grow your business

5 Webinars for Small Business Owners

Small business owners and entrepreneurs know that they can never stop learning. Webinars are effective learning tools, whether its filling in knowledge gaps, learning the latest techniques, or networking with industry leaders. Good webinars are definitely worth your investment in time. You can find a wide range of topics available, including product development, selling and

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4 Social Media Marketing Failures & What You Can Learn from Them

With over two million businesses using Facebook for advertising, 50 million businesses using Facebook business pages and 93% of Pinterest users using Pinterest to make plans and purchase decisions, businesses whether small-scale or large-scale, B2B or B2C, local or international, etc. have little to no choice but to use social media marketing to try to

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12 Creative Marketing Ideas to Boost Your Business

A business without marketing is like a person without an identity. Without a proper strategy, the target audience cannot understand your mission, competitive advantages, and professional vision. Therefore, it’s not the issue of whether you should use marketing to boost your business, but rather how to do it most productively. There are literally thousands of

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9 Tips for Building Customer Retention and Customer Loyalty Through Relationships

Retaining loyal clients just makes business sense. Repeat clients spend more and are easier to convert than first-time shoppers. But building those relationships can be tricky, especially if you manage a lot of client accounts. Here are nine of our top tips for cultivating customer loyalty and retaining clients, from asking for feedback to apologizing

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Simplify Your Content Marketing Strategy with a One-Page Plan

The recent Content Marketing Institute release, a B2C content marketing report, took the attention of all content marketers. It’s an important annual study because it helps shed light on various aspects of content marketing that we’d otherwise be blind to. B2C marketers with a documented strategy were found to be more effective than those without

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