Introduction According to the latest data, successful b2b marketers spend around 40 percent of their budget on content marketing. However, spending millions of dollars on content marketing won’t do you any good without a proper content marketing plan. Before you venture into promoting your business, there are a few tips we’d like to share with […]
Tips and Tricks to Write a Content Plan for Your Business Read More
SEO (search engine optimization) has dominated digital marketing in 2018 and will no doubt continue to do so in 2019. SEO is equally important for small businesses as it is for the world’s biggest brands. For small businesses with a local presence such as a physical storefront, or simply a customer base in a specific
Local SEO Tips For Small Businesses Read More
One of the most effective and affordable ways to get your business to show up in Google search results is by including content in your marketing strategy. When potential customers search for restaurants, hair salons or body shops, you want your company to come up on the first page of Google, otherwise you will have
Three Strategic Ways to Help Your Online Content Perform Better Read More
Small businesses nowadays have difficulty in keeping up with larger corporations for a number of reasons, which include inadequate experience of market dynamics. However, they have some quite interesting advantages that keep them afloat. The advent of SEO has partly levelled the playing ground in order to make small business more visible amid giant companies.
5 Reasons Why SEO is so Important for Small Business Read More
Nowadays, businesses are highly focusing on social media marketing. The right platforms help them to reach to a wider community at a lower budget. One of the most popular platforms is Facebook, which had 2.23 billion monthly active users from 2008 to 2018. So, small and big businessman target Facebook business pages as an integral
Facebook Trends for 2019 to Optimize Your Business Page Read More
Your restaurant may serve fabulous food at unbeatable prices, but it’s all for naught if no one knows about it. That’s why restaurant owners need to create a marketing plan and give it a budget big enough to be effective while not so big as to squander your money. The rule of thumb for restaurant
How Restaurant Owners Can Create an Effective Marketing Budget Read More
Starting a home-based business takes a lot of hard work, but for millions of Americans, it really pays off. More and more people are discovering the possibilities of being small business owners on their own terms as the nine-to-five workday increasingly becomes a thing of the past. Even large companies are hiring freelancers who can
Starting a Home-Based Business: What You Need to Know Read More
If there is one thing that business owners should know for certain, it’s that there’s no certainty in today’s world. Technological advances, shorter product life cycles, and shifting consumer demands create changes and surprises that business owners need to be ready for. A key part to growing and sustaining businesses today is social media. These
2019 Social Media Trends Businesses Need to Plan For Read More
Branding is a diligent and time-consuming process. You may hire an entire team to do it for you, but you’ll have to be involved in one way or another. As a business owner, you might be wondering: is there a way to make branding easier, so you can focus on the business itself? Let’s see.
How to Promote Your Brand and at the Same Time Do Nothing Read More
How do you turn a one time client into a repeat customer? This is the question every single business owner needs to ask themselves. Attracting a new client has a certain acquisition price attached to it—how much you spend on advertising and marketing to make a sale. However, successful businesses are the ones that figured
How Newsletters Can Help You Retain Customers Read More