How to Help Your Audience Connect with your Brand Through Compelling Images

A famous saying states that a picture is worth a thousand words. This couldn’t be more true when it comes to increasing brand recognition and improving customer loyalty.

Did you know that 67% of consumers pay more attention to images, and often find them more important than written content, such as descriptions and even customer reviews? Including images in the way you tell the story about your company helps individuals create an emotional connection and become lifelong shoppers.

Read on to learn what type of images you should consider implementing for your business and how to choose the best ones within your budget.

What Images Can Help Your Branding?

Logo

Think of world-famous logos that require less than a second for a consumer to recognize them – such as Nike, McDonalds or Apple. This can help you understand how important a compelling logo is to the success of your business.

“We have less time and less space to tell our stories in than ever before,” says Alina Wheeler, branding expert. “To rise above the clutter, a symbol or a logo is the fastest communication known to man. It unlocks associations with your brand on sight, so it’s important to get it right the first time around.”

Product Images

Images run the show when it comes to designing your products or showcasing them on your website, catalog or in your marketing materials.

Website/ Marketing Images

As online users are bombarded by information, they skim over website content quickly and prefer images to help tell the story. Images are also highly shareable and boost search engine optimization (SEO).

Where Do I Find Compelling Images for My Branding Needs?

Stock Images Websites

As a small business owner, you likely don’t have the budget to hire world class photographers or marketing experts. However, that does not mean you should forego using attractive and high resolution images for your business.

You can find high quality, yet low cost images on a variety of websites, such as iStockphoto.com‎, Shutterstock and iStock. These websites include free and affordable stock images that you can purchase for commercial use. Some of the images can be purchased for as low as $1! Simply type in the keyword or topic you need (dentist, secretary, high-heeled shoes) and find all the related images available to be purchased.

Fiverr

While stock images may be useful for design elements, when it comes to creating unique visuals for your brand, such as your logo, you can’t rely on an existing image. Fiverr is a very useful site to connect with freelance designers (and other specialists).

For as low as $5 (and up), you can find a professional to create a one-of-a-kind image for your business needs. Fiverr also allows you to read freelance profiles and customer reviews as well as view samples of their previous work.

Create Your Custom Images

You don’t have to be a professional graphic designer to create images for your company. If you would rather do this task yourself than rely on others, you can do so with the helpful of online tools.

Sites such as Canva provide ready-made templates so you can create specific visuals for marketing, articles, infographics and more! Freelogodesign promises to help you create a free logo in just minutes. You can then add that logo to merchandize to market your products or services.

There are a multitude of ways to find free and affordable images, or make them yourself with the help of existing tools. If you would rather invest in your brand by hiring a professional or need financial help in utilizing the images you created to market your brand, IOU Financial can help. Visit our site at www.ioufinancial.com to learn about our quick and easy small business loans.

 

 

 

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