Entries by Kaitlyn Hammond

Retail Businesses: Improve Your Instagram with These Tips

Instagram is a leading video- and photo-sharing platform that belongs to Facebook. It includes many business-friendly features, including ads, analytics, business profiles, tagged products, purchase page links, shopping lists, support for e-commerce purchases, and more. Instagram is characterized by more engagement and less competition than other social media titans such as Twitter or Facebook. That […]

10 Ways to Get Traffic to Your Website

The buzz word for increasing sales and conversions for any website is traffic, traffic, traffic. As a small business owner, one of the most significant digital assets you have is your website. When it comes to driving quality traffic to your small business website, there is no one-size-fits-all approach. There is also no single set-it-and-forget-it tool that is capable […]

Business on a Budget: Smart Spending Tips for Business Owners

For new and experienced business owners, balancing income and expenditures is never as easy as it seems. There is a qualitative cost to every decision made, and extreme cost-saving measures can make it hard to attract employees. Spending too little on marketing can cause a business to become invisible to potential customers, too. Short-term profits […]

Finance 101 for Small Biz: Debt vs Equity

Small business owners trying to grow their businesses need sufficient capital (i.e., money) to pay for inventory, marketing, equipment, and other vendor-related items. But owners must also have enough capital to pay for operational expenses like rent, utilities, and labor. And let’s not forget about the owner’s salary or draw. After all, most owners rely […]

You Have A New Lead — What’s Next?

Leads are great, but only to the extent that you convert them to customers. It’s not rocket science, but you do need some smarts about motivating leads to purchase your goods or services. In this article, we’ll give you some tips on how to qualify and convert leads, thereby increasing your sales and growing your […]

4 Reasons Why You Should Hire a Tax Accountant for Small Business

Tax accountants do much more than only handle your tax return. They advise on legislation that could affect your business. They oversee and prepare your company’s tax compliance reports. And they give feedback about budgetary concerns. If you’re running a business without a tax accountant, you can probably already see why adding one to your […]