Unfortunately, there is no handbook to guide small businesses through the effects of COVID-19. All you know for sure is that you need to protect your business and employees at all costs. Employees play an essential role in small businesses, so an important step is to make them feel safe, healthy, and secure, which can […]
How Small Businesses Can Protect Their Employees in 2020 Read More
Promoting your brand or business through social media is vital. But getting your content out through these channels is not what will get you sales. The key to a successful social media campaign lies in engagement. With an engaged following, it is easy to spread the word about your campaigns, new products and services, and
10 Social Media Engagement Tactics That Can Help You Grow Your Audience Read More
Technology is currently what keeps the world going at the pace we have become accustomed to. As technology improves and new things are designed to make life easier, more jobs are both opened up and replaced. This has a huge effect on small businesses and employees. These new, growing pieces of technology have created whole
5 Technology Trends That Have Improved Employee Culture Read More
At some point in your entrepreneurial journey, you’ll reach a stage where you find yourself no longer able to keep up with the workload. So you decide to hire some in house staff. This means securing office space and the various IT equipment needed to get things running. A problem that many face is that
Is it Better to Buy or Lease IT Equipment? Read More
The coronavirus pandemic has burdened many small businesses. One of the ways a business survives the pandemic and looks beyond it is to manage its money prudently. That means being aware of money mistakes and avoiding them, or at least fixing them fast. Here are some of the most common money mistakes and ways to
5 Common Money Mistakes and How to Fix Them Read More
SEO (Search Engine Optimization) and CRO (Conversion Rate Optimization) do not compete but go together. SEO, CRO, and SEM are the tailwinds of running an online eCommerce business SEO is a tactic employed to gain more traffic to your website. It includes features like keyword research, creating engaging and relevant content, which relates to what
CRO and SEO: How to Combine Strategies for Your E-commerce Business Read More
Usually, we at IOU Financial share financial checkup tips with our readers every half-year. In normal times, we would discuss the prudent steps you should consider to increase revenues and cut costs. Then, along came Covid-19. So, this installment is dedicated to ways for small businesses to survive the pandemic in the second half of
Mid-Year Financial Checkup: 11 Tips Read More
In 2019, according to the U.S. Bureau of Labor Statistics, 19.3% of Americans with disabilities were employed, compared to 66.3% of those who did not have a disability. Those with disabilities were also much more likely to own their own business compared to those without disabilities. Why would someone with a disability want to own
Resources for Business Owners with Disabilities Read More
Businesses thrive on smart and accurate marketing strategies. Without a good strategy, consumers will have no idea what to expect from your company. A marketing strategy will enable your company to reach your target audience and let them know that you are a viable option. This is the best way to get attention for your
7 Steps to Create a Content Marketing Strategy to Grow Your Small Business Read More
In a world where customers need and want to communicate with their favorite brands on a daily basis, having a strong customer service team is paramount. It doesn’t matter if you’re running a seasonal business or a year-round venture, or if you have aspirations to stay a small company in your local market or expand
5 Tips to Make Your Small Business Customer Service Stand Out Read More