A new customer is good for business, but it is repeat customers who make the business a success. Once a client has purchased your product, what strategies do you have in place to promote customer retention? One strategy to consider is a customer loyalty program to reward returning customers every time they make a purchase. […]
How to Increase Customer Engagement with a Loyalty Program Read More
Hair salons have peak and slow seasons, just like most other small businesses. Typically, a decline occurs in the summer, when warmer weather keeps clientele outdoors, according to Salon Today. With children out of school, most families travel or spend more time at home and don’t have the time to stop by the hair salon.
Slow Season Business Tips for Hair Salon Owners Read More
The longer you’ve been in business, the more likely you are to know that credit is necessary for a small business to operate. It allows for expansion, improves profitability and increases operational efficiencies. It also makes it possible for smaller businesses without big bank accounts to meet their daily expenses when they have a cash
Expensive Small Business Credit and How to Avoid It Read More
Summer is here, which means soaring gas prices and as a result, the slow season for many auto repair businesses. Although your shop may be empty, it is important to use this time wisely. There are many things to be done during the slow months to help you take advantage of your busier times of
Slow Season Business Plan for Auto Repair and Body Shop Owners Read More
Many small business owners fall into the trap of trying to “do it all,” getting so busy that they lose sight of long-term goals, a cycle that threatens to result in a failing business. According to Bloomberg, eight out of ten small businesses fail within the first 18 months. No wonder. We all know how
5 Tips for Small Business Owners to Focus on What’s Important Read More
Remember when you launched your small business’ first website? It was probably an exciting day. Thoughts of new customers and an ever-increasing number of visitors had you patting yourself and your team on the back for a job well-done. Of course, it probably didn’t take long to realize that a website isn’t something that is
Get Your Small Business Found Online with Content Marketing Read More
5 EXAMPLES OF INCREDIBLY HELPFUL SMALL BUSINESS ADVISORS Ask nearly any successful business owner about whether they achieved their growth alone, and you’re likely to hear the same answer: they had some help and guidance along the way. As a small business owner, it doesn’t take long to realize that you can’t be an expert
5 Examples of Incredibly Helpful Small Business Advisors Read More
Maximizing Sales Through Mother’s Day Marketing Mother’s Day. When our favorite female caregivers are treated to overpriced buffets, new loofas, homemade cards, spa treatments, and if you’re lucky (nay strategic), a token of affection and appreciation from your store or ecommerce business. In 2015, Mother’s Day sales were estimated at $21.2 billion – ranking right
Maximizing Sales Through Mother’s Day Marketing Read More
Getting the Most from Your Small Business Marketing Budget Small and medium-size businesses don’t have the luxury of million-dollar marketing budgets that large corporations do. We know you’ve seen plenty “marketing on a budget” articles around the internet, so we wanted to take a slightly more strategic approach, providing some perspectives on “intelligently investing in
Tips for Getting the Most from Your Small Business Marketing Budget Read More
3 Tips to Build a Stronger Social Media Presence for Your Small Business While in the initial phases of starting your small business you may have created a Facebook or Twitter page without giving it much thought. Now that your company is operating smoothly, you may be looking to expand, and a stronger social media
3 Tips on Social Media Presence for Your Small Business Read More