The holiday season is the perfect time for businesses to attract new clientele and connect with existing customers. With buyers scouring for Christmas presents, many stores experience a significant surge in sales. Service-oriented companies, such as gyms and beauty salons, report an influx of new customers around January, when people make New Year’s resolutions to get in shape or become better versions of themselves. All in all, the holidays are a great time to market your services to potential customers by utilizing the following four proven strategies:
Charitable Giving
Thanksgiving and Christmas are popular times for donations to local shelters, philanthropic organizations and community events. Companies can combine doing a good deed with a marketing advantage by making a donation to a charity or sponsoring a local soup kitchen event.
Allowing the community to associate your company’s name with giving creates a positive view of your brand, encouraging them to shop with you during the following year.
Holiday Cards
Everyone loves getting a holiday card from a friend or family member, but there is no rule that holiday cards can’t be sent from businesses. Realtors are already aware of this strategy, sending holiday cards to potential and past clients to increase loyalty and foster customer relationships.
Sending holiday cards to your existing roster of clients and surrounding residents creates an emotional connection between you and your customers, which has been proven to increase brand loyalty and increase sales.
Keep in mind that your customers may celebrate different religious holidays, so sending a generic holiday card rather than one specific for Christmas may be more advantageous to avoid offending anyone.
Utilize Holiday-Themed SEO
Search engine optimization (SEO) should always be a priority in your marketing campaign. The holidays are a great time to re-evaluate your target keywords and add holiday-themed alternatives to help potential clients find you.
Keywords such as “holiday gifts,” “unique Christmas presents,” “ugly sweaters” and “corporate holiday gifts” trend around the end of the year. Utilize these keywords in your pay-per-click (PPC) Google campaigns and in the content of your website and blogs to capitalize on seasonal searches.
Holiday Events
People love to attend holiday events where they feel jolly and get in the spirit of the holiday season. This is the perfect time for businesses to open their doors, encouraging new clients to learn more about them and regular clients to feel appreciated.
Consider hosting an annual holiday party for your top customers to wine and dine them and help them feel valued by your company. You can also host a holiday open house at a salon, store or restaurant attracting families with a visit and photos with Santa and his elves, free cookie decorating events and carolling.
Whatever event you plan for your business, focus on using that time to help visitors connect with your company, learn more about your products and services and create an emotional connection with your brand.
The holiday season can be a strenuous time for business owners as it calls for a lot of expenses. IOU Financial is committed to helping you during this and any other time with an affordable business loan. Get instant pre-approval and funding in as little as 24-48 hours!
