Every business owner should know by now that social media is one of the most effective ways to market your brand, connect with your target audience and grow your business. As technology is constantly changing, it is important to fine tune your marketing tactics with it. Staying on top of trends helps you refine your […]
Social Media Trends for 2018 Read More
In an effort to better engage with their customers, business owners are constantly trying to find innovative ways to market their brands. Gone are the days of traditional and one-type-fits-all marketing, such as billboards and advertising, as those have proven time and time again to be ineffective compared to more modern, content-driven digital marketing. Video
How to Effectively Use Video Marketing Read More
The holiday season is the perfect time for businesses to attract new clientele and connect with existing customers. With buyers scouring for Christmas presents, many stores experience a significant surge in sales. Service-oriented companies, such as gyms and beauty salons, report an influx of new customers around January, when people make New Year’s resolutions to
Four Proven Marketing Strategies for the Holidays Read More
Whether you have an online or brick-and-mortar business, you must advertise to create brand awareness for your company. Even if your store or business is located in a high traffic area, not advertising to potential new clients can significantly hinder your sales. A portion of small business owners don’t believe they have the funds to
3 Ways to Advertise Your Business for Free Read More
It should be no surprise to any business owner that social media is the latest and greatest tool for connecting with existing and potential customers. Although there are a multitude of platforms, one of the most effective and popular ones is Instagram. Read on to determine whether this social media platform is right for your
Instagram – Is It Right For My Business? Read More
If you are spending your time writing content for your customers, you are taking a step ahead of your competition because you understand that online reputation management is important, and that engaging content not only drives traffic to your site and increases sales, it also promotes brand loyalty. “We see companies who have improved engagement
Four Ways to Ensure You’re Writing Content That’s Engaging Your Audience Read More
If you have a functioning business website, you are on your way to connecting with customers and increasing your sales. The problem is that many business owners don’t realize that website management is not a single step, but a continuous process. After the website is running, it is imperative that statistics are monitored to make
Why Your Website Isn’t Getting Traffic Read More
Whether you have just come up with a clever idea for a product or are already operating a business, you must continuously market your brand to stay relevant in your industry. Many small business owners don’t know what marketing channels are available to them that would properly accommodate their budgets. The good news is that
3 Marketing Ideas That Won’t Cost an Arm and a Leg Read More
There are so many forms of advertising and marketing today that many business owners forget about the most efficient, tried-and-true form… word-of-mouth marketing (WOMM). Nine out of 10 people seek out their friends and family members’ opinions about shopping experiences, and trust those over any type of ads. Knowing this fact makes it imperative to
Two Effective Ways to Ensure Your Business is Generating Word-of-Mouth Referrals Read More
[av_textblock size=” font_color=” color=”] For a business to thrive in today’s marketplace, the brand needs to find a way to connect to customers. Shoppers don’t want a single transaction with a store anymore, they want a meaningful relationship that helps them to trust the business they are shopping with. How can business owners transcend the
Creative Ways Your Business Can Incorporate Storytelling Read More