Savvy marketers know that, in 2019, video marketing simply must be a part of the strategy. To illustrate why that is, let’s take a look at a few stats: 93 percent of businesses say they’ve earned a new customer by posting a video on social media and 72 percent of users say they prefer video […]
10 Video Content Ideas That Work with Your Small Biz Budget Read More
Every business owner should have marketing at the forefront of their minds. This is imperative to connect with new customers and to encourage existing customers to remain loyal. The marketing landscaping is ever changing, and staying on top of this field is necessary to beat the competition and keep your brand relevant in your industry.
Small Biz Marketing in 2019: What to Avoid Read More
Instagram is an extremely popular social media network that over ⅛ of the world, or 7.7 billion people, is currently enjoying! It allows users to share their photos and videos, follow others and search for content based on keywords. While Instagram is not intended specifically for business use, such as LinkedIn, all of the biggest
How to Use Instagram Stories to Engage with Your Customers Read More
Small businesses need to find their voice. Building a loyal audience and customer base around your brand has never been as important as it is today. In modern business, content marketing plays an essential role in promoting your company’s mission and vision and stats tell the tale. Content marketing is used by 86% of B2C
Small Business Owner’s Guide to Podcast Marketing Read More
Even if a company has a winning product, a top-notch customer service model and a team full of overachievers, it won’t go far if nobody knows about it. While the way we generate leads is rapidly evolving, the goal remains the same for small business entrepreneurs: to grow business without maxing out the budget. Thankfully,
8 Great Lead Generation Tactics for Your Small Business Read More
With billions of people logging into social media networks worldwide, by now every business owner must know the importance of having a brand presence on social media. In fact, 94% of all small businesses have at least one social media account. The frustrating factor for many small and medium-sized business owners is that between the
What Your Business MUST be Doing to Stand Out on Social Media Read More
Marketing is an essential pursuit for all companies, creating brand awareness for new customers, generating leads and engaging existing customers to keep them loyal. There are numerous marketing strategies, channels and goals—depending on the needs of the company. Do you have a new product coming out? Did you just reach a significant milestone? Are you
Short-Term vs. Long-Term Marketing: How to Optimize Both Strategies Read More
Running a profitable business is everything but simple. A study shows that more than 540 thousand new companies are launched each month, but a staggering portion (50%) of small businesses fail within two years. It’s obviously not so easy to start a company and keep it productive in the long-term perspective, but what can you
Make Your Business More Efficient With These Stunning Tips Read More
If you want to get an edge over the competition, you need to utilize every tool you can get. Some tools push you forward, others don’t let you stagnate. An example of the latter is mobile optimization. Before it was a bonus if your website was optimized for mobile. Now, however, it’s practically expected. Customers
Designing Mobile Websites for Voice Search & Why Is It Important? Read More
As a business owner, your priorities should not only be to make a sale, but to create a loyal customer from a one-time shopper. These days, offering a quality and innovative product or service is no longer enough to stay competitive in your niche. One of the biggest factors that separate successful companies from those
Four Ways you can Boost Social Engagement for Your Business Read More