small business marketing

Email Tips for a Successful Holiday Season

Time’s running out in the holiday season to execute your email marketing campaigns, so let’s get cracking. Typically, holiday sales account for 20% or more of annual retail sales. Not exploiting email during your most profitable quarter is like leaving money on the table. Here are some tips to extract maximum value from your holiday […]

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6 Unknown Facebook Features Your Business is Missing

Facebook is absolutely massive in the advertising and marketing webspace. So much so that the number of features other platforms have dull in comparison to those offered by Facebook itself. The downside, of course, is that even experienced marketers are bound to find themselves missing out on features that could make all the difference. Facebook

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Content Marketing Ideas for Small Business: The Ultimate Guide

Regardless of the size of your business, content marketing is an integral part of any company. Content marketing helps companies to develop their brand and create a robust online presence. Depending on your business goals, it can aid with growth, reach, and engagement. Content marketing is arguably the best marketing technique for your small business.

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5 Effective Ways to Increase Your Conversion Rate with Social Media

Facebook and Instagram are two of the top places consumers look to research and purchase items online. This is great news for businesses, but just being present on social media doesn’t guarantee a sale will come. Should you expand what you’re doing? Should you stay the course and hope things improve? If you aren’t seeing

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4 Social Media Marketing Failures & What You Can Learn from Them

With over two million businesses using Facebook for advertising, 50 million businesses using Facebook business pages and 93% of Pinterest users using Pinterest to make plans and purchase decisions, businesses whether small-scale or large-scale, B2B or B2C, local or international, etc. have little to no choice but to use social media marketing to try to

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12 Creative Marketing Ideas to Boost Your Business

A business without marketing is like a person without an identity. Without a proper strategy, the target audience cannot understand your mission, competitive advantages, and professional vision. Therefore, it’s not the issue of whether you should use marketing to boost your business, but rather how to do it most productively. There are literally thousands of

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Simplify Your Content Marketing Strategy with a One-Page Plan

The recent Content Marketing Institute release, a B2C content marketing report, took the attention of all content marketers. It’s an important annual study because it helps shed light on various aspects of content marketing that we’d otherwise be blind to. B2C marketers with a documented strategy were found to be more effective than those without

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Social Media Tricks That Can Bring a Fresh Breath to Your Business

Growing your small business through social media should not be that stressful. If you know which tools to leverage and you are equipped with ample knowledge of online marketing, especially social media marketing, it will be easier to attract prospects and gain customers. Social media is a huge platform where you can promote your business

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