Include the Person’s Name
- Amy, Start Off the Fall Season with a Fresh New Hairdo!
- Paul-Find out How You Can Save 20% on Your Car Maintenance
- Learn How Restaurants Such as Cheesecake Factory Increased Sales With 3 Easy Steps
Establish the Value of Your Offer
Utilize the Four U’s Approach
- Be Useful: How can your email improve the life of the reader, make something more affordable or easier?
- Be Ultra-specific: What exactly are you offering?
- Be Unique: How will you set yourself apart from the competition?
- Be Urgent: Why should they respond right now and not ignore the email?
