10 Trade Show Marketing Tips for Small Businesses

Get to Know the Event Before You Go—

Invest in a Custom Display Kit—

Write a Special Sales Script—

Where Possible, Make it Interactive—

Send out a Digital Blast Beforehand—

Provide Sneak Peeks to Hype the Crowd—

Develop Incentives and Advertise Them—

Make Something “Share-Worthy”—

Draw Attention with Games and Chill Spots—

Host an Event or Presentation—

Catering to the Right Crowd — 

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