Entries by Kaitlyn Hammond

Parental Leave and Small Business – How to Do What’s Best for Your Business AND Your Employees

Small business owners have come to realize that allowing employees to take parental leave is a good policy despite its costs. It’s a great way to recruit and retain good employees, plus provides these benefits to you: Employees are more likely to return to work after taking time off after having a baby You have […]

Outsmart the Spam Folder: How to Create Emails Guaranteed to be Read!

Email marketing is an important strategy for companies to connect with their current and potential customers. “Every $1 spent on email marketing produces $44 in return, probably because 58% of adults wake up and immediately check their email,” according to a source.  Most business owners know the importance of collecting emails from individuals who visit their […]