For a salon to be successful, your calendar must be full of appointments. If you are just starting out, you must attract new clients so that your salon doesn’t operate without any customers. To grow an existing salon business, you need to maximize the amount of clients so you can hire more stylists to grow your profits. How do you attract new clientele to your salon? By utilizing the following proven marketing methods:
Utilize Local Social Media Groups
While some people will walk into a salon without knowing anything about it, most people want some kind of referral. In the past, we had to rely on our friends, family members and colleagues. In today’s world social media is king when it comes to referral sources.
As a salon is a brick-and-mortar business, you must concentrate on the individuals in close proximity to you, as they are your most obvious customers. Apps such as Nextdoor and local groups on Facebook are great resources to connect with your neighbors.
Stay on top of these groups – answer questions in which people may ask for services such as those your offer, or inquire about advertising opportunities on these groups.
Start a Referral Program
To motivate your current clients to refer your salon to their network of friends, simply offer them a reward!
You can offer a special discount or a free service or product for any customer who brings in their friend! Reward top referrers with special prizes to encourage them to keep spreading the word.
Social media can also play a role in this strategy. Ask your clients to post reviews, upload photos and recommend your business on their social media accounts.
Become an Influencer
Many small business owners turn to influencers, or individuals with large social media followings, to market their services. The problem is that strategy is typically expensive, and it doesn’t target your local audience.
Instead, spend your efforts to become an influencer yourself! Create a YouTube channel, start an Instagram account or open a Pinterest account to share your expertise in a given area—makeup, hair, nails or hair removal services.
With the right photos and videos and relevant advice, you can become an expert in your field and lead new customers to come to you instead of searching for them!
Get Involved in the Community
Another way to achieve brand recognition in your neighborhood is to get involved in your community. Sponsor a local school event, a charity or a little league team. Organize a park or beach cleanup event to do something good!
If you can get local media to cover the event, and create some posters or make T-shirts, that would be amazing advertising for your business.
It has been proven by a study that community involvement is something that customers keep in mind when choosing which business to support, and that it leads to “loyal customers and happier employees.”
Investing into marketing strategies to bring in new clients is never a bad idea. However, if you don’t have the financial means required, IOU Financial is ready to help. Contact us to learn how you can get qualified for a small business loan of up to $300,000 in just 24-48 hours!