Small businesses nowadays have difficulty in keeping up with larger corporations for a number of reasons, which include inadequate experience of market dynamics. However, they have some quite interesting advantages that keep them afloat. The advent of SEO has partly levelled the playing ground in order to make small business more visible amid giant companies. But for you to profitably utilize SEO for your small business, you should be fully aware of its importance and significance for a small business. That’s what this piece seeks to discuss.
SEO and its significance in modern business
SEO is an acronym for “Search Engine Optimization.” It is a strategy you can implement in order to qualitatively and quantitatively improve search engine traffic to your website. If properly implemented, SEO can help you rate your webpage higher in organic search engine results. In our modern market where 81% of buyers conduct their product research on internet and 89% of consumers engage search engines before settling for their choice product, you can’t afford to joke with SEO in your business.
Advantages of SEO in business
- SEO is the major source of website traffic and it helps business to bypass some competition.
- It is a form of free advert, it is therefore cost effective.
- SEO can help businesses to build trust and credibility which will in turn add value to such businesses.
- SEO can be measured easily. Some of the attributes you can measure in your SEO include; organic traffic, website ranking, conversion and the source of conversion etc.
Disadvantages of SEO
- SEO requires long time to achieve desired results.
- For businesses in highly competitive niches, effective SEO might require more investment.
- SEO doesn’t provide full control for businesses.
5 Reasons why SEO implementation is beneficial for small businesses
Despite the challenges associated with SEO, there are still numerous success stories out there. Aside being “a free advert” which small businesses can leverage on, SEO could help consumers to locate small businesses in the “internet crowd”. As a startup, SEO could be your only affordable stepping stone to your target audience. The following are the reasons why well-implemented SEO is beneficial to small businesses.
1. SEO can provide users with a better experience
Every business owner wants a good level of ranking and effective visibility. Most people fail to realize that having a good user experience is a big step in getting there. A good example of a strong user experience is how Google has become the most sought-after search engine. A good SEO adds a memorable experience for users, which in turn works in favor of the brand.
2. SEO improves the purchase cycle
Using SEO strategies in relaying your message and the increase in the dependability of your services would definitely put you in a good spot with your customers. It will improve the purchase cycle when practiced in the right way. This is a major benefit from the buyer’s and seller’s perspective.
3. SEO improves business visibility and branding
When customers check online for products and services, they expect to find websites where their needs can be met. There have been testimonies from various people who easily found their way to EssaysOnTime via search engine, just at the right time they urgently needed their academic tasks done. If your webpage can continually appear in search results, it means you are gaining more potential customers.
4. SEO offers your business a wider coverage
It gives you the avenue to sell to people outside your comfort zone when they are looking for products that your business provides. You don’t have to pay for spaces in magazines and newspapers. It beats all forms of traditional advertisement. You just come up when they are looking for businesses like yours. Even if you’re in a competitive industry, you can still standout using the right SEO strategies. For example, Emerson’s PHP development website was able to rank as number one, despite using a competitive keyword and being a new website. This is just one of the numerous SEO success stories achieved through appropriate strategies.
5. SEO helps you keep insight on your customers
Google Analytics is a tool that helps you monitor the traffic your customers generate, the language they speak, how they search and browse. This helps you make timely and informed decisions about your business and your techniques.
A developing business has a lot of space to flourish, and SEO constitutes a significant part of this space because of the numerous opportunities it offers. The benefits of adopting SEO in running a small business include the increased awareness, better user experience and improved purchase cycle. Therefore, you would be enhancing your small business the most cost-effective way, if you utilize the opportunities SEO has to offer.
Guest Post: About the Author
Jacob Dillon is a professional writer and distinctive journalist from Sydney. Being passionate about what he does, Jacob likes to discuss stirring events as well as express his opinion about technological advancements and evolution of society. Find Jacob on Twitter and Facebook.