Seasonal

Summer Refresh: Tips for Streamlining Your Business

While the summer months pick up business for some companies, it slows it down for others. Regardless if you fall into the first or second category, this season is the perfect time to refresh your business practices to streamline your company. Halfway into the year, it is advantageous to set objectives in place that can …

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Four Proven Marketing Tips for Restaurants to Implement During the Holidays

The holidays are a joyous and busy time for many, but some restaurants owners see a decline in business during the winter months. One source found that as many as 61% of restaurants reported a decline of up to 20% in patrons and sales during this time. There are a multitude of reasons that sales …

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4 Proven Ways your Business can cut Costs this Holiday Season

It’s no secret that the holiday season can be a stressful one for business owners. Although it is a time to reflect, be grateful and celebrate, some businesses see a decline in sales, which, coupled with typical employee raises and bonuses during this time, can make it a financially burdensome time for owners. However, there …

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Four Proven Marketing Strategies for the Holidays

The holiday season is the perfect time for businesses to attract new clientele and connect with existing customers. With buyers scouring for Christmas presents, many stores experience a significant surge in sales. Service-oriented companies, such as gyms and beauty salons, report an influx of new customers around January, when people make New Year’s resolutions to …

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Should My Business Participate in Cyber Monday?

Cyber Monday (CM), the Monday after Thanksgiving that promotes online shopping, has become almost as important as Thanksgiving and Black Friday in terms of holiday sales. In 2016, CM sales increased by 12.1 percent year over year, reaching a volume of $3.45 billion. That’s a higher sales volume than experienced on 2016 Black Friday. There …

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How to Gear-up for a Successful Small Business Saturday

American Express started Small Business Saturday in 2010 to encourage American consumers to buy from mom-and-pop stores rather than the huge box-stores and the ubiquitous online sites. It falls on the Saturday following Thanksgiving (Nov. 25, 2017), and you should be preparing for it right now. Here are some great tips to maximize your sales …

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