How To Optimize Your Business For The Digital Age

Nowadays, everything and everyone is digital. But how do you keep up? With a few simple tips on how to optimize your business, moving it online and utilizing the cloud for example, you can be on your way to fitting in seamlessly with today’s ‘phone-zombie’ crowd.

Be Realistic

You have to consider the pros and cons of doing a full-on move to the online world vs. just dipping your toe into the digital revolution. Not every business will need to drop everything and go entirely online, so consider the scope of your business and the degree of change which will be necessary. Taking down a checklist of your personal goals for your company, and seeing how many of these could be made easier or achieved by going online, might help – do you want to reach global customers easily and cost-effectively? A website would be a good idea. Do you want to become a quaint local business, and cater to the surrounding customers? Maybe the internet isn’t quite for you, or at least you shouldn’t put too much of your budget into building the perfect, modern website.

Consider Employees

“Employees are the backbone of your business, so you can’t make any major changes without considering them,” Charlie Miller, a marketer at Lastminutewriting and Writinity, says. “If you have a fast-paced, modern set of staff, then they will, most likely, have no problem with some hardware and software updates, and will most probably welcome the modernization. However, older and more conservative employees may be harder to convince, and need specific training or even just less change altogether in order to keep the office running smoothly.”

Plan Frugally

Of course, moving online isn’t going to be an inexpensive process, but you can make sure that your bank account takes the least amount of damage possible by planning ahead and making your budget stretch as far as possible. If you’re working with freelancers – which is a cost-effective method in itself since it eliminates a lot of the cost associated with traditionally hiring – make sure that you communicate and only hire at a reasonable rate. Hiring someone – traditionally or otherwise – to keep your finances in order might be a sensible idea, so that you don’t splash the cash and end up running low on funds for your business after a digital buzz.

Keep Security In Mind

“Although the internet is a wonderful place, it can also be very dangerous.” Izzy Hicks, a business writer at Draftbeyond and Researchpapersuk, warns. “Hackers are constantly trying to access normal people’s information, so businesses are a higher risk, higher reward target to them. If they can get into your data, which your digital transformation (if you don’t consider security) will give them more access points to, then it could be horrible for your security, and cause you to lose massive amounts of customer trust and possibly even money.” Invest in cyber-security, possibly even hiring some employees specifically for this purpose, to make sure that your digital move is secure.

Work With Your Employees

Not all employees will be as happy about the digital move as you are, so make sure that you don’t just sweep their concerns under the rug and actually deal with them head-on. Staging meetings where all employees are welcome to voice their opinions and ask any questions about the digital move which they might have. If you’re certain about the level of your digital changes, then make sure that you can bring all employees up to speed, and not just some. Everyone needs to feel welcome and like they can contribute and work with the digital changes to the office.

Automation Is Key

Once you’ve started your digital change, something you should consider is automation. Ideally, automation should be so stream-lined and smooth that a customer doesn’t even realize it exists in the first place – the difference between a human response and your automated response should be minimal at best. Emails and social media can benefit from automation, and giving your employees some training on implementing and working with automation could do your business a world of good.

Mobile

Finally, mobile phones are key. Almost everyone now carries a smartphone in their pocket everywhere they go, so you need to take advantage of that and make sure that you are catering to the huge mobile phone-using audience. Many prefer a smartphone over a laptop, so you’ll need to make sure your website is optimised for viewing on a smartphone screen, or perhaps even invest in the creation of an app (which could be commissioned by a freelancer) to appeal to this very modern, digital audience.

Guest Post: About the Author

Ashley Halsey writes professionally at Lucky Assignments and Gum Essays, while being involved in many projects throughout the country, which focus on both writing (and the English language) and business. As the mother of two beautiful children, she is well-used to working through adversity and getting her job done alongside bringing up the kids, and yet she still finds time for travelling to amazing places, reading fantastic novels and attending business training courses – her schedule is almost as busy as the creative insides of her mind, which is really saying something!

 

 

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