6 Ways to Know What Your Patients Think of Your Practice

We all have been told that it doesn’t matter what others think of us, and it should only matter what we think and know about ourselves. While this is good advice, when people are your bread and butter, knowing what they think of your business is important. In the healthcare field, what your customers are thinking could be the difference between success and failure. In this post we will reveal 6 ways to find out what your patients think of your practice. Let’s get started!

Ask them

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It may seem obvious, but have you asked your patients what they think? By simply asking, whether it is in general discussion, by way of online survey, or even in-office forms, knowing how your patients feel is important. Some may not be willing to share in person, but would be open to completing a survey while they wait to see you! Asking your patients directly what they think of your practice is a great way to see how they feel and what they like or do or do not like.

Ask others

Another way to know what your patients are thinking is asking what others have heard about your practice. Do your patients tell their friends they enjoy your service? Do other providers get back to you and share the feedback your referral patient brought to their office appointment? Patients are probably sharing their thoughts with others about your practice. It may even be most accurate to hear what patients think of your practice.

Follow their actions

Do your patients bring in referrals for you? Do they tell you that they shared the amazing care you delivered with their friends and family? Are they sitting in your  waiting room or are your seats empty? What your patients do can be very telling of what they think. If they are sharing your card, telling you about the referrals they may have made for you, or even asking feedback on their loved one’s care may mean they trust and value your perspective.

Compare the numbers

Numbers are not everything, but they can be a sign of your success. Looking at your number of patients over time is a helpful way to decipher what your customers think about your business. With so many healthcare practices out there, options are pretty endless. If your numbers are on a steady decline, and it is not linked to remarkable healthy outcomes, it may be your patients indicating to you that things are not going as well as you think. Compare numbers over time to see if patterns exist and if there are ways to identify places to improve upon.

Website reviews 

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Another key area for your customers to leave feedback in online.If your practice is listed on social media sites and review pages, seeing what the feedback says can be a big help in gauging your patients’ overall perception. Online reviews are usually a very honest depiction of a customer’s experience. Take an Internet stroll and see what is out there!

Check the seats

Are they warm? If your chairs are empty, filled with late cancellations and no-shows, it may be singling a lack of respect for you and your practice. By having chairs with rear-ends in them, patients who call ahead and keep appointments can signal a high degree of respect of your services.

Understanding what people are thinking about your practice can help you make decisions to keep that positive energy going or make some course corrections. One cannot really know what people think about your practice without looking at the various ways people express those options. By following the various methods to assess what your patients think of your practice, you can rest easier knowing you are meeting their needs. If there is room for improvement, you will be better equipped to fix whatever is keeping you from receiving the coveted “best provider out there” title.

Tips to Make Your Dental Office Remodel a Success

Being a dentist involves more than medical expertise – you also need to have business savvy when you’re faced with key decisions, such as when to invest in new equipment and remodel your office. A dental office remodel can be expensive and disruptive in the short term, but it can give your practice the technology and layout it needs to keep both your staff and customers happy. To make the most of your redesign, you’ll want to take into account the impacts of your timing and the overall design. dentist

Timing is Everything

An article in the professional journal Dental Economics gives some insights into which seasons make the most sense for major business changes like a remodel. The data suggests that May and September are the slowest months for dentistry, whereas business peaks in August, October, November and April. If you were planning to temporarily close your office in order to modernize and refurbish it, the early summer would impact the fewest patients.

Envisioning the Final Product

Wells Fargo bank published a thoughtful article about dental office trends that points out the importance of making the office look professional without appearing unapproachable. Two key design concepts stand out: using all of your office’s square footage to its fullest potential and sticking to classic design principles.

The article also suggests the following design guidelines:

  • Never let treatment zones be on public display.
  • Lay out your business area so the receptionist can easily swivel to greet patients and then swivel back away from them to take care of other tasks. This way, transactions and conversations with patients who are checking out can be kept private and separate from the waiting area.
  • Plan for a space where patients can discuss fees with your staff privately.
  • Break rooms and private offices should be isolated from the practice’s patient-activity areas.
  • All treatment rooms should have identical equipment and similar layouts to avoid staff having favorite rooms.
  • Make sure you budget for and lay out all the technology you need in the treatment areas for patient education, practice management, treatment co-diagnosis and even entertainment.
  • Leave some room for expansion over time.
  • Choose a classic, timeless color scheme. Reserve bold colors for walls and other paintable surfaces.
  • Use quality, durable finish materials for countertops and cabinetry. It might be a little more expensive up front but will last over the life of the current office design.
  • Work with your interior decorator to plan inexpensive seasonal updates so you can keep your décor fresh over the next 10 years.

Financing Your Project

A key component to project success is lining up the right kind of financing. A small business loan is from the right lender can mean the difference between staying on schedule or delays that impact your bottom line.  Online lenders like IOU Financial offer quick turnaround and flexibility that a traditional bank loan can’t match. Want to figure out your costs for financing your dental office remodel? Visit our loan calculator to learn about our financing and how to make sure you qualify for a loan.

 

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