Younger Target Audience
- Sour Patch Kids: The candy company made headlines on Snapchat when they posted snaps of harmless pranks they would conduct in public. Candy and pranks are perfect attention grabbers for the younger generation, which is how the brand connected with them.
- Taco Bell: While Taco Bell has a variety of customers, it utilized Snapchat’s storytelling feature to share new products, and even give dating tips!
- Amazon: This world-known giant posts exclusive deals just for Snapchat members, and made a killing on black Friday with this strategy!
