact us.

Secure Web Pages. All of the pages on our website that ask for your personal information are transferred to your browser through HTTPS, a secure server communications protocol. You can verify this encryption by checking for the key (Netscape) or lock (Internet Explorer) icon on your browser. If your browser’s security feature has been turned on, a pop up box will notify you when you enter a secure page.

Encryption. When you send your personal information to us, it is protected by SSL (Secure Sockets Layer) Technology. SSL does not allow anyone to read your personal information. When you transmit your information to us, SSL encrypts it (translates the data into a string of gibberish characters) and only we can decode the encryption.

Firewall Protection. Your financial information is encrypted and backed up every day. In the unlikely event that our website is “hacked” your data will remain secure.

Password Protection. To retrieve information about your status as a registered user on the loan marketplace and your transactions, you are required to enter both a password and your username.

It is good practice to select a password for your IOU Financial account that is a unique combination of letters (upper and lower case), numbers and symbols. Your password should not be predictable or easy to guess. A good practice is to change your password periodically, such as every 90 days.

These safeguards are used to protect against loss or theft, as well as unauthorized access, disclosure, copying, use or modification of your personal information. In addition to the security features we have implemented in our systems, the security of your personal information relies on you safeguarding your password. Accordingly, you may not share your password with anyone.

Our authorized employees, agents and parties to a contract of work or services with us who require access to your personal information in order to fulfill their job requirements or contracts will have access to your personal information.

Data Retention. We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Note Regarding Children Under 18. Users of our website and loan marketplace must be U.S. residents that are 18 years of age or older. Additional requirements apply to registered users. Our website is not intended for children under 13 years of age. No one under age 13 may provide any information to or on our website. We do not knowingly collect personal information from children under 13.

Helpful Tips on Protecting Your Personal Information. Set forth below are several tips intended to help you protect your personal information:

Password Protection. It is a good practice to select a password for your IOU Financial account that is a unique combination of letters, numbers and symbols. Your password should not be predictable or easy to guess. A good practice is to change your password periodically, such as every 90 days.

Identity Theft. If you think your identity has been stolen, contact all three credit-reporting agencies listed below to put a fraud alert on your credit report:

• TransUnion (www.transunion.com)
  • Phone: 1-800-680-7289
  • E-mail: fvad@transunion.com
  • Mail: TransUnion P.O. Box 6790 Fullerton, CA 92834
• Equifax (www.equifax.com)
  • Phone: 1-888-766-0008
  • E-mail: fraudalerts@equifax.com
  • Mail: Equifax Credit Information Services, Inc P.O. Box 740241 Atlanta, GA 30374
• Experian (www.experian.com)
  • Phone: 1-888-397-3742

After you contact all three credit-reporting agencies, you should check your credit report again in 30 to 60 days for any new signs of identity theft or records that still need to be removed. You should also file a police report with your local enforcement agency. A police report is helpful when dealing with creditors as you challenge inquiries to your credit report or accounts opened fraudulently in your name. You should also keep records of all actions you have taken and letters you have written regarding your identity theft.

Customer Testimonials/Comments/Reviews. We post customer testimonials/comments/reviews on our website which may contain personal information. We do obtain the customer’s consent via email prior to posting the testimonial to post their name along with the testimonial. To request removal of your personal information from Testimonials or comments please contact us via our Contact Us page.

Blogs/Discussion Forums. If you use a bulletin board, chat room, blog or forum on this Web site, you should be aware that any personal information you submit there can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the personal information you choose to submit in these forums. To request removal of your personal information from our blog or community forum, contact us via our Contact Us page. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

Links to Third Party Websites. Our website includes links to other websites whose privacy practices may differ from those of IOU Financial Inc. If you submit personal information to any of those websites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any website you visit.

Social Media Widgets. Our website includes Social Media Features, such as the Facebook Like button, and Widgets, such as the Share This button or interactive mini-programs that run on our website. These Features may collect your Internet protocol address, which page you are visiting on our website, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our website. Your interactions with these Features are governed by the privacy policy of the company providing it.

Financial Institutions. IOU Financial uses Plaid Inc. (“Plaid”) to gather your data from financial institutions. By using the Service, you grant IOU Financial the right, power, and authority to act on your behalf to access and transmit your personal and financial information from your relevant financial institution. You agree to your personal and financial information being transferred, stored, and processed by Plaid in accordance with the Plaid End User Privacy Policy.

Changes in this Privacy Policy. We may update this privacy policy to reflect changes to our information practices and post any changes we make on our website.

If you have questions or complaints regarding our privacy policy or practices, please contact us at Contact Us or by mail at 600 TownPark Lane, Suite 100 Kennesaw, GA 30144.

For California Customers. We will not disclose your non-public personal information with our non-affiliates unless we have your authorized consent or as provided by California law. We limit our sharing of your personal information with our affiliates under California law applicable to us.