Entries by Kaitlyn Hammond

4 Traits You Need in an Employee for Top Notch Content Creation

Content creators are extremely valuable because they are the link that connects your business to your target audience. Content is anything that can be used to describe your company, such as text, website content, email marketing, blogs, press releases, videos and images. This helps people understand what your company is all about, learn about your […]

How to Get Customers to Engage With Business Text Messaging

Engaging with customers is necessary to promote customer loyalty, increase sales and fight the competition. Keeping an open line of communication between your customers and your brand is important, but what is the best way to do so? There are so many different ways to promote engagement—from online ads, social media presence, content creation and […]

Are You Forgetting the Offline Marketing of Your Online Business?

So, you’re running an online business or an e-commerce shop, and there’s no need to advertise your business offline? Wrong! You should be jumping at every opportunity to promote your products and services and drive offline traffic using both innovative and conventional methods. Here are a couple of ideas on how to do that. Local […]

9 Tips to Create an Engaging Email Marketing Campaign

Email campaigns are so popular and thoroughly analyzed that it seems impossible to add something new or improve the process. However, things are changing and evolving so rapidly that even email marketing keeps advancing year after year. Every once in a while, industry leaders and clever marketers come up with something fresh and exciting. There […]