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Top Marketing Mistakes You’re Making Right Now

A good marketing strategy can make or break a business. There have been startups that have succeeded simply because of their brilliant marketing ideas, and established brands that have failed due to marketing mistakes. Most small business owners don’t have the budget to hire marketing consultants that can advise them on the best way to […]

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How to Successfully Capture Customer Reviews

The global market has led to increased competition for business owners. Nearly every service and product available today can be easily duplicated and offered at a lower price. While big brands can outcompete their rivals with million-dollar advertising campaigns, small business owners find themselves at a loss for how to promote their brand and stand

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The Importance of Using Storytelling in Your Marketing Efforts

Who doesn’t love listening to a good story? Storytelling has been helping brands around the globe connect with their customers and increase brand loyalty. An essential part of content marketing, storytelling is a useful technique that helps business owners craft their message to their clients in the most engaging way to capture their attention and

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Are you Using your Social Media Platforms Effectively?

There are innumerable benefits of using social media to promote a business online, such as communicating with your target audience, increasing brand exposure, and increasing inbound traffic to your website. The problem is that many business owners encounter don’t know how to use social media effectively. To create the best strategy for your business needs,

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Email Marketing Tips: How to Engage with Your Customers Successfully

Email is one of the most affordable and simplest way for business owners to communicate with their customers. One of the biggest problems of using email as a marketing tool is the inability to cut through the clutter of the multitude of other emails in customers’ inboxes. How do you get your readers to actually

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How to Successfully Market Your Small Business on a Tight Budget

Television ads, billboards, direct mailers — these are all common ways world-known companies market their products and services. However, if you don’t have thousands of dollars to invest into your marketing budget, how do you engage with your potential clients? Small business owners often find it difficult to stretch their tight budgets to effectively market

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