Entries by Kaitlyn Hammond

10 Social Media Engagement Tactics That Can Help You Grow Your Audience

Promoting your brand or business through social media is vital. But getting your content out through these channels is not what will get you sales. The key to a successful social media campaign lies in engagement. With an engaged following, it is easy to spread the word about your campaigns, new products and services, and […]

5 Common Money Mistakes and How to Fix Them

The coronavirus pandemic has burdened many small businesses. One of the ways a business survives the pandemic and looks beyond it is to manage its money prudently. That means being aware of money mistakes and avoiding them, or at least fixing them fast. Here are some of the most common money mistakes and ways to […]

CRO and SEO: How to Combine Strategies for Your E-commerce Business

SEO (Search Engine Optimization) and CRO (Conversion Rate Optimization) do not compete but go together. SEO, CRO, and SEM are the tailwinds of running an online eCommerce business SEO is a tactic employed to gain more traffic to your website. It includes features like keyword research, creating engaging and relevant content, which relates to what […]

Mid-Year Financial Checkup: 11 Tips

Usually, we at IOU Financial share financial checkup tips with our readers every half-year. In normal times, we would discuss the prudent steps you should consider to increase revenues and cut costs. Then, along came Covid-19. So, this installment is dedicated to ways for small businesses to survive the pandemic in the second half of […]