What is Google Analytics?
- Improve marketing campaigns to make them more effective
- Improve website usability by tracking visitor patterns
- Learn the demographics of your target audience
- Learn which sources provide the best return on your investment
- Connect with your customers by creating valuable content
How Does Google Analytics Work?
- Sign up for a Google Analytics account here. You can also register using your Google+ account, if you have one.
- Set up a property, a website or app whose data you want to track here. You can add up to 50 properties under one account.
- Add the tracking ID code and/ or the JavaScript tracking-code snippet Google Analytics will provide you to the property to start tracking results. Use this for help in finding your codes, and install it on every single page of your website.
- Set up Site Search, which will track and report what users search for on your site.
- Configure user management by managing user permissions for your marketing, graphic designers and PR teams (if applicable). You can grant some of them access to simply view the data, while others can make changes affecting your account.
- Configure what Google Analytics tracks by focusing on where the audience clicks on your site; these can be links, videos, photos, etc.
- Set up goals to monitor if/ when your objectives are met. Goals will let you know when a purchase has been made, a newsletter signup has been received or a link has been clicked. Goals are crucial to evaluating the success of your campaigns.
