Entries by Kaitlyn Hammond

6 Ways to Make Sense of Your Small Business Financial Statements

Running a small business usually means doing many different things simultaneously. As a solo entrepreneur, you are probably dealing with everything from sales to marketing, but the majority of business owners consider financial tasks to be the most difficult. After all, this is exactly why only 50% of companies survive their fifth year in business. […]

Modern Tools for the Modern Small Business

Digital technology is the driving force of change in today’s small business landscape. Compared to even a few years ago, SMBs have become wholly integrated with technology, with an overwhelming 92% of small businesses using cloud-powered technology in some capacity. Compared to larger competitors, which have more time, energy and resources to research the latest […]

Secret Ingredients to Successfully Manage Your Business Finances

Managing finances requires constant vigilance. Many aspiring entrepreneurs are almost solely devoted to making the products they love or developing the big ideas they have come up with. One of the biggest mistakes people make is thinking it’s all about the products and services they offer. With a mindset like that, an entrepreneur may feel […]

Amp Up Your “About Us” Page to Help Your Customers Get to Know You Better

A potential customer for your small business is likely to check out your About Us page before deciding to buy. It’s not surprising that customers want to know who they will be patronizing. Sometimes it’s simple curiosity, sometimes it’s a search for particular capability, experience, or expertise. Unfortunately, too many websites have About Us pages […]

6 Unknown Facebook Features Your Business is Missing

Facebook is absolutely massive in the advertising and marketing webspace. So much so that the number of features other platforms have dull in comparison to those offered by Facebook itself. The downside, of course, is that even experienced marketers are bound to find themselves missing out on features that could make all the difference. Facebook […]