Month: August 2018

Parental Leave and Small Business – How to Do What’s Best for Your Business AND Your Employees

Small business owners have come to realize that allowing employees to take parental leave is a good policy despite its costs. It’s a great way to recruit and retain good employees, plus provides these benefits to you: Employees are more likely to return to work after taking time off after having a baby You have …

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2018’s New Employment Laws Business Owners Need to Know

Among the many responsibilities you have as a business owner is to keep up with the latest laws that affect your company. Each year seems to bring change, and keeping up to date can be difficult, which is why we’ve outlined everything for you in this article. Minimum Wage Laws There are 18 states that …

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Outsmart the Spam Folder: How to Create Emails Guaranteed to be Read!

Email marketing is an important strategy for companies to connect with their current and potential customers. “Every $1 spent on email marketing produces $44 in return, probably because 58% of adults wake up and immediately check their email,” according to a source.  Most business owners know the importance of collecting emails from individuals who visit their …

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How to Effectively Set Up Your Website to Collect New Leads

Content has always been a very important component of inbound marketing, and now more so with Google’s algorithm that reward fresh, relevant content. Without good content, it is hard to drive visitors to your website or convert them into leads. Decide on your messaging strategy: Here are four questions to ask yourself about your website’s …

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Facebook Ads: The Basics for Small Biz

Being the most prominent social media platform around the world, Facebook can’t be ignored when it comes to planning an advertising strategy for your small business. Two billion people around the world use this platform every month, which gives companies a large potential customer base to connect with. The benefits of creating Facebook ads is …

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3 Excellent Online Communities for Women Entrepreneurs

Women in the U.S. are taking their careers more seriously than ever before as well as the necessary steps to become entrepreneurs. Since 2007, there are 45% more female-owned businesses—which currently employ 9 million people in this country. Although women have been making significant progress in the business world in recent years, it is still …

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