March 2020

How to Leverage Customer Reviews to Grow Your Small Business

You shouldn’t underestimate the importance of customer reviews to support and expand your business. The vast majority of consumers read reviews before making a purchase and use social media to help them decide. Customers who take the time to write reviews want to see them posted and discussed. Moreover, prospective customers want to read reviews. […]

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How to Increase Your Visitor-to-Lead Conversion Rate

Website traffic is an important metric that reflects the relevance, popularity, and engagement levels of your small business. More people on your site means that you’ve optimized your site very well with ample content and keyword implementation, technical specs, and other nuances that elevate your site’s ranking. It gives you a competitive edge, and it

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Where Should You Spend Your Marketing Budget in 2020?

In general, small businesses allocate 7% to 12% of their gross revenues to marketing. This compares with the Small Business Administration’s suggestion of spending 7% to 8% on marketing. Of that amount, the total budgeted to digital marketing is expected to rise to 45% in 2020 compared to 42% in 2019. The biggest share of

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