With billions of people logging into social media networks worldwide, by now every business owner must know the importance of having a brand presence on social media. In fact, 94% of all small businesses have at least one social media account. The frustrating factor for many small and medium-sized business owners is that between the short attention span of online users and the competition in your niche segment, it is extremely difficult to engage with your target audience.
Giving up hope is not an option; however utilizing strategies to stand out on social media is imperative. Read on to find out what you must be doing to stand out on social media.
Hire an Influencer
If your company does not have a large online following, you can acquire new leads by paying someone who has a relationship with thousands or millions of people online. This process involves paying an influencer, such as an actor or actress or a YouTube or Instagram celebrity to promote your business on their page or your page.
Businesses with smaller budgets may not be able to afford hiring a true celebrity, but the good news is that “mid-level influencers like bloggers…{can} drive 16 times more engagement than paid media and ‘mega influencers’,” according to a source.
Interact with your Audience
For most people, social media is an abyss where they like and share images and leave comments with no response. If you want to set your company apart from your competition, take the time to interact with your audience.
If you foster communication by asking questions and requesting feedback, you will make your followers feel appreciated and important. Having the ability to contact the owner of the company and ask questions and recommendations about the products or services offered will generate more leads and increase your profits.
Put a Face to your Name
All humans are looking for a connection, and it’s very difficult to connect with a business. Therefore, putting your face to the your company name will present the human side of your brand to your followers.
Sharing your story, your troubles and tribulations and your ultimate success can create a story for your audience and foster engagement. This will set you apart from many other companies that are just on social media to promote their offerings.
Use Images
Images are the clear winners of social media content because they’re easily digested, break up word related content and are easier to remember. Utilizing high-resolution images with bright and interesting colors will definitely stand out in the sea of social media content.
Consider creating a theme or a color palette to create images that tell a certain story and are easier to associate with your brand, thus making them easier spot and harder to forget.
To create maximum exposure for your social media presence, it can help to pay for advertising and marketing. IOU Financial is ready to partner with you to make this dream a reality. Contact us to find out how we can approve you for a small business loan this week. Visit www.ioufinancial.com
