Email marketing is a key marketing tactic for any small business. It’s a great way to stay in touch with customers and drive business at the same time. In fact, for every $1 spent the return is about $44, fantastic for any business. And by using an email marketing service it’s easy to make emails that your subscribers want to read. But there’s so much more that emails can do to help keep your customers interested and engaged in your business.
And the infographic 24 Email Marketing Stats You Need to Know is a great resource to get ideas. To help you get started, here are a couple of ways you can use this information to make your emails better.
Personalization can have a big impact on how your subscribers interact with your emails and your business. Just by adding a first name to a subject line makes your email 26% more likely to be opened.
In order to be able to add a first name to an email, or any kind of personalization, you need to make sure you have data on your customers. The easiest way to ensure you do is by checking your email sign up form. A name and email address are basics, but if you want to personalize with other information, you’ll need to make sure that’s included in your form.
You can use data collected from your email marketing – such as who is opening emails or what links are being clicked on, data from your website analytics or even surveys- to get what you need. One of the easiest ways to add the data you need is to send an email and ask for it.
The more information you know about your email subscribers, the more you can tailor and personalize your emails to your customer’s needs. 50% of marketers feel they can increase email interaction with personalization, try it and see how it works for you.
With a good email marketing program, you can add automated emails to your marketing for even better results. These are emails that can be created ahead of time and sent out when someone takes an action to trigger them. Examples are welcome emails, transactional emails, or shopping cart emails.
- Transactional emails have 8X more opens and clicks than other emails.
- Automated emails generate 320% more revenue than non-automated ones.
- Nurtured leads generate 47% larger purchase
By using automation, you can get emails to your customers when they need to see them. They won’t need to wait for you to create them. The less time they have to forget your company, the better the chance they’ll stay connected.
The value of email marketing goes beyond just sending emails about sales. Taking a little time to collect some data on your customers can make your marketing easier and more effective. For more useful email stats, take a look at the infographic below.
Guest Post: About the Author
Shane Phair is the SVP of Marketing at Campaign Monitor, an easy-to-use email marketing tool that allows every marketer to send targeted newsletters to grow their business. With beautiful templates, a drag-and-drop interface and engagement-based segmentation, Campaign Monitor has helped more than 200,000 growing businesses take their email marketing to the next level.