Entries by Kaitlyn Hammond

How to Create Loyal Ecommerce Customers Through Relationship Building

Every small business owner knows building relationships is the best way to cultivate repeat customers. But how are you supposed to develop relationships with new customers when your only interaction is a short ecommerce sales cycle? Our advice will help you draw first-time customers to your online store and convince them to return to your small […]

Short-Term vs. Long-Term Marketing: How to Optimize Both Strategies

Marketing is an essential pursuit for all companies, creating brand awareness for new customers, generating leads and engaging existing customers to keep them loyal. There are numerous marketing strategies, channels and goals—depending on the needs of the company. Do you have a new product coming out? Did you just reach a significant milestone? Are you […]

5 Keys to Qualifying for a Small Business Loan

Are you looking to secure a loan to grow your business? The numbers aren’t exactly encouraging when it comes to approval rates. Alternative lenders approve around 56 percent of small business loans, while traditional banks (who have less experience with non-collateralized loans) only approve around 27 percent. Despite these somewhat disheartening statistics, there are several […]

The Best Tech Tools Entrepreneurs Recommend to Boost Business Productivity

As an entrepreneur or small business owner, it’s important to make sure you’re covering all areas of business in the most effective way possible. While you’ll have different priorities at different times, your accounting department is just as important as your customer service department. Each cog is vital in running a smooth and effective machine. […]