ATLANTA, GA — February 10, 2026 — IOU Financial today announced the launch of a refreshed brand identity, a fully redesigned website, and a new application experience that enables small business owners to receive pre-approvals in minutes, marking a significant milestone in the company’s continued evolution as a technology-driven small business lender.
The new brand introduces a modernized logo, updated visual language, and a streamlined digital experience designed to be clearer, more intuitive, and easier to navigate for both partners and borrowers. The redesigned website reflects IOU’s focus on transparency, simplicity, and usability, while better showcasing its products, values, and commitment to long-term partnerships.
As part of this launch, IOU is also introducing a new application experience designed to make accessing capital faster and easier for small business owners. The streamlined process enables customers to receive pre-approvals in just minutes, with no hard credit check required. By securely connecting their business bank accounts, applicants can complete the process quickly and confidently, removing friction while maintaining strong data security and transparency.
This refresh is more than a new look. It’s a reflection of who we are today and where we’re headed. Our new brand and website better represent IOU as a modern, forward-thinking lender that’s continually investing in smarter technology and better experiences for our partners and the small businesses they serve.
Robert Gloer, President and CEO of IOU
The rebrand is the first step in a broader digital transformation unfolding throughout 2026. Beginning with a refreshed visual identity and web experience, IOU will continue to roll out platform enhancements and advanced, technology-driven improvements in the months ahead. Through investments in smarter technology, including the latest AI and machine learning innovations, IOU is focused on simplifying access to capital and elevating both partner tools and borrower experiences.
Our brand should work as hard as our technology does. This new website and application create a stronger foundation for what’s coming next; from deeper platform capabilities to new features designed to support sustainable growth for our partners and borrowers alike.
Noel Hillman, EVP of Production at IOU
With its refreshed identity and modern digital presence, IOU is setting the stage for the next phase of innovation, signaling continued investment in technology, service, and long-term value across the small business lending ecosystem.
About IOU Financial
IOU Financial is a leading technology-enabled small business lender providing fast, transparent access to growth capital through a nationwide network of preferred broker partners. Powered by its proprietary lending platform, IOU seamlessly connects brokers, borrowers, and underwriters in real time—delivering an efficient, relationship-driven alternative to traditional banks. Since 2009, IOU has originated more than $1.9 billion in loans to support small business growth across the United States. IOU was named one of the Top Places to Work in Fintech for 2025 by American Banker. For more information, visit www.ioufinancial.com.
