Today, with the huge number of small businesses coming up every day, all small business owners are looking for ways to stand out. Although no one can predict what the future of businesses holds, no one wants to fall under those businesses that fail after a few months of operating. In this internet era, no one […]
Advanced Marketing Tools for Small Businesses Read More
Your business requires marketing material to connect with potential customers. This can involve a website, social media presence, brochures, coupons and advertisements. There are two types of content that marketing requires—visual and written. While photos and videos are a given when it comes to the visual way of presenting your business, infographics are also relevant.
How to Create Infographics for My Business Read More
IGTV (for Instagram TV) is the new Instagram video app that supports vertical-format video on smartphones and desktops. You can post videos of up to 10 minutes in length, although creators with large audiences can post videos up to 60 minutes long. Instagram, a part of Facebook, is now set to compete directly with YouTube,
Should My Business Be Using IGTV? Read More
Having a website for your brand is a wonderful thing, especially if you are focused on working globally. You can use it to interact with your users, sell your products and services, share content on your products, market your services, share reviews etc. It became a norm in the business world. Benefits of having a
9 Mistakes You Could Be Making On Your Website That Can Ruin Your Business Read More
If you’re a small business looking to get your message out to a large audience, email blasts aren’t always the most effective mode of communication. While you may think to yourself, I’ve put thought and effort into the perfect newsletter; who wouldn’t want that? The truth is, emails can become like unsolicited phone calls. Many
The Pros and Cons of Mass Messaging for Small Business Read More
The advent of the internet age has made competition for all businesses a bigger challenge than it ever was before. As customers are no longer constricted by time or distance, they’re able to purchase goods from around the world. Since it is difficult to compete by offering unique products or lower than average prices, business
Are you Monitoring Your Online Reputation? How to Get Started. Read More
Content has always been a very important component of inbound marketing, and now more so with Google’s algorithm that reward fresh, relevant content. Without good content, it is hard to drive visitors to your website or convert them into leads. Decide on your messaging strategy: Here are four questions to ask yourself about your website’s
How to Effectively Set Up Your Website to Collect New Leads Read More
Being the most prominent social media platform around the world, Facebook can’t be ignored when it comes to planning an advertising strategy for your small business. Two billion people around the world use this platform every month, which gives companies a large potential customer base to connect with. The benefits of creating Facebook ads is
Facebook Ads: The Basics for Small Biz Read More
To keep your company profitable and competitive, it is important to create a strong online presence. To accomplish this goal, a necessary tool is Google Adwords, a search marketing tool. Unless you’re an internet or marketing expert, this process may be confusing, which is why we are going to break down the basics of using
Google Adwords: The Basics for Small Biz Read More
Customer stories seem to be really powerful. Startups should be smart enough to take the fullest advantage of inspiring customer stories or customer experiences. We know that only a great product cannot spell success. For a startup to grow and succeed you would be requiring both great marketing and also, a great product. Startups usually
Ways to Utilize Customer Stories for Growing Your Startup Read More