Marketing Tips

How to Turn Your Negative Customer Reviews into Opportunities

No small business owner wants to receive a negative review. The truth is, if you’re in business, it’s impossible to please 100 percent of the buying public, no matter how hard you try. The most damage occurs when negative reviews are not balanced by positive responses. According to Trustpilot, shoppers are 67 percent more likely […]

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The Benefits of Having a Chat Feature on Your Website

A website with a live chat feature has several distinct advantages over competitor sites that don’t chat. The live chat platform allows you to talk real-time with an expert and to exchange files, documents, screen images, and other important information that facilitates quicker issue resolution. While your website might offer phone support, email and other

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How to Make your Retail Store Stand Out From the Masses

If you believe that you have something truly unique and beneficial to offer your clients, but you simply can’t seem to get anyone to walk through your store’s doors, you are not alone. Many small business owners complain that their brick-and-mortar location stands empty, and they simply don’t have the skills required to attract customers.

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Will Paid Ads Work for My Small Business? 5 Questions to Consider Before Choosing to Use Paid Ad Space

Gaining exposure, clients, long-term customers, and new business is always on a small business owner’s mind. In fact, those key issues are elements that can make or break some small businesses financially. Another financial consideration for many small business owners lies in the space of paid ads. Paid ads are becoming more and more evolved

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Google Analytics: Everything You Need to Know to Track Your Traffic

If you are a business owner, you know the importance of an online presence for your company. Even if you don’t sell your products online, you need to create brand awareness through marketing and advertising to build a strong and positive reputation. Simply creating a website is not enough for this endeavour. To make your

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