Having a website for your brand is a wonderful thing, especially if you are focused on working globally. You can use it to interact with your users, sell your products and services, share content on your products, market your services, share reviews etc.
It became a norm in the business world. Benefits of having a website are highly talked about and praised in our modern society. Experts say that having a website can improve your business, create a good image of your brand and help you expand and engage with more people.
However, no one really talks much about how doing things wrong on your website can deteriorate your image and cost you your business. There are common mistakes that are often made not out of ignorance but coincidentally or because of forgetfulness.
Effects of these mistakes can be seen in sales, website visitation rates and bounce rates. This is why you need to be aware of them and have tools and knowledge to improve your website, eliminate the mistakes you are making and inevitably, improve your business.
Here are some common mistakes and some solutions to them:
There is no social proof
Imagine visiting a website where there are no reviews – good or bad – no newspaper articles or banners claiming that the website is legit. Would you stay on that website and make a purchase confidently?
Your answer is probably no. According to study, approximately 70% of people look at reviews, testimonials and other social proofs before making a decision to buy.
People need a social proof to be sure that they will not be tricked. This is basic psychology – you need to know that someone has walked that path and came out unharmed and happy if you are to walk that path yourself.
And this is what so many websites get wrong.
Avoid this by adding customer reviews, even if they are just good ones to your website. Include your stamps of approval from influencers, newspapers, other businesses from your niche, social media. Do whatever it takes to prove to a new visitor that you will not trick them.
You have a bad layout and design
People are visual creatures. They like looking at pretty things and if your layout and design don’t meet their expectations, you can be in trouble.
Bad layout, for one, can be confusing and hard to focus on. This is another easy fix – you only need to hire an expert to help you figure out what is the best layout for your business.
Design is another place where a lot of mistakes can happen. Wrong color scheme, font or illustrations can lead you to lose a lot of customers. Go for neutral colors that are easy on the eyes, pick readable fonts and make sure that everything is consistency with your brand. Check out the competition and see what they are doing. Don’t let your website look outdated.
There are no social media tags
If you are a business without social media profiles, you know you are doing something wrong.
Social media platforms are so good for businesses because they offer a unique way to build and maintain a relationship with your customers, according to study conducted by Moz. You can see their complaints and praises in the comments sections and use that to improve your business, you can get them to like you better by being fun and interesting on social media – the possibilities are endless.
If you do have social media profiles or pages, share them on your website. A customer can make an easier decision about a sale if they see that you are truly working with real people. Sometimes, this is all the social proof you need.
You have a confusing navigation
People don’t like visiting a website and being confused. Make it easy for them to find a page and move around your site. According to study conducted by Joshua Porter, users are more likely to make 3 clicks on the website to access the target page rather than 12 clicks. If some information is hard to find, they are likely to give up and move on. This is really bad for your business.
Hire someone to review your website as a new visitor and through the fresh eyes, you’ll be able to see if your website is easy to use or not.
You don’t provide enough information
On your website, you need to be open and share enough information about your business and yourself. Display your contact information or contact page prominently – it should be your main goal for customers to be able to find you easily. Then proceed to tell your story and share just enough for them to be entertained and for you to seem legit.
Sharing too much can also be a problem.
Collin Nevin, an SEO-specialist at Boomessays, states, “You have to give your users enough information about your website and yourself for them to see you as a relevant and trustworthy business and person. Don’t make the information too hard to find and don’t make yourself unreachable. Share your addresses both email and physical, numbers and tell your story.”
You don’t post quality content
Take your time and write content that will truly resonate with your readers. You will not be able to achieve much with bad content. You can hire writers, writing services or write it yourself, but it needs to hold all of the relevant information.
Another mistake with content that you could be making is not checking it for plagiarism. Google doesn’t like plagiarized content, favoring more fresh information and new takes on different subjects. This is why you should definitely employ the services of a plagiarism checker like Copyscape or UKWritings.
You don’t optimize your images for speed
Visual content is always a good idea but not if it slows you down. People don’t like waiting and if your page takes too long to load, they will not stay.
Make sure that everything is in optimal condition and test your website while imitating similar pressure that it would endure with an enormous flood of visitors.
“Anything that might slow down your loading speed is your enemy. People don’t like waiting. This is why you need to optimize your images, icons and videos so that they don’t slow your loading speed down but improve it. This isn’t hard to do but it will mean a lot for your website and your business,” says Miranda Grayson, a Web Developer at Essayroo.
Your site is not mobile-friendly
Most of the readers like to consume their content and get information on their mobile devices. If your website is not mobile-friendly, they will not ‘pinch and zoom in’ for too long and they will move on quickly to find another, mobile-friendly website.
You make grammar and spelling mistakes
According to new studies and statistics, people don’t like grammar mistakes or misspelt words. It signals them that your website is not to be trusted and that it may be a scam, potentially harmful for their devices. This also represents you as someone who doesn’t care enough to eliminate these when they are so easy to fix by using tools like StateOfWriting or SimpleGrad.
While there are many benefits to having a website, there are also a lot of mistakes that you can make. Some of them are on this list and if you follow these tips on how to fix them, you’ll set yourself up for success.
Guest Post: About the Author
Grace Carter is a content manager at Paper Fellows and Academized, online writing services. She checks content quality, curates writers and explores marketing possibilities. Also, Grace is a tutor at Eliteassignmenthelp.com, academic website.