The Pros and Cons of Mass Messaging for Small Business

If you’re a small business looking to get your message out to a large audience, email blasts aren’t always the most effective mode of communication. While you may think to yourself, I’ve put thought and effort into the perfect newsletter; who wouldn’t want that? The truth is, emails can become like unsolicited phone calls. Many individuals sign up to receive a business’s correspondence, but never actually open an email because they’re too busy or don’t believe the message will appeal to their interests. Let me propose another marketing solution: text message service

Here are some advantages and disadvantages to incorporating a text messaging campaign into your marketing strategy.

Pros:

People Sign Up for Text Messaging

Consumers need to opt in for text messaging when providing their number to a business. This means that those who receive your text messages have specifically stated that they want to hear from you. This eliminates the worry that your text messaging will be regarded in a negative light. They are most likely happy to receive a text from your business.

Email Companion

Due to character limitations, there is only so much you can cram into one text message. You may have an entire newsletter full of relevant and valuable information that a text message simply cannot support. However, using text in conjunction with your email is a smart, effective strategy for optimizing audience engagement. For example, you can send out a text message to advise customers to lookout for an upcoming email.

Current News

With emails, a lot of people will see that they have a notification, but if it is not something urgent, they will leave the email to look at for a later time. Text messaging typically receives a much more immediate response as people keep their smartphones on them throughout the day.

Cons:

Let’s talk about the drawbacks. As mentioned earlier, text messages must be brief. You can’t put a lot of information in your mass messaging blast because you don’t want to annoy your customers with a multi-text message. Also, there’s no room for elaborate graphics or to include the company logo, which is important for brand recognition.

Standing Out

Take into account that consumers may sign up for scores of text messaging blasts. Even the large department stores have text message updates. How can you stand out while contending with these large corporations? You will have to exercise some creativity so that when your text message gets to their phone, they find it unique and enticing and are prompted to take action.

 Getting Volunteers

As we said before, people need to opt into text messaging. People feel more inclined to sign up for email blasts as it is less personal. Even though everyone gets emails on their phone, receiving text messages from businesses can feel invasive to certain people. It’ll be your loyal customers who look forward to text message updates.

No matter if you own a bakery, a flower shop, or a liquor store, you will have to find new ways to reach your local patrons. By implementing a business text messaging campaign, you’re opening up a way to communicate with people and add that old personal touch that has almost been forgotten in this large, technological era. If you’re in need of some extra funding to implement a mass-texting service, IOU Financial can help! With up to $300,000 available in 24-48 hours, you can get the funds you need to grow your business quickly and easily.

Guest Post: About the Author

Ron Kinkade is the Director of Marketing at Call-Em-All, an automated calling and group texting company that provides solutions for small and medium sized businesses, large corporations, membership organizations, community groups, and individuals. Ron has more than 15 years of experience with a proven track record of success. Ron is a graduate of Illinois State University.

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