This is the first in a series of ZING survey results highlighting the challenges and growth opportunities for Small Businesses during the global health pandemic. Survey responses represent the views of US Small Business owners that have survived the first wave of closures and were open for business in September 2020.
Highlight: 38.7% of Small Businesses have GROWN in 2020!

- 23.1% of survey respondents reported a “significant negative impact” on their business;
- 38.2% reported “not much difference” in their business;
- 38.7% of survey respondents have “found opportunities to grow” despite, or many because of, the pandemic.
Other highlights from ZING’s Small Business survey:
- 38.7% have grown their business since the beginning of the pandemic;
- 15.4% have expanded their business hours to meet increased demand;
- 46.2% believe that the worst is now behind us;
- 69.1% plan to invest in their business to prepare for a recovery.
- Full survey results (PDF)







