Month: June 2019

Small Biz Marketing in 2019: What to Avoid

Every business owner should have marketing at the forefront of their minds. This is imperative to connect with new customers and to encourage existing customers to remain loyal. The marketing landscaping is ever changing, and staying on top of this field is necessary to beat the competition and keep your brand relevant in your industry. …

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How to Use Instagram Stories to Engage with Your Customers

Instagram is an extremely popular social media network that over ⅛ of the world, or 7.7 billion people, is currently enjoying! It allows users to share their photos and videos, follow others and search for content based on keywords. While Instagram is not intended specifically for business use, such as LinkedIn, all of the biggest …

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6 Security Tips For Small Business Websites

Website security is something that matters just as much to any business with an online presence, though the reasons vary. An enterprise-level company has a huge amount to lose from a data leak — customers might desert it, and its reputation might be left in tatters. A small business, however, is trying to get established, …

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4 Traits You Need in an Employee for Top Notch Content Creation

Content creators are extremely valuable because they are the link that connects your business to your target audience. Content is anything that can be used to describe your company, such as text, website content, email marketing, blogs, press releases, videos and images. This helps people understand what your company is all about, learn about your …

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6 Ways to Increase The Value Of Your Business Over Your Industry Competitors

Instead of trying to shoot for the moon in terms of your company’s aggregate value, it might be better to measure your success against the competition in your industry. If you can increase the value of your business compared to those in your industry, you will capture market share and be that much closer to …

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How to Get Customers to Engage With Business Text Messaging

Engaging with customers is necessary to promote customer loyalty, increase sales and fight the competition. Keeping an open line of communication between your customers and your brand is important, but what is the best way to do so? There are so many different ways to promote engagement—from online ads, social media presence, content creation and …

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Are You Forgetting the Offline Marketing of Your Online Business?

So, you’re running an online business or an e-commerce shop, and there’s no need to advertise your business offline? Wrong! You should be jumping at every opportunity to promote your products and services and drive offline traffic using both innovative and conventional methods. Here are a couple of ideas on how to do that. Local …

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