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Should Your Body Shop Offer an Independent Lifetime Warranty?

As an owner of an auto body shop, you may be wondering how you can give your business a competitive advantage. Every city across the USA has a multitude of body shops, so what can you do to set your business apart from others? A proven strategy for many owners has been offering clients an independent lifetime warranty on some products and services. Read on to figure out what you can cover with your warranty and how it can benefit your business.

What is an Independent Lifetime Warranty?

While some auto part manufacturers provide limited warranties, you can offer your customers an independent lifetime warranty on some parts and repairs. While you may not be able to offer warranties on items such as engines or tires, you can offer to cover repairs on fit, finish, functionality and overall quality. You can cover items such as body work or paint jobs, mechanical repair, parts and OEM (original equipment manufacturer) parts.

Why Should You Offer Independent Lifetime Warranties?

As a small business owner, it may be difficult to manage costs as it is, and offering any kind of free work may seem like an unneeded expense. However, there are benefits to this incentive, such as:

Setting You Apart from the Competition

Many people shop around before committing to getting their car fixed or serviced at a body shop. They not only look for the most affordable price, but perks not offered anywhere else. You may not be able to beat the cheapest price in town, but you will be able to justify your cost by the fact that you stand behind your work!

Letting potential customers know that they don’t need to worry about bad service or faulty parts will set you apart from the competition and give new customers the faith to give you a try.

Repeat Customers

Another benefit of offering an independent lifetime warranty for your body shop customers is the promise they will keep coming back. A client may have chipped the paint on their car and came back to you for a free touch up, but chances are they may also require an oil change or a tune up at that time.

The promise of your guarantee will keep your clients coming back to your shop, where they likely will spend more money on additional work. This will lead to customer loyalty and more revenue for your business.

Word of Mouth Referrals

Individuals typically find body shops in two ways: through their insurance company or by referrals. Word of mouth referrals are incredibly important for small businesses, and offering an independent lifetime warranty is reason enough for your customers to share that information with their friends, family members and colleagues. This is not a common incentive for small body shops, and it is enough to impress your customers to recommend your business to others, growing your customer base!

If you are looking for effective ways to grow your auto body shop, you may benefit from a small business loan. Let IOU Financial help! Call us today to inquire about our fast and easy loans of up to $300,000.

 

 

5 Ways Auto-Body Shops Can Attract and Retain New Customers

Auto body repair shops are in strong and steady demand. However, attracting new customers to your local auto shop can at times feel like a losing battle when there is other shop competition. Here are five ways auto-body shops can attract and retain new customers, and you can implement many of them right away.

 

  1. Coupons & Package Deals

People like deals. Even if the deal is a small deal, people search for the best value for the price. By offering new or existing customers a simple and clear coupon you increase the chances that they will come in the door.  You could also offer a flat rate off an oil change or a discounted bundle such as a free car wash with service, and you will often attract new customers just based on the deal. Once they are in the door you can then use other methods (see our blog about loyalty programs) to retain them.

 

  1. Clear, Upfront Pricing

When people look for auto repairs they want to know how much they should prepare to pay, even in the worst of situations. Some local auto repair shops lose customers when the price of a tune up is M.I.A. and other services are simply listed as “call for quote.” People’s behavior suggest they will leave your ad, website, or phone call if the price is not shared clearly and upfront. Do not shy away from listing the cost of services out of fear it will scare customers away. Be honest with your pricing.

 

  1. Market Correctly

Marketing correctly is often overlooked or underestimated. Simply posting an ad online that says “We Have Great Services” does not speak to the customer who is looking. By having a clear, creative, and strong call to action in their marketing, local auto service dealers can increase their traffic almost immediately. Create clear campaigns, offer newsletter sign ups and discounts, and encourage word of mouth perks to generate steady traffic.

 

  1. Get Social

Whether it is social media or social events, being visible in a variety of mediums will draw attention to your auto body shop. Post deals, news, services, even testimonials on a social media page and encourage people to share. If there is a community event, try sponsoring a prize booth, participate in a raffle, or even hold a demonstration booth to educate the community. By being visible you can stand out from the crowd of auto repair shops servicing your community’s vehicles.

 

  1. Brand Yourself Correctly

Your shop may have the best deals, service technicians, and tools. But if nobody knows your name or your name is hard to remember, you may be forgotten in the crowd of other shops. If this is the situation you find yourself in, focus on re-branding your name or strengthening your existing brand. By having a trustworthy name and brand, you will attract a range of customers who look for the name just as much as the services offered.

 

Attracting new customers to any local auto repair shop can feel like a daunting task. With the help of these simple ways to attract new customers the process can be less daunting and more profitable so you can focus on creating and servicing long-term customers.

 

If money is the only thing holding you back from kick starting your new marketing campaign or re-inventing your brand, call IOU Financial. We offer affordable working capital for auto-body shops that are looking to grow their customer base or take advantage of new opportunities.