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10 Ways to Get Traffic to Your Website

The buzz word for increasing sales and conversions for any website is traffic, traffic, traffic. As a small business owner, one of the most significant digital assets you have is your website.

When it comes to driving quality traffic to your small business website, there is no one-size-fits-all approach. There is also no single set-it-and-forget-it tool that is capable of driving quality traffic to your site on auto-pilot.

You’ll need to combine a mix of different channels and approaches with the aim of driving the right visitors to your website, increasing conversions, engagement, and sales for your small business.

In today’s online business world, competition is cut-throat. The internet today has over 1.5 billion websites, and over 200 million are active. How can you generate the much-needed quality traffic to ensure that your small business stands out like the North Star?

As a small business owner, you may not have the big marketing budget to undertake expensive marketing campaigns and paid ads aimed at driving quality traffic to your website.

Are you looking for simple, budget-friendly, and highly effective ways to get more traffic to your small business website? Here are some guidelines you should consider.

Create quality content.

When it comes to generating the right traffic for your website, good quality content is sacrosanct. Content is indeed King, and it ranks as one of the top 5 factors for generating quality traffic to your website as outlined by Google.

You can use a mixture of short and long-form content, infographics, or video formats depending on the kind of audience or readers you are targeting with your content.

Your readers should also be able to share your content on various social media platforms easily. Including a share button in your content would be a great way to achieve that.

You can create top-quality content in various forms like;

  • Webinars
  • Whitepapers
  • Emails and Newsletters
  • Podcasts
  • Articles or Blog content
  • Videos
  • Infographics
  • eBooks, and many more.

Although you may not need to use all these formats, having a plethora of content formats at your disposal will help you to reach a wider audience. Good quality content is a great way to keep your visitors engaged.

Imbibe SEO best practices.

Making your website content friendly to search engines is a great way to drive quality traffic to your small business website. Make sure you leverage both off-page and on-page SEO to get the maximum benefits for your website. When it comes to maximizing SEO for your website, here are some must-haves you’ll need to consider;

  • Title tags: This is the unique title or clickable headline given to a particular web page on your website.
  • Meta Descriptions: This is a summary of about 155 characters that describes a particular web page.
  • Keywords: They are relevant words and phrases added to your online content to help improve rankings on search engines.
  • Image ALT tags: They are used to describe images on your website.

Optimizing your website with proper SEO practices is a great way to drive high-quality organic traffic to your site.

Use Hashtags.

Using hashtags in your posts on social media is a great way to extend your reach to a broader audience. When users search for products and services with your hashtags, you’ll get more quality traffic to your website.

Ensure your website is mobile-friendly.

There are lots of visitors who want to access your website through the use of their mobile phones, tablets, and other devices; you need to make sure that your website caters to their needs by ensuring that your website has a responsive design.

Research undertaken by Statista revealed that over 52% of website traffic was generated through mobile phones in 2018. Today, more and more users are accessing websites through their mobile devices; you don’t want to miss out on a large amount of traffic all because you do not have a mobile-friendly website.

To check the mobile-friendliness of your website, you can use this Google tool.

Use email marketing.

If you’re looking for a cost-effective way to drive quality, organic traffic to your website, then email marketing will quickly be your best friend. A lot of marketers today say that email marketing is dead, yet, it is still one of the most powerful tools to create awareness for your offer and drive a ton of traffic to your small business website.

Do you know that a staggering 72% of customers prefer to receive information about products and services through their emails? As a small business owner with a limited marketing budget, email marketing is a pocket-friendly approach you can use. If you are yet to take advantage of email marketing, you need to start building your email list now.

List Your Business on GMB, Bing Places, etc.

Creating and optimizing a free Google My Business (GMB) listing is a great way to drive traffic to your website. In fact, you can get as much as 7 times more visitors if your Google My Business listing is well optimized.

A lot of potential customers are looking for businesses daily on Google My Business and other online business directories such as Bing Places and Yelp. Make sure to link your website to these online business directories so that you can drive more traffic to your website and grow your business.

Leverage social video sites

Videos are valuable assets and great tools that can be used to attract new customers and keep your existing customers engaged. Thankfully, social video sites like YouTube or Vimeo are great platforms you can use to host your video content online.

When you create captivating and engaging video content, you can add your website address in the video description column on the social video site. This way, you’ll get traffic back to your website when visitors click on your website link.

Always make sure you post interesting, captivating, and informative video content online. Do not forget to include a call to action (CTA) so your audience can take a particular action.

Use Guest Blogging

Guest blogging is another way to increase traffic to your website. Guest post on reputable blogs in your niche; invite other prominent business owners in your niche to guest blog on your site. You can use both ways to drive blog traffic to your small business website.

You can post content on relevant blogs in the local language of your target audience with the help of online translation services like The Word Point and other brands. Guest blogging also portrays you as an industry leader in your niche.

Be Active on Social Media

The enormous role played by social media in driving traffic to websites of business owners and entrepreneurs cannot be over-emphasized. Your social media audience can quickly become visitors to your website when you share engaging content on your social media page from time to time.

As a small business owner, you should endeavor to maximize the use of top-performing social sites like Facebook, Twitter, Instagram, Pinterest, YouTube, Linkedin, etc. Being active on social media is also a cost-effective way for you to interact with your target audience and build a community of loyal customers.

A survey carried out by Campaign Monitor revealed that 69.6% of small business owners use Facebook to drive traffic to their website, while 48.3% and 47% of small business owners use Instagram and Twitter, respectively.

Build Backlinks

Create links on other reputable websites of industry influencers in your niche that points back to your site. This way, your business is exposed to a larger audience, and your website will reap the benefits in terms of quality traffic.

Moreover, when reputable websites link to your small business website, Google trusts your site more. Here are some link building strategies that you can use to kick start your link building campaign;

  • Ask your friends to refer to your website from theirs.
  • Have a working business relationship with other brands.
  • List your business on reputable and trustworthy online business directories such as Yelp, Thumbtack, Yellow Pages, Better Business Bureau, etc.
  • Post content on aggregator websites like Reddit, Popurls, AllTop, Feedly, etc.

Wrapping things up

Generating quality traffic to grow your small business website can seem like a hard nut to crack if you do not know how to go about it.

If you do not want your website to become a glorified business card, then you need to start using the tips mentioned above to ensure that your website gets the right amount of traffic.

One thing is certain; you need to find ways to grow your small business irrespective of the marketing budget available to you. You need to start seeing good returns from your small business website, and generating quality traffic is one way to ensure that this happens.

Guest Post: About the Author

Thomas Lore is a 23-year old translator. He is also a creative and diligent freelance blogger, who is always seeking for new ways to improve himself. Thomas is very versatile and he wants to reach the tops with his writing skills.

How Small Businesses Can Book Clients Through Social Media

Social media has become one of the go-to ways for businesses to connect with people, be they current or prospective clients. There are a number of reasons for this – advertising on social media can cost less than traditional advertising, and the biggest social media platforms have millions or billions of users. In order to fully appreciate the value of booking clientele through social media, it’s worth taking a deep dive into some statistics about the users of the major platforms.

The Statistics

Instagram has over a billion monthly active users and over half visit the site daily. 80% of those users follow at least one business page and 72% of users have purchased something they’ve seen on the platform. For those doing the math, that’s 720 million people who have purchased something they’ve seen on Instagram –  an enticing number for any business. Facebook (which owns Instagram) has over 2.3 billion monthly active users, 74% of whom visit the platform daily. That means a hefty percentage of the world’s population uses the platform every day, so if you have products you’re looking to ship to a global audience, Facebook is the place to be.

Twitter’s statistics are a little different. They look not only at daily active users but monetizable daily active users – in other words, the users who actually see ads (many people use ad-blocking software). There are 145 million such users every day. The company also reports that ad engagement is up and the cost for advertising is down.

Which of these platforms should you set up for online booking? Preferably, all of them, but that may require more resources than you’re willing to commit. Should that be the case, it’s important to understand where your customers are hanging out. You want to focus your efforts on the platforms that host the most users of your target demographic and you want to post during the hours those users are active – but we digress.

In order to book clients, you’ll need a business page on all of the platforms you want to use. Setting up these pages is fairly straightforward. For those who don’t have a business page, you can check out this handy guide that explains how to create a business page on Instagram, Facebook, LinkedIn, and Twitter.

How to Implement

With your business page set up, it’s time to start booking clients. The simplest way of doing this is to incorporate a link to a booking page on the business page of your main website. Each platform has a slightly different way of going about this. 

When using Twitter, you’ll log into your account, go to “Profile”, click “Edit my profile” then add the link to your booking page in the Web section. Simple!

Want to book clients on Facebook? You have a number of options: The most commonly used is going to your business page, clicking “Add a Button”, selecting “Book with you”, then “Book now”, then clicking “next”, then selecting “Link to Website” and adding your link. Recently, however, Facebook has added its own appointment booking software which you can use for free by clicking “Appointments on Facebook” and following the prompts.

How about booking clients on Instagram? The process is fairly straightforward: go to your business page, then edit profile, change your URL to your booking page, then change your Bio to something like “Click here to book!” (or a more exciting, emoji-filled call-to-action).

It’s worth noting here that there are many types of booking software available and they can save you a lot of time. Researching this software and finding the one that best suits your needs can drastically improve the efficiency of your business, especially if you find yourself suddenly flooded by a swell of social media requests. This software can automatically sync with your Google calendar, they can send you text message alerts, and they can even accept payments on behalf of your business. While their utility depends heavily on how much of your clientele books online, they can be incredibly useful.

Getting Clients to Book

Now that we’ve gone over the mechanisms of how to set up booking through social media, it’s worth taking a look into how to get clients to actually book. We could write whole manuscripts on the topic, but we’ll take a brief look now.

Consistency is key on Instagram and on other platforms. You’ll want to post at the same time of day, every day, at least once a day, in order to grow your following. Remember, every person who sees your profile sees your booking call-to-action, so each view is a prospective client. You’ll want to be careful not to oversaturate followers with posts, however, or they might unfollow you. Quality, not quantity, is key. This is especially true on visual platforms like Instagram; a couple of tweets in a single day doesn’t hurt as much as a barrage of image posts.

You’ll also need to learn how to use hashtags properly. In brief, you want to use hashtags that are common enough to be searched for, but uncommon enough that you’re not drowned out in a bunch of noise. You might also find value in following trends being set by the platforms’ power users. In essence, you’re looking to carve out a niche on the platform. There is a lot of room on most platforms to use multiple hashtags, so don’t be shy about using multivariate testing to see which ones have the most pull. 

Finally, you’ll want to make sure your call-to-action is eye-catching. Depending on what business you’re in, that could be something as simple as “Book Now” (seniors, for example, are often not looking for wacky call-to-actions). An amusement park, however, might have firework emojis and “Start your adventure here!” as a call-to-action. Know your industry and tailor all of your social media marketing appropriately. 

Guest Post: About the Author

Kiara is a natural organizer and she understands how important time and resource management are for small businesses. That’s why she is the perfect Content Manager for BookedIN – because BookedIN software is the perfect way to organize your business life. She enjoys spending her time reading and learning new things.”

SEO in 2020 — How to Rank as #1

SEO is in a dynamic phase right now, thanks in part to the evolution of Google’s ranking algorithms and in part to the move to optimize visual, voice, and Facebook Search channels. If you are a webmaster or a business owner (or both), now would be a good time to re-evaluate your SEO practices with an eye toward bringing them up to date. Here are a few areas to consider:

  1. Beneficial Purpose:

    Google now places a heavy emphasis on the beneficial purpose of a website during the ranking process. Pages should be user-centered to achieve their intended purposes. This includes sharing topical, personal, or social information, sharing various forms of media, expressing opinions, entertaining visitors, selling services and products, running a forum, and facilitating user interactions. Pages that seek to make money without helping users are now considered to be of low quality.

  2. YMYL Content:

    YMYL stands for “your money or your life.” Broadly, this is critical information that your website must get right. Specifically, inaccurate or deceptive YMYL content might affect a reader’s financial stability, safety, health, or happiness. Google now places greater scrutiny on the truthfulness of YMYL pages, including ones that cover news, legal issues, governmental developments, financial and medical advice, shopping information, and information on groups of people.

  3. EAT Factors

    EAT, or “expertise, authoritativeness, and trustworthiness,” was once the entire basis of page quality, but now is one of several factors. YMYL content must meet a higher EAT standard, demonstrating the credentials of experts and generally recognized authorities that are considered honest and accurate. EAT factors are of the highest importance on pages containing medical, scientific, financial, legal, and other information that supports decisions.

  4. Scaled Content:

    Important, high-quality information should be shared in a coordinated way, including long-form articles, press releases, videos, podcasts, multiple platforms, chatbots, and Google Actions. The trend is to develop original, expert content and then distributing it through multiple channels and media.

  5. Avoiding Staleness:

    You can help your ranking by updating old content, something that Google notices. For many websites, that means updating or archiving pages that are six months to two years old. Google will downgrade a page that loses relevance because the information is dated. You should update your content to include the latest links, statistics, and external resources. Also, you should regularly audit your pages for duplicate, conflicting, or sketchy content. There are audit tools (e.g., DeepCrawl, SreamingFrog, SEMRush, etc.) available to help you identify problem areas.

  6. Facebook Search:

    Paid social and paid search are increasingly intertwined. Is your Facebook search-ad strategy up to date? All brands can now place Facebook ads that automatically receive Automatic Placement support. That means your ads will appear in the Facebook Marketplace as well as primary search results. Your strategy should include using niche keywords targeting less saturated audiences.

  7. Sharpening Backlinks:

    Backlinking continues to be an important tactic to boost the credibility of websites. Your backlinks should target competitive keywords, especially in highly-competitive markets. These should be quality backlinks that promote specific marketing outlets, such as digital marketing platforms that serve similar audiences with high domain authority. By the way, these same considerations also apply to guest postings, encouraging long-term recurring contributions.

  8. Schema Use:

    The joint facility Schema.org provides websites with a structured data markups that major search engines interpret page information. You need Schema to provide snippets that serve as zero-click results on the search results page, a good strategy to keep searchers from traveling to another site to answer a question. Also, Schema supports voice-based queries such as those available through Google Assistant.

Conclusion

We’ve given you eight tips to help you improve your SEO practices in the new decade. Space limitations prevent us from exploring additional tips that you should check out on your own, including Accelerated Mobile Pages, page speed, Google Search Console, different language hreflang tags, and more. So saddle up, cowpokes, and git that SEO done – don’t let your competitors get the jump on you.

How Often Should You Update Your Website Content?

The answer to the question is one to three times per week. We can narrow that down further once we describe why it’s important to constantly update your website.

Benefits of Freshening Your Content

New content on your website accomplishes many good things, including:

  • SEO: Search engines are pretty smart. They like long articles with new, unique content written to high quality standards. A steady diet of new content increases visits from your friendly web crawler. The crawler updates its index of your site, which makes it easier for searchers to find you. You can increase the benefit by setting up internal links according to SEO best practices.
  • Social media: Every time you add content, you need to broadcast it to your social media channels so that the awaiting world has the benefit of your latest insights. This kind of promotion is critical to your success. New content is the fuel that keeps your social media fires burning.
  • Visitors: Your mission is to serve your visitors with useful, engaging content, written with punch and verve. Fresh content makes website visitors happy, especially if it is topical. But don’t overlook evergreen content offering authoritative information that never goes stale. It goes like this: Your new content raises your page rank so that you are more prominent in search results, giving you more visitors. Once they arrive and are impressed by your content, they may be willing to register, become prospects, and convert to customers. They may even recommend your website to others.
  • Competitors: All things being equal, a customer would probably be drawn to a website with fresh content than an equivalent one covered in cobwebs. So, adding content is a way to steal customers from your competitors and keeping your current customers happy. The same thinking applies to your customer support forum (you do have one, don’t you?). If you’ve let it sit for months or years, it’s an admission that your business is moribund, and customers shouldn’t expect support from you.
  • Links: When you have plenty of new, authoritative content, you increase the chances that other websites will link to yours. There is nothing that boosts your prominence more than becoming a target for external links. That’s one of the surest ways to get your listing on page one of search results.

What Constitutes Fresh Content?

Fresh content is unique content that is new to your website, not to the web. By unique, we mean that the all-knowing web crawling overlords don’t recognize your content as a copy of someone else’s. That’s a definite no-no — it can cause you to lose page ranking can even get you delisted from search engines. You can cover popular topics, but make sure you cover them in your own, unique way.

A word about quality. We’ve seen websites in which a business sacrificed quality for supposed SEO advantages. For example, someone has decided that you need to use many, many connective words at the start of sentences. Typically, these are adverbs like “typically.” It’s like salt in the bouillabaisse — too much ruins the soup. Be guided by well-formed, grammatical sentences. They can be short, but they should have perfect spelling and punctuation. Nouns and verbs must agree. Mixed tenses are not good, and never have been.

So, How Many Updates?

We’re assuming you run a small business, perhaps supporting an e-commerce store. What content can you add? A few things come to mind: Detailed product reviews, articles on how to use your offerings, product comparisons, and articles about your niche. That’s a lot of ground to cover, so you have plenty to write about. If that vaguely describes your business, we urge you to add fresh material one to two times per week. But remember, one high quality article is much better than two schlocky ones. If you need a writer, use Upwork or Fiverr to find a qualified freelancer who can give you the quantity and quality you need.

7 Top Online Communities for Small Businesses

As an entrepreneur, you can feel isolated at times and it helps to connect with like-minded people. Joining online communities offers you the opportunity to network with other entrepreneurs, some of whom have more experience than you.

You can not only get help with your questions but learn from others to avoid making the mistakes they made. You also have others with whom to celebrate your successes. You will find many people who are willing to share the trials and joys of running their small businesses. Here are some of the top online communities you could consider joining:

Start Up Nation

Start Up Nation is a free service for entrepreneurs. It provides you with everything you need to start your business, manage it and grow it. You can sign up for a free newsletter and receive free access to downloadable eBooks from the Startup Nation Business Builder series.

Find case studies, articles, videos and other sources of information to learn from. For example, read about how to use crowdfunding to get your startup through a rough patch.

You are able to network with members on a variety of community forums that encourage active group discussions where valuable advice and tips are shared. Interact on topics relating to small business, start-ups, entrepreneurship and more. Various business services such as copywriting, logo design, business consultation are also available.

Warrior Forum

Warrior Forum mainly covers internet marketing and provides you with a way to take your online business to the next level. The community consists of over a million marketers, making it one of the biggest internet marketing forums. The forums are free but you can pay a once-off fee to join a premium business forum.

The users on this forum are all about sharing stories and helping each other with their internet marketing and online business successes and failures.

According to Paul Raglan, a writer for bestessayservicereviews and academized reviews, the comments of seasoned marketers is on the of the best ways to avoid being scammed if you’re new to internet marketing.

The “war room” gives you access to some wellknown internet marketers. This site also contains social groups, blogs, and a marketplace where you can advertise relevant, highquality products. 

Small Business Brief

The Small Business Brief is a message board style forum. It is a place where small business entrepreneurs can ask questions, find help, share small business ideas and encourage others involved in small businesses. It offers advice about all the different aspects of operating a small business – especially online – including social media management, email marketing, pay-per-click advertising and link building.

Some of the hot topics discussed include how to generate leads from Facebook ads, suggestions for Keyword Planner tools and effective link acquiring strategies. You will also find common pre-written letters, templates and forms that help business owners to manage their small businesses.

The Small Business Bonfire

The Small Business Bonfire is free to join and gives you access to some amazing information and tools for small business owners. It is a collaborative community where you can get actionable tips through the small business blog and a weekly newsletter. Find content such as how small businesses can get the most out of mobile apps and much more.

There are numerous categories of information, like business growth, social media, business planning, productivity and digital marketing. You can get free small business downloads that include guides, templates, and worksheets. It is also possible to use some affordable marketing services on offer.

LinkedIn Groups

If you want to connect with other small business owners like yourself on LinkedIn, joining a LinkedIn group provides connections and resources, but there are so many of them that it can be hard to select one. These groups are a little different from typical message boards, but they offer opportunities to find answers, get advice and network.

Each group runs and operates autonomously – some are open to anyone and others are membership only and you need to be accepted by the group manager. A few popular groups are Small Business Marketing Network and Bright Ideas & Entrepreneurs.

Bright Ideas and Entrepreneurs is a popular group with many members, including small business owners, startup founders, angel investors and more. You can get some amazing business insights and share ideas.

Growth Hackers

GrowthHackers founder, Sean Ellis, was looking for a place where he could discuss customer bases and growing companies. He couldn’t find a community, so he built one and the thriving community now has over 150,000 users.

It has a Reddit-style homepage that features articles submitted by users and discussions. There are numerous growth studies and you will come across many growth marketing ideas. Users appreciate the quality of content and the chance to connect with industry experts. Despite the growth, the team has been able to keep the community value high.

Online Geniuses

If you are are interested in building your user-base, Online Geniuses is for you. Before Slack groups existed, Online Geniuses was a Skype community of internet marketers who talked about strategies and shared personal stores.

The community grew and founder, David Markovich, started looking for a different platform. It’s now hosted on Slack and receives dozens to hundreds of applications a day.

Online Genuises covers marketing advice, product discussions, growth strategies and much more. It’s a strong community with over 16,000 members and features prominent entrepreneurs in Ask Me Anything weekly sessions.

Conclusion

This is only a small sampling of top online communities – there are many more. Joining an online community offers you the chance to connect with like-minded individuals and feel less alone in your entrepreneurial journey. Of course, you can’t join all of these groups, you will have to select one or two that you believe are most suited for your purposes.

Spending some time networking, getting answers to questions and being exposed to more seasoned entrepreneurs can be extremely valuable – it may just give you what you need to take your small business to the next level.

Guest Post: About the Author

Becky Holton is a journalist and a blogger at Essay Services Reviews Club, MyAssignmentWriting. She is interested in education technologies, grademiners review and is always ready to support informative speaking at essay-writing service uk. Follow her on Twitter.

5 Tips and Tricks to Help You Sell Products on Amazon

When you are looking to grow your small business you may consider whether selling on Amazon is the right choice for you. Amazon has a trusted reputation as an online retailer and you can absolutely jump on the bandwagon of trust and benefit from their customer service experience by becoming a third party Amazon seller. 

When you are looking to find out how to drive your profits higher on Amazon there are many different things to take into consideration. But you can absolutely sell more online by following these 5 tricks that break down how you can best improve your chances to sell on Amazon.

1. Consider Using the Fulfilled By Amazon Service

One of the hardest parts of selling online is the fulfillment process. Fulfillment can be a real challenge of an e-commerce business. When you opt to become an FBA affiliate Amazon will then store your products in their warehouse and ship them to your customers. 

This means your customers can take advantage of their prime shipping benefits and Amazon will handle the return process and any refunds necessary. Amazon has a quality reputation for excellent customer service and you can opt right into that by becoming an FBA seller. 

You may think that the FBA market is saturated but it really isn’t. There are a lot of third-party sellers on Amazon today, but there are also more customers than ever before, making FBA the perfect choice for jumping into selling online and growing your small business. 

If you are concerned about the fees and whether you can turn a profit, there are many calculators online to help you make the right decision for your business like the amazon fba fee calculator from synccetric

Since Amazon will be taking care of the fulfillment process, you can spend your time and efforts gaining customers and finding new suppliers and items you may want to add to your online inventory. As your business finds more success, you can use your sales to rank higher and achieve even more sales going forward.

2. Be Certain Your SEO is Working For You

How often do you go on Amazon and browse, hoping to find something you need? It’s probably not very frequently as most people go in search of something specific they need or want. With that in mind, you need to be sure that potential customers are able to find your listing over others that may be similar. 

It should motivate you to learn that Amazon’s algorithm rewards sellers with higher rankings based on sales. You can generate more sales by increasing your search potential and the fastest way to do that is by adjusting your listing title. One additional keyword can make a difference in being found. 

Amazon has a standard 500 character limit on listing titles, but that doesn’t mean you should use every single one of those characters without putting thought into what you’re saying. Think like a consumer and what you would want to know as you’re searching. Do you mention the brand? If you aren’t mentioning the sizes and colors in your title you are doing yourself a disservice. 

There are many keyword tools available for you to make sure that your listing is as strong as possible. Remember that Amazon just wants items to sell, that is their business model and they don’t care who customers are buying from as long as it’s through Amazon. Their search engine is consistently updating and improving to help their customers find what they want. 

If you think you’ve done everything right and you’re still not getting the sales you’ve expected that can be really frustrating. But it gives you a great opportunity to ensure you have really optimized your listing. Check your keywords often and consider adding a new picture of your items from time to time.

3. Know the Rules

This may seem like a silly warning, but be sure that you’re following the rules and regulations that Amazon has set up for its third-party sellers. Amazon is quite strict and is not unwilling to suspend people who are not following their rules. Repeat offenders or even shut down permanently, which can be disastrous for your business. 

In fact, Amazon’s policy is that they can cancel you for any reason at any time with notice. But don’t depend on an email notification you may miss in order to keep your listings active. Take initiative and double-check all of your listings and your seller’s profile to be sure you are following the rules. 

Some of the most common reasons for being suspended are selling prohibited or inauthentic items. So make sure your inventory does not have any counterfeit products within it. Suspensions can even be triggered by a bad review claiming your item is a knock-off so make sure everything you sell is as advertised. 

If your account is associated with too much negative feedback, that can also be cause for Amazon to shut down your account. Never under any circumstances set up a new account if you’ve been suspended, that will result in being banned permanently. Remember you can’t sell your products if you don’t have a seller’s agreement so following the rules is only to your benefit.

4. Try Offering A Sale

One great way to gain more sales on Amazon is to offer a sale or a promotion. Consumers love to believe they are getting a bargain, so help them choose your listing by giving them one. Many third-party sellers list their items with a crossed-out retail price and then the price at which they are selling the item for. 

That is absolutely a great way to drum up some business, but not every seller offers coupons or promotions. Spend some time playing around with your numbers to see how you can price items and pair them together to entice customers while still meeting your preferred profit margin. 

Whether it’s a “Buy 3 Get One Free” type of deal or a simple “Save 15% when you buy 2” these promotions can help generate higher sales, which in turn will help your sellers ranking go up, making it easier for future customers to find your listing.

5. Change Up Your Listings

You might be motivated to search Amazon and pinpoint the items that can turn the biggest profit. While that is one way to make money, you might feel burnt out because you don’t feel passionate about what you’re selling. Try selling things that you would actually use and like. 

There isn’t one perfect product out there, for instance, holiday decorations sell well at the end of the year and not so well in May. This doesn’t mean you can’t make money selling holiday decorations on Amazon, it just simply suggests that you need to expand your inventory so that you can turn a profit year-round. 

Every category on Amazon has a best-selling item list that is updated hourly. Keep track of what items are on those lists and then determine whether or not you should possibly sell some of those items. Spending time researching how many sellers offer that product and how many other FBA accounts have that product listed can help you narrow down some new items. 

There is a lot to consider when changing your inventory, but when you choose items you are invested in the success of and those with a broad appeal you stand to sell more items on Amazon. You may decide you don’t need new items to sell and that’s just fine too, but don’t limit yourself to one type of product unless that is actually paying off for your business. 

Conclusion

Selling on Amazon is a numbers game and there is no one thing that will help boost your sales alone. By combining several strategies however you can grow your business to successfully sell on Amazon, use these tricks as a jumping-off point and see where it leads you. 

Remember, customers can find nearly anything they want to buy on Amazon. So the only thing stopping them from buying from you is that you aren’t listing what they want. (Or they can’t find you!) Meet your customers where they’re at by optimizing your listings and offering sales and trying new products to increase your Amazon business. 

Guest post: About the Author

Gabe Nelson is a content specialist of over 7 years of experience. Just out of highschool he set off crab fishing on the bering sea in Alaska. From there he went back home to finish his college degree at the University of Montana. He has a passion and keen understanding when it comes to digital marketing inside and out. He has written hundreds of content pieces in numerous niches. Currently, he lives in Missouri with his wife and kids enjoying the peaceful town of St. Joseph.

How to Better Manage Your Online Reputation

The first page of Google results can be dangerous territory. Many web searchers never look beyond the first page when reviewing results from an inquiry. That has profound implications for your business’ reputation, because any negatives that appear on Page One will be seen by the widest audience. Even if the next two pages sing your praises, most folks never see them. So, managing your reputation on social media starts with positive entries on the first page of Google search results.

Reputation Management Firms

Reputation management outfits claim to help clients improve their reputations by suppressing negative information that shows up in response to Google searches. This means pushing unwanted results off of Page One, replacing them with favorable information. Some of these firms charge $5,000 a year and up. However, some are geared to more modest budgets, with services starting for as little as $80. It’s not our purpose to review these sites or pass on their efficacy. However, its hard to understand how the same outcomes can cover such a wide cost range.

Do It Yourself

If you are a hands-on business owner who doesn’t want to rely on a reputation management firm for results, there are plenty of things you can do yourself. These measures might not cause negative information to disappear, but they do offer you the opportunity to present a positive image to the online audience. Here are five things you can do yourself:

1.     Inquire Upon Your Company

Enter a Google search of your business name to see what come up. Also check the image results. You can set up a Google alert when any new content about your company appears. Now you know what you are dealing with and some idea of how much effort it will take to manage your reputation.

2.     Purchase Your Domain(s)

You can buy domain names for as little as $12 each. Some experts advocate you snatch up a bunch of domains, but others maintain that it’s best to buy one domain and use it to establish a good reputation. So if your business is called, say, Chocolate Beagles, you’d want to start with chocolatebeagles.com, and then perhaps get the .net version. You can branch out to chocolatebeaglesonline.com, mychocolatebeagles.com, etc. However, we recommend you start with just one domain and build it up so that it will appear on Page One for a related Google inquiry. If you feel your business name is seriously compromised, consider changing the name and starting fresh.

3.     Load Up the Content

The common phrase is that “content is king.” What this really means is that Google will reward websites that provide authoritative information. You can do this using WordPress, About.me, Tumblr, and website builders like Wix and SquareSpace. Start with general information about yourself and your company, including a discussion of your products and services. But the key is to regularly add blogs and guest articles discussing your industry and related topics in a fair, honest way. Write frequently with authority and Google should reward you. If writing isn’t your thing, hire an expert freelancer.

4.     Use SEO

SEO stands for search engine optimization. This is a collection of techniques that helps Google find, recognize and evaluate your website. These are not difficult to learn and employ, but if you don’t feel up to the task, you can use a webmaster to take care of it for you. With good SEO, you can build your brand with positive information.

5.     Scrub the Internet

Remove items on your own accounts that are causing you problems. This includes Facebook, LinkedIn, and Twitter. You can privatize your posts and limit old posts through appropriate use of privacy settings.

Conclusion

Whether you do it yourself or pay a firm, it’s important to manage your business’ online reputation. It might not be possible to eradicate all negative information, but you can try to crowd it out with positive content that Google ranks highly. In the worst case scenario, you might want to rename your business.

How to Perform an SEO Audit of your Website

The main goal of any website is to attract as many visitors to it as possible. Organic search traffic, meaning traffic that is not paid for, accounts for over half of all site visitors. The best way to increase organic traffic is to have your site show up on the first page of Google search rankings.

Since Google is the world’s most popular search engine, with 3.5 billion daily searches around the world, it’s advantageous to design your website in a way to maximize results. This will help you attract more audience and increase your brand awareness and sales.

The best way to achieve this is to conduct a yearly SEO audit of your website to catch errors that could be hindering the process. This is just a fancy way of saying that you need to verify that your site has the necessary aspects needed to help the Google crawl bots that scan your site move it to the top of the search results.

How to Conduct an SEO Audit

Verify Google Indexing

If you want your site to show up in Google results, Google needs to include all the pages into its index. The very first step of your SEO audit should be to check Google index; if your site is not listed there, it’s a huge problem since it will never show up in Google searches.

Visit Google Search Console and enter your homepage link or the link of a specific sub-page to make sure Google has indexed it. If you find that your site is not indexed, you can manually submit sitemaps to aid the process.

A very important tip is that Google shouldn’t index your page just once, but keep indexing it to keep it relevant and at the top of search results. This is done by adding new content (videos, blogs and graphs), as well as updating older content. The more Google bots index your site, the more visitors you should be getting.

Conduct a Website Crawl

Since Google has special bots that analyze your site, it’s important to see what they would see. This is possible with website crawl tools, which are available as free and paid versions (Beam Us Up).

This is the best and fastest way to find errors on your site, duplicate content and broken links. Some features will analyze the length and quality of your titles and meta tags as well as assess bounce rate (how quickly your audience leaves your site or a specific page) and conversions (how many people click on a link or buy a product).

Verify Company Name Search Results

Remember that most people are not going to enter your website link when searching for you online, but your company name. Unfortunately, other sites may be competing for that search term, especially if it is a generic word or phrase.

Write your company name into Google to verify that it’s the first organic result that pops up. If it’s not, your business is likely going to another company, which is a problem.

The good news is that you can take measures to correct this issue by creating a stronger online presence for your website. This can be accomplished in five steps:

  • Build branded links
  • Reach out to well-known brands and influencers to mention you on their sites
  • Create business directory listings
  • Create a Google Business listing
  • Create social media accounts

While it’s not necessary to financially invest in this process, it can be extremely helpful. Hiring a professional marketing company to make your site SEO-friendly can be a great ROI. If you need financial help with this goal, turn to IOU Financial. Visit our site at www.ioufinancial.com to learn how you can qualify for a business loan in just 24-48 hours.

9 Mistakes You Could Be Making On Your Website That Can Ruin Your Business

Having a website for your brand is a wonderful thing, especially if you are focused on working globally. You can use it to interact with your users, sell your products and services, share content on your products, market your services, share reviews etc.

It became a norm in the business world. Benefits of having a website are highly talked about and praised in our modern society. Experts say that having a website can improve your business, create a good image of your brand and help you expand and engage with more people.

However, no one really talks much about how doing things wrong on your website can deteriorate your image and cost you your business. There are common mistakes that are often made not out of ignorance but coincidentally or because of forgetfulness.

Effects of these mistakes can be seen in sales, website visitation rates and bounce rates. This is why you need to be aware of them and have tools and knowledge to improve your website, eliminate the mistakes you are making and inevitably, improve your business.

Here are some common mistakes and some solutions to them:

There is no social proof

Imagine visiting a website where there are no reviews – good or bad – no newspaper articles or banners claiming that the website is legit. Would you stay on that website and make a purchase confidently?

Your answer is probably no. According to study, approximately 70% of people look at reviews, testimonials and other social proofs before making a decision to buy.

People need a social proof to be sure that they will not be tricked. This is basic psychology – you need to know that someone has walked that path and came out unharmed and happy if you are to walk that path yourself.

And this is what so many websites get wrong.

Avoid this by adding customer reviews, even if they are just good ones to your website. Include your stamps of approval from influencers, newspapers, other businesses from your niche, social media. Do whatever it takes to prove to a new visitor that you will not trick them.

You have a bad layout and design

People are visual creatures. They like looking at pretty things and if your layout and design don’t meet their expectations, you can be in trouble.

Bad layout, for one, can be confusing and hard to focus on. This is another easy fix – you only need to hire an expert to help you figure out what is the best layout for your business.

Design is another place where a lot of mistakes can happen. Wrong color scheme, font or illustrations can lead you to lose a lot of customers. Go for neutral colors that are easy on the eyes, pick readable fonts and make sure that everything is consistency with your brand. Check out the competition and see what they are doing. Don’t let your website look outdated.

There are no social media tags

If you are a business without social media profiles, you know you are doing something wrong.

Social media platforms are so good for businesses because they offer a unique way to build and maintain a relationship with your customers, according to study conducted by Moz. You can see their complaints and praises in the comments sections and use that to improve your business, you can get them to like you better by being fun and interesting on social media – the possibilities are endless.

If you do have social media profiles or pages, share them on your website. A customer can make an easier decision about a sale if they see that you are truly working with real people. Sometimes, this is all the social proof you need.

You have a confusing navigation

People don’t like visiting a website and being confused. Make it easy for them to find a page and move around your site. According to study conducted by Joshua Porter, users are more likely to make 3 clicks on the website to access the target page rather than 12 clicks. If some information is hard to find, they are likely to give up and move on. This is really bad for your business.

Hire someone to review your website as a new visitor and through the fresh eyes, you’ll be able to see if your website is easy to use or not.

You don’t provide enough information

On your website, you need to be open and share enough information about your business and yourself. Display your contact information or contact page prominently  – it should be your main goal for customers to be able to find you easily. Then proceed to tell your story and share just enough for them to be entertained and for you to seem legit.

Sharing too much can also be a problem.

Collin Nevin, an SEO-specialist at Boomessays, states, “You have to give your users enough information about your website and yourself for them to see you as a relevant and trustworthy business and person. Don’t make the information too hard to find and don’t make yourself unreachable. Share your addresses both email and physical, numbers and tell your story.”

You don’t post quality content

Take your time and write content that will truly resonate with your readers. You will not be able to achieve much with bad content. You can hire writers, writing services or write it yourself, but it needs to hold all of the relevant information.

Another mistake with content that you could be making is not checking it for plagiarism. Google doesn’t like plagiarized content, favoring more fresh information and new takes on different subjects. This is why you should definitely employ the services of a plagiarism checker like Copyscape or UKWritings.

You don’t optimize your images for speed

Visual content is always a good idea but not if it slows you down. People don’t like waiting and if your page takes too long to load, they will not stay.

Make sure that everything is in optimal condition and test your website while imitating similar pressure that it would endure with an enormous flood of visitors.

“Anything that might slow down your loading speed is your enemy. People don’t like waiting. This is why you need to optimize your images, icons and videos so that they don’t slow your loading speed down but improve it. This isn’t hard to do but it will mean a lot for your website and your business,” says Miranda Grayson, a Web Developer at Essayroo.

Your site is not mobile-friendly

Most of the readers like to consume their content and get information on their mobile devices. If your website is not mobile-friendly, they will not ‘pinch and zoom in’ for too long and they will move on quickly to find another, mobile-friendly website.

You make grammar and spelling mistakes

According to new studies and statistics, people don’t like grammar mistakes or misspelt words. It signals them that your website is not to be trusted and that it may be a scam, potentially harmful for their devices. This also represents you as someone who doesn’t care enough to eliminate these when they are so easy to fix by using tools like StateOfWriting or SimpleGrad.

Conclusion

While there are many benefits to having a website, there are also a lot of mistakes that you can make. Some of them are on this list and if you follow these tips on how to fix them, you’ll set yourself up for success.

Guest Post: About the Author

Grace Carter is a content manager at Paper Fellows and Academized, online writing services. She checks content quality, curates writers and explores marketing possibilities. Also, Grace is a tutor at Eliteassignmenthelp.com, academic website.

Are you Monitoring Your Online Reputation? How to Get Started.

The advent of the internet age has made competition for all businesses a bigger challenge than it ever was before. As customers are no longer constricted by time or distance, they’re able to purchase goods from around the world.

Since it is difficult to compete by offering unique products or lower than average prices, business owners should strive to provide the best customer service, which goes a long way in keeping current customers loyal and attracting new clients.

It’s important to monitor your online reputation to see what is being said about your brand online because 74% of shoppers base their purchasing decisions on positive online reviews. That means that if you have poor reviews about your products or services, you may be losing out on ¾ of your potential sales! Read on to see how you can get started with monitoring your online reputation to help your business succeed!

Set Up Google Alerts

Google offers an incredibly useful tool that all business owners should become familiar with; and the best part is that it is completely free! Instead of dedicating hours of your time on a weekly basis to scouring the web, Google Alerts will email you when your business is mentioned online on websites, blogs, etc.

Setting this up is easy; simply log into or create a Google account and set up words or phrases that you want Google to track. This can include your company’s name or the names of products or services you offer.

Know Where Your Audience “Hangs Out”

Although Google Alerts is a great resource, you can’t rely on it to report 100% of what goes on online. This is why it’s important to know your audience—customers, employees, investors, etc., and learn where they hang out online.

If you have a physical location, such as a restaurant, body shop or hair salon, it’s likely that your customers tend to frequent review sites, such as Yelp.

If you target a younger demographic and/ or offer products or services that are presented well in photos and videos, such as a travel agency or a clothing boutique, your target audience may be found on Instagram.

On the other hand, if you offer professional services, such as bookkeeping or accounting, you may find your company being mentioned on professional sites, such as LinkedIn or Glassdoor. Remember that your employees may also leave reviews about the experience of working at your company, which can influence shoppers!

Verify Your Information is Correct

While the internet offers a multitude of benefits, it also often takes the control out of business owner’s hands. You can’t regulate what a person or a company posts online, and that may lead to wrong information about your business being posted.

Yext is a helpful tool that can help you manage listings on review and location sites, such as Yellow Pages. It automatically reviews these sites and alerts you when a mistake is found or there is no information at all.

This will help you keep your contact information, address, business hours and link to your website current so your customers can always find you.

Monitoring your online reputation is the first step; however, the most important step is the second one. If you notice a bad review or wrong information about your business posted online, do something about it! If a customer had a negative experience shopping on your site or visiting your brick-and-mortar location, reach out to them and attempt to make it right. Showing your online audience that you are invested in your brand’s reputation and committed to providing the best customer service will go a long way in setting you apart from the competition!

If you need financial assistance with establishing your improving your online presence, turn to IOU Financial. Our company specializes in small business loans of up to $300,000 in as little as 48 hours.