Your website is the very first thing your visitors see, and it largely determines if your customers will stay on the site and make a purchase, or decide to leave. Keeping your website relevant and implementing the latest technological advances to make sure it’s innovative is an important investment in your online presence. There are […]
How to Tell if You Need a Website Redesign Read More
Nothing is more disheartening to owners than an empty store, a phone that doesn’t ring, or a website with few visitors. You know you could make sales if only more customers would visit. Well, don’t sulk, get creative. Here are a few ways to draw in more customers: Signage: A sandwich chalkboard in front of
Creative Ways to Attract Local Customers to Your Small Business Read More
When it comes to marketing, if you’re wondering how to make the most of the summer season, check out the following trends: Chatbots: Technology is neutral. Whether it’s used for good or evil is up to the user. Chatbots were notorious for planting fake news stories that sought to affect last year’s election. However, chatbots
Biggest Trends in Marketing for the Summer Read More
When it comes business websites, content is king. One of the most cost-effective ways for a small business to add useful content is through a blog. The more often you can post a relevant, authoritative blog, the more you’ll get out of it. Here are some pros and cons of including blogs on your website:
The Pros and Cons of Adding a Blog to Your Website Read More
A website with a live chat feature has several distinct advantages over competitor sites that don’t chat. The live chat platform allows you to talk real-time with an expert and to exchange files, documents, screen images, and other important information that facilitates quicker issue resolution. While your website might offer phone support, email and other
The Benefits of Having a Chat Feature on Your Website Read More
Small business owners usually work with small budgets, which is why anytime there is a free resource to help you grow or manage your business, you should jump on it! In this article, we will provide three resources that will help you create a website and share articles with your customers, customize a business plan
Free Resources Small Business Owners Should be Utilizing Read More
The internet contains millions of websites – how can you lead potential customers to yours? When individuals need to find a product or service, they search for it on Google, the most popular search engine in the world. If your business is not included on the first page of Google search results, it’s likely no
How Using Adwords Can Boost your Business Read More
If you are a business owner, you know the importance of an online presence for your company. Even if you don’t sell your products online, you need to create brand awareness through marketing and advertising to build a strong and positive reputation. Simply creating a website is not enough for this endeavour. To make your
Google Analytics: Everything You Need to Know to Track Your Traffic Read More
Every business owner knows that the way to successfully grow a business is to have a loyal customer base. The increasing competition in the global marketplace makes customer acquisition costs (aka the amount of money it takes to land a sale) higher than ever before. Plus these days, the cost of online and traditional marketing
Surefire Ways to Turn Potential Customers Into Loyal Customers Read More
A good marketing strategy can make or break a business. There have been startups that have succeeded simply because of their brilliant marketing ideas, and established brands that have failed due to marketing mistakes. Most small business owners don’t have the budget to hire marketing consultants that can advise them on the best way to
Top Marketing Mistakes You’re Making Right Now Read More