Entries by Kaitlyn Hammond

How to Improve Business Culture: The Top 5 Practices Small Businesses Can Start Doing to Develop Their Company’s Unique Culture

The concept of Business Culture for many companies tends to draw up more questions than solutions. What is our culture? How do we set our business culture? In any business, the style or model of business operations in a company is determined to be that company’s “culture.” It’s this culture that is vital to a […]

How to Create a Personalized Customer Experience in Your Store

It’s not surprising news that brick and mortar locations around the country are in trouble, with many closing doors because they are failing to attract and keep customers. Retail owners should not despair, however, and focus on creating a plan to attain brand loyalty and increase sales. The best way to achieve this goal is […]

The Importance of Using Storytelling in Your Marketing Efforts

Who doesn’t love listening to a good story? Storytelling has been helping brands around the globe connect with their customers and increase brand loyalty. An essential part of content marketing, storytelling is a useful technique that helps business owners craft their message to their clients in the most engaging way to capture their attention and […]

Are you Using your Social Media Platforms Effectively?

There are innumerable benefits of using social media to promote a business online, such as communicating with your target audience, increasing brand exposure, and increasing inbound traffic to your website. The problem is that many business owners encounter don’t know how to use social media effectively. To create the best strategy for your business needs, […]