Focus on a Limited Amount of Platforms
General Tips for Getting Better Results from Social Media
- Be consistent – The only way to build a loyal fan base is to be consistent in your marketing efforts. Posting a few times per week will keep your customers engaged with your business and aware of the latest happenings in your restaurant.
- Time your posts – You may only have time to post after work, but by then most of your customers may be busy with other tasks. Evaluate when your posts get the most likes, comments and shares, and plan to post during those times so your content will get maximum views.
- Create contests – Social media is a great way to get free referrals and advertising from your followers. To encourage them to share your posts with their network, create contests that will reward those who repost or retweet your posts with a free dinner!
