In this day and age, most of us know the importance of going green. We recycle at home and have switched out plastic bags for sustainable totes when going to the grocery store. However, not as many green efforts are being made in retail businesses, even though it’s easier than ever to do so. There […]
Go Green! 5 Tips for Sustainably Responsible Retail Businesses Read More
When a valuable employee has moved on from your organization, or there is a need for additional manpower to handle growing responsibilities, management may want to fill that position as soon as possible. However, it is imperative to give this process the time it deserves in order to hire a candidate that would fit all
Are You Interviewing Wrong? Read More
The advent of the internet age has made competition for all businesses a bigger challenge than it ever was before. As customers are no longer constricted by time or distance, they’re able to purchase goods from around the world. Since it is difficult to compete by offering unique products or lower than average prices, business
Are you Monitoring Your Online Reputation? How to Get Started. Read More
A high business credit score will allow you to secure more financing for your business. Business credit scoring works almost like personal credit scoring—credit lenders will report business loans and repayment history to credit agencies, who will then calculate a business credit score. Because a good business credit score is essential for securing business loans,
Six Tips to Raise Your Business Credit Score Read More
Content has always been a very important component of inbound marketing, and now more so with Google’s algorithm that reward fresh, relevant content. Without good content, it is hard to drive visitors to your website or convert them into leads. Decide on your messaging strategy: Here are four questions to ask yourself about your website’s
How to Effectively Set Up Your Website to Collect New Leads Read More
Being the most prominent social media platform around the world, Facebook can’t be ignored when it comes to planning an advertising strategy for your small business. Two billion people around the world use this platform every month, which gives companies a large potential customer base to connect with. The benefits of creating Facebook ads is
Facebook Ads: The Basics for Small Biz Read More
To keep your company profitable and competitive, it is important to create a strong online presence. To accomplish this goal, a necessary tool is Google Adwords, a search marketing tool. Unless you’re an internet or marketing expert, this process may be confusing, which is why we are going to break down the basics of using
Google Adwords: The Basics for Small Biz Read More
Women in the U.S. are taking their careers more seriously than ever before as well as the necessary steps to become entrepreneurs. Since 2007, there are 45% more female-owned businesses—which currently employ 9 million people in this country. Although women have been making significant progress in the business world in recent years, it is still
3 Excellent Online Communities for Women Entrepreneurs Read More
You’ve put a ton of work into your online store and even started getting a decent amount of traffic to it. But, when it comes to sales, you aren’t meeting your goals. Does this sound like you? If so, don’t worry — Many online stores owners are facing the same problem. You need to optimize
How Can You Optimize Your eCommerce Store to Increase Sales? Read More
This is an exciting time to manage a business—technological advances and new opportunities due to increased globalization lead to greater profits, innovative business models and new customer bases. However, increased competition and higher demands from customers create new challenges for managers and business owners that leave some unsure as to what goals are right for
3 Must-Haves for Smooth Running Operations Read More