grow your business

How to Choose a Second Business Location: The Top Things to Consider When Considering an Expansion

Your small business is doing well very well… so well in fact that the idea of expanding to a second location has crossed your mind a time or two. Now that you are thinking about expanding, understanding how to choose a second location is key to continued business successes. But you are now asking yourself,

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How to Budget for Your Business Despite Your Irregular Cash Flow

Uncertainty is the name of the game for many small businesses. You might not know how your orders will flow next month, whether demand for your product or service will change, or whether you’ll be hit by some unanticipated expense. Your business might be highly seasonal or might depend on external factors beyond your control.

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Google Analytics: Everything You Need to Know to Track Your Traffic

If you are a business owner, you know the importance of an online presence for your company. Even if you don’t sell your products online, you need to create brand awareness through marketing and advertising to build a strong and positive reputation. Simply creating a website is not enough for this endeavour. To make your

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When Should I Hire a Virtual Assistant For My Small Business?

Your business is growing and that once small start up has turned into a solid, reputable, and stable small business. While you grow your business, you may also find yourself considering the idea of hiring a virtual assistant: someone to tackle the day-to-day scheduling of work tasks or business meetings, and handling administrative duties to

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How to Create a Personalized Customer Experience in Your Store

It’s not surprising news that brick and mortar locations around the country are in trouble, with many closing doors because they are failing to attract and keep customers. Retail owners should not despair, however, and focus on creating a plan to attain brand loyalty and increase sales. The best way to achieve this goal is

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Surefire Ways to Turn Potential Customers Into Loyal Customers

Every business owner knows that the way to successfully grow a business is to have a loyal customer base. The increasing competition in the global marketplace makes customer acquisition costs (aka the amount of money it takes to land a sale) higher than ever before. Plus these days, the cost of online and traditional marketing

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